Economist: How Brands Should Engage with Vine

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The Economist does something a little, well, unexpected. Instead of using Vine's embed option, which I'll generously guess didn't work with their blogging platform, they found some other way to save the videos and embed them on their site. Yet the videos don't have the added context of the post from Vine, nor do they infinitely loop. Thus, by stripping out everything else, The Economist inadvertently shows the difference between a six-second video and a Vine.
The post itself covers "how brands should engage with Vine" and offers 3 steps:
1) Watch and learn
2) Enlist popular Viners
3) Show your work to Vine enthusiasts first