Why the New Design? #Mobilegeddon!

It turns  out that as much as I've been talking about where mobile media, marketing, and technology are heading, I haven't exactly been eating my own dog food. 

Thanks to a Facebook post by Jeremiah Owyang, I found the Google tool to assess if a site is mobile-friendly. Mine wasn't. At all. It was terrible. 

Now, I didn't exactly design my site myself. I used a template from TypePad. So I searched for info about making TypePad sites mobile-friendly and discovered this post from a few weeks ago that I missed about some responsive design themes. To TypePad's credit, these designs exist and TypePad is adding more of them. To its discredit, why aren't all of TypePad's themes mobile-friendly by now? They're doing a great disservice to users by having any designs that don't work well on mobile.

This is all spurred by Google's "Mobilegeddon," where sites that aren't mobile friendly will be penalized in Google's search results. So yeah, you'll want to fix your site. Test it. And adapt.

I'm sure I'll make updates to the design. But at least, for now, I've survived Mobilegeddon. So can you.

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