Why I Hate the Word Content, and More Thoughts on 15 Years of Content Marketing

Contently quote

I'm a little slow to post this here but would be remiss not to. Several weeks back, I had a fun time talking shop with Dorian Benkoil, founder of the MediaThon series and one of the savviest content marketing practitioners I know. 

The result of the conversation was an extensive interview, one where I get to be more candid than usual about how things work in B2B marketing for my agency, MRY, and what I've learned along the way. 

Check it out over at Contently and let me know what you think.