In what feels overdue, I'm finally making it to Mobile World Congress for the first time this year. I'll be speaking at Mobile Media Summit on the session detailed below. You can also find a slew of updates on Twitter from my colleagues at Starcom Mediavest Group by checking out the hashtag #SMGatMWC. You can also check out SMG's full speaker roster, featuring Laura Desmond, Lisa Donohue, and other luminaries.
If you are out at MWC, drop me a note. Along with some events from Mobile Media Summit and SMG, I'll also be attending the IAB's sessions on Tuesday and some events hosted by Medialink, Twitter, TechCrunch, and others. And the Swedish Beers meetup looks like fun.
Here's my session info, scheduled for just after 2pm Monday:
Creativity + Action = Masterful Mobile Experiences
The mobile technology stack is finally robust enough for marketers to create amazing campaigns and experiences. Taking a platforms focus, our experts will demonstrate ways to infuse innovation and unleash the creative process to build mobile products and services to delight consumers at the same time driving brand interactions via utility and interface. Creating digital experiences requires both "say" and "do" with "do" offering perhaps the most critical and often overlooked impact on success.
Justin Pearse (Moderator) – Managing Director , The Drum Works
Chris Colborn – EVP Global Chief Design and Innovation Officer, R/GA
Darin Brown – EMEA CEO, POSSIBLE
David Berkowitz – Chief Marketing Officer, MRY
Tom Daly – Group Director, Global Connections, Coca-Cola