Spring Events: Kids and Cars, Romancing the C-Suite, CMOs Gone Wild

Will you be attending any of the events below? Let me know, as it would be great to connect around them.

First, this Thursday, March 24, I return to MediaPost for Marketing:Automotive for a session where I’ll draw from the research MRY put out a bit ago at the intersection of mobility and cars.  Here are the details of this session at 2:30pm:

General Motors’ recent partnership with Lyft suggests that automakers are facing a stark reality: convenience is key to younger people, and they are more interested in technology than power. If Uber and Lyft are a sign of cool among younger demos today, what will happen when driverless cars finally come to market? Will tomorrow’s consumer regard the motor vehicle as a mere utility to get from Point A to Point B? What will it take to get the next generation to buy into idea of owning a car?

MODERATOR
Jeff Curry, Founder and President, Mere Mortals
PANELISTS
David Berkowitz, Chief Marketing Officer, MRY
Duncan James, EVP, Global Head of Cadillac, Dentsu Aegis Network
Rachelle Petusky, Associate Manager, Research & Market Intelligence, Cox Automotive
Renee Stephens, Vice President, J.D. Power

Next up is a free webinar from CommPro on Romancing the C-Suite: How to Communicate PR/Marketing Value, featuring AirPR’s Rebecca Iliff, Danone’s Michael Neuwirth, and Proof’s Mark Stouse.

RomancingTheC-Suite_600

Then in May, I’ll head to Lost Pines, Texas outside of Austin for iMedia’s Agency Summit. I’ll kick off Monday, May 2 joining the CMO Power Panel:

Keynote: CMO Power Panel
David Berkowitz, MRY, Chief Marketing Officer
Dave Knox, Rockfish Interactive, Chief Marketing Officer
Shade Vaughn, SapientNitro, Chief Marketing Officer
Alicia Hatch, Deloitte, Chief Marketing Officer
Moderated By: John Durham, Catalyst S+F, CEO / Managing Partner

Let me know if you’ll be in New York for MediaPost or Lost Pines for iMedia, or if you’re joining the CommPro webinar.