See You at #CommsWeekNY on October 19?

Are you interested in communications, and will you be in New York on October 19? I’m thrilled to join a great panel and some other esteemed speakers that morning for Communications Week, and I’d love you to join. Tickets are $25, but I may have a little pull with the organizers to invite a few Serial Marketer readers, so contact me if you’d like a pass (no guarantees, but I’ll try).

There are a lot of other fantastic events that week, so check the full agenda at Let me know if you’re hitting up my event or any other.

Full event details for 10/19 below, and you can register at Eventbrite:

Join Communications Week for a morning of networking, keynotes and expert panel sessions exploring our theme “Reinventing the Industry” with speakers from the biggest brands and agencies. Join us at 8:30 a.m. for coffee and networking.

  • 9AM Opening Remarks
    • Join Erin Ade, host of BizWire TV to kick off the week. She’ll introduce the day’s sessions and tee up key trends shaping the future of the industry.
  • 9:10AM Guest Speaker
    • Join us as a special guest speaker shares insights on innovative approaches to communications.
  • 9:30AM Panel: Reinventing Brands Through Communications 
    • How have brands leveraged creative communications strategies to reinvent themselves? What works when you are trying to reach and resonate with consumers?
    • Speakers include Dan Mazei, Reebok, Global Newsroom; David Berkowitz, Serial Marketer and previous CMO of MRY; Wendy Goldberg, EVP & CCO of iHeartMedia; Bruce Kelley, Chief Content Officer at Reader’s Digest; moderated by Patrick Coffee of Adweek.
  • 11AM Panel: Bot or Not… Is AI the Future of PR and Content Creation? 
    • Is artificial intelligence the future of communications? Bots are writing AP stories and branded content, but do bots know best? Could IBM’s Watson outmaneuver a skilled professional at creating content?  Do we need to reinvent ourselves as managers of technology tools instead of creatives and comms strategists?
    • Speakers include Michelle Castillo, advertising & media reporter, CNBC Digital; Jenna Vassallo, senior public relations specialist, Forrester; Carol Chung, SVP media technology, Digitas; Merrill Brown, Director, School of Communication and Media, Montclair State University, moderated by Andy Morris, CEO Code Morris.