marketers dreams artificial intelligence

Marketers Hopes and Dreams for Artificial Intelligence

This month, I went down to Mexico City (one of my favorite cities) to speak at IAB Conecta.

Fortunately, I had some good, new material to share – a lot of research commissioned by Sysomos covering marketers’ attitudes toward artificial intelligence, and some of my own thoughts on the responses.

The talk in Mexico was a lot of fun, as it was interactive; I surveyed the room to get the audience’s take via a show of hands. You don’t get the interactive version, but you do get the annotated take. Your thoughts on the research are welcome anytime. I’d love to do more of this to see how attitudes change over time.