Angels in the Catacombs: Serial Marketer Weekly #19

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One night recently this summer, my wife and I went out to Green-Wood Cemetery in Brooklyn to see a concert.

While this may sound like an odd idea for a date night, Green-Wood is an exceptionally beautiful and historic cemetery. Soon after it opened in the mid-19th century, it was the second most popular attraction in the United States (not just New York), bested only by Niagara Falls. It was a fresh, breezy escape from the crowds and smoke and horse manure in the age of concerns of miasma (“bad air”) that predated germ theory.

The event was part of a concert series where a creative event organizer discovered the catacombs, normally closed to the public, and saw that they would be a perfect, intimate music venue. We saw a classical piano duet played by the prodigious Naughton sisters, Christina and Michelle. For us, the content was unimportant (though we were grateful to be seated a few yards away from such talent and to watch them practice their craft). The venue itself was the draw – a normally hidden realm within one of our favorite, underappreciated tourist attractions in the country’s most popular city for tourists.

As I was watching these angels in the catacombs, turning the likes of Leonard Bernstein compositions into other-worldly odes, it made me appreciate transcendence. If a dank, musty hall of tombs hidden amidst the sprawling hills of Green-Wood can turn into a concert hall, then what else is possible? What vision do you have that no one else could or would? What space, digital or physical or mental or emotional, could change with the right vision and plan?

This is what’s inspiring me after this Labor Day. What’s inspiring you? And what are you making of yourself?

David

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BROUGHT TO YOU BY…
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4C INSIGHTS
See what 300+ marketers had to say about making audiences actionable across channels. What are they trying to do? What’s holding them back?
www.4Cinsights.com/Advertiser-Perceptions-Research-Report
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LEARN. TRY. SHARE.
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WORK FOR YOUR COMPANY OR WORK FOR YOURSELF?
Sarah Cooper’s The Cooper Review is often hysterical. When it’s not, it makes you question why you even bother getting out of bed in the morning. These 10 illustrations cover the difference between working in-house and in your house.
https://thecooperreview.com/working-for-a-company-vs-working-for-yourself/

BRANDS, WATCH OUT FOR DIRTY INFLUENCERS
In case you didn’t realize, there are these people called influencers, and a number of them are pretty terrible and unethical and ruin all the fun for the people trying to earn a living the old-fashioned way, like by opening up boxes of stuff and taking pictures of it. I was impressed enough with this piece by Holly Pavlika at Inmar that I immediately reached out to her and will meet her soon; if such topics are on your mind, let me know.
https://www.adweek.com/digital/influencers-need-to-clean-up-their-act/

13 EMAIL DESIGN TIPS
I can’t say I follow all the best practices for email design, and I welcome feedback on what I could do better, but this list from Mailchimp has some pretty good pointers like increasing font size and minimizing interactive features.
https://mailchimp.com/resources/resources-for-partners/thirteen-pro-tips-email-design/

FEATURED NEWSLETTER: THE EMERGIST
Andrew Hoffman, founder of HYTEN Partners, publishes this weekly newsletter that is full of emerging tech goodness. The most recent edition covered remote working, facial recognition, Apple’s autonomous cars, and blockchain (of course). He’s great at sourcing some below-the-radar companies and throws out some borderline-plausible new ideas.
https://mailchi.mp/098ecc7260ff/the-emergist-6518-weekly-edition-91965?e=92d7ea89e9

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UPCOMING EVENTS
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If you’re running an event, feel free to reach out to me so I can include it.

NEW YORK MEDIA FESTIVAL
October 4-5
New York, NY
This event is really several in one, covering music, games, TV & video, and rights tech. I’ll be moderating a panel on voice-activated AI for media and entertainment.
https://www.mefest.com/

COMMUNICATIONS WEEK
October 15-19
New York, NY
Kite Hill PR is back with another round of their annual Communications Week, with the theme of The Workforce of the Future. As always, they have a mix of paid and free events, including the PRSA Tri-State conference and some shorter events open to all. They always put a lot of thought into their programming; I’ve been going for years.
http://www.commsweek.com/

DPAA VIDEO EVERYWHERE SUMMIT
October 30
Hailed as “the largest one-day media event of the year,” hot topics include multi-screen marketing, location data, and new media models. Brands and agencies can attend for as little as $150, and I’m looking forward to attending.
https://www.videoeverywheresummit.com/

SXSW PITCH 2019
Early application deadline: October 4
Application deadline: November 15
SXSW Pitch event: March 9-10, 2019
Thanks to a judge of this event for sharing it; previously known as SXSW Accelerator. Startups have the opportunity to connect and compete in front of a live audience, panel of expert judges, venture capitalists, and high-profile media at SXSW 2019.
https://www.sxsw.com/interactive/2018/apply-to-the-2019-sxsw-pitch-competition/