Are you pro-list?
I like lists – reading them, writing them, rearranging them. My oldest brother had The Book of LIsts from 1977, and I was hooked when I discovered it several years later. Frequent readers of my columns know I love breaking topics down into bulleted or numbered lists, as I enjoy consuming information that way too.
Now, I have a new list, and it was born out of the need to solve a problem. I was on Fiverr working with someone to update my website, and I couldn’t remember the name of my WordPress hosting company. So, I wrote it down in a Google Sheet, categorized it, and then started to write down a few other tools. Then I wrote down some alternates – mostly things I used, but some I heard good things about. And then I shared it on Slack and LinkedIn, and some other people recommended a few, and I thought of a few more, and now it’s north of 100 recommendations – all categorized, and scannable, with commentary on why some are listed.
It’s skewed toward tools for marketers, but hardly exclusively. It has productivity tools – such as scheduling apps, and a site that makes it easy to compare international time zones. It has research tools. It has some job-seeking sites. It has my favorite password manager, which is the kind of thing every single internet user should use.
I’m most interested in what’s missing. What categories are missing? What are your favorite tools? I added an extra column for a third alternate because some of the recommendations friends shared were too good. Let me know; I’m always looking to learn. And please share the list with others if you know someone who might like it; as more people view it and send feedback, the quality gets better for everyone.
This list is one of the latest things I’ve made. What are you making of yourself?
BROUGHT TO YOU BY…
LEARN. TRY. SHARE.
FUTURE TECH FOR BRANDS
This article is a great, provocative read from the Betaworks crew. I can’t say I’m sold that Venmo is the next hot branded social network, but there are some not-Badoo ideas in this event recap.
OPEN WIDE: A LOOK INTO CHUCHU TV & KIDS’ OBSESSION WITH YOUTUBE
My nephew and 360i rising star Ari Berkowitz sent this link to me, as I banned his cousin from watching YouTube. I loved the story about ChuChu TV, which I’ve seen way too much of. There’s a utopian purity here that veers into a sweet but slightly scary dystopia when you see how they’re sanitizing classic nursery rhymes. The one area where I disagree is the recommendation of YouTube Kids as a safe place for tots. Some of it’s still not filtered (when I saw one of Spider-Man defecating, that’s when the ban started), and a lot of it is just terrible, mind-numbing, vapid, commercial blather (e.g., all the toy reviews and unboxing videos).
TECH FOR GOOD: CLEANER AIRPORT BATHROOMS
With all the disheartening news about technology platforms being used to sway elections, compromise identities, and spy on people, here’s some uplifting news: sensors and real-time feedback are helping airport custodial staff keep bathrooms cleaner. For frequent travelers, this is some of the best news of the year.
10 QUESTIONS TO ASK ON DAY 1 OF A NEW JOB
Often, these lists are hokey, but this is a very smart post, with the rationale provided for who to ask each question to. Even experienced professionals might neglect a few of these, and younger folks can learn a lot from this one. Granted, a number of these should be asked in the first interview, not on the first day.
INSERT GOOGLE SUBTRACTION PUN HERE
Please, if you happen to be using Google+ for more than what Google said is the typical 5-seconds per session, I’d love to hear about it. Google is shutting down the service within the next 10 months due to security concerns and low usage. Yet Google’s share of digital content consumption is growing, showing that the socail strategy may be working while this one tactic failed.
FACEBOOK PORTAL: NO, OR HELL NO?
Facebook is launching its first hardware device, a video chat hub which is far more impressive than the Echo Show that I returned within days, but it does the same thing – just better. The media response has been scathing. I get the lack of trust in Facebook, and how Facebook seems to be constantly preaching peace, love, and understanding while on the defensive from one privacy scandal to the next. Yet are Google, Amazon, or Apple really that much better? Is Samsung? I gather Americans wouldn’t then be so comfortable with a Chinese manufacturer (the Chinese would also fear Americans spying on them). Given what we already share with our phones, which all have voice-activation features that could presumably eavesdrop on us, is Portal really so different?
HOW CONNECTED IS YOUR COMMUNITY?
Somehow, I missed this interactive map in the Times a few weeks ago. Check the map, and then see how the 50 states would look if they were redrawn based on how we’re connected with each other on Facebook.
DIGITAL CROSSROADS 2018
Want to check out the best digital event in Kentucky? Me too. That’s why I’m joining my colleague Leo Morejon to visit the Bluegrass State and take in the bourbon, baseball bats, and horse races while also meeting some of the nation’s finest marketing minds. I was pleasantly surprised to see some of my favorite industry friends are based out there, and many more will be coming from all over the broader region (as I’m in the NYC bubble though, don’t even ask me what the heck this region is; only thanks to Google did I learn that Louisville is too far west in Kentucky to be part of Appalachia).
THE PERFECT BRAND WORKSHOP
My friends Clay Hebert and Weston Woodward are hosting this workshop about telling your best story to the perfect people. They’re fantastic, and with this exclusive link, they’re offering you 10% off just because you’re so swell for reading this. Say hi to them for me if you go. Austin is lovely this time of year.
DPAA VIDEO EVERYWHERE SUMMIT
New York, NY
Hailed as “the largest one-day media event of the year,” hot topics include multi-screen marketing, location data, and new media models. Brands and agencies can attend for as little as $150, and I’m looking forward to attending. I’m doing a bit of work with them as well, so if you have an audience (even a newsletter, blog, Slack group, podcast etc) and are interested in spreading the word, let me know; I may be able to help snag a press pass.
Half Moon Bay, CA
This is an excellent event series; I went last year, and their lineup is full of memorable speakers. Everyone in the room has some impressive background and story. Request an invite via the link. “This November please join us for a probing, wide-ranging conversation about the tech-inflected issues that affect business and our world. Techonomy’s breadth is unlike other “tech” conferences. This year’s theme is Harnessing Tech for Responsible Growth, and as always we will address many of the issues facing leaders today.”
I’ll probably return for my 13th straight year. Registration is now open. Are you going? I’m already making plans with 4C’s Aaron Goldman to eat Cinnabon in the Vegas airport again – but none of those mini-bons. Full-size ‘bons are for closers!