A Prize Fight Over What Media Wants

This was originally published in Ad Age. They took out my Trump joke though. So this version is better.  A Prize Fight Over What Media Wants The heavyweight fight between Floyd Mayweather and Conor McGregor may have been the most pirated event ever. Is that because the distributors don’t understand the fundamentals of the media […]

When Will Facebook Find Its Voice?

A more polished, edited version of this appeared in Ad Age. You’re stuck with the original ‘director’s cut’ here.  When Will Facebook Find Its Voice? Amazon, Google, Microsoft, and now Apple made their voice-activated hardware approaches clear. There’s one proverbial elephant that isn’t in the literal living room right now though: Facebook. Does that mean […]

The Rebirth of Advertising

La French Touch, a conference series connecting French entrepreneurs around the world, invited me to speak at their NYC event in June and gave me 20 minutes to talk about anything I wanted regarding marketing. After toying around with some ideas, the presentation ultimately became The Rebirth of Advertising. It was originally dubbed “The End […]