Get the Serial Marketer Weekly
By word count, this will be one of my shorter columns.That's because I've wanted to write about shortcuts for some time.First though, I would like to officially concede in the race for mayor of New York City. I wish the...
Read moreOld Marketer Berkowitz had troubles of his ownHe had a kid with thoughts of cats that would not leave her aloneHe had to give the first pair of adopted cats awayBut he found another pair who came from far, far awayThe cats...
Read moreIgnorance isn’t always bliss, but ignorance can be informative. It was only as an adult, after college, when I learned that there was a material difference between baking and cooking. I’d meet people who identified as enjoying one or the...
Read moreWhat questions should you ask when considering or starting a new marketing job?If you go to http://bit.ly/serialqs, you'll find the answer in the form of more than 100 questions.It's a publicly available slide deck, with scores of questions broken out by...
Read moreWhat's your sign?I'm not hitting on you (well, I might be -- wink, wink).Instead, I'm offering you something different... your Marketer Horoscope.There's a twist though. I didn't write any of these. I loaded Conversion.ai, selected "blog post intro paragraph," entered in parameters...
Read moreAugust 17, 2020
MediaVillage
Pandora Optimizes Audio Advertising for SMBs
An interview with Pandora’s Alan Hirschbein, Director of Small Business Sales
January 16, 2019
Quartz
Honda Drivers are Getting New Perks – in Exchange for Their Data
It might lack the scale advertisers need and the security consumers want
January 14, 2019
Adweek
CES Deemed 2019 ‘The Year of Voice,’ Meaning We’re Still Years Away from That Reality
Remember the Year of Mobile?
Join Our Community
