AI & Marketing
AI David Berkowitz on AI Marketing, Community Building & Leading with Curiosity
June 17, 2025

BOLD Talks, where we bring together the world’s most innovative leaders. In this episode, David Berkowitz, Chief Community Officer at Marketecture Media, joins us to explore the future of AI marketing, the power of community-driven growth, and what it means to lead with curiosity and connection.

AI & Marketing
AI Marketing Revolution: Interview with David Berkowitz
June 17, 2025

In this episode of Anyreach Roundtable, our CEO Richard Lin speaks with David Berkowitz, founder of AI Marketers Guild and veteran marketing strategist with 20+ years of experience. David shares his journey from agency innovation roles to founding AI Marketers Guild, a thriving community of thousands of marketing professionals navigating the AI transformation. He reveals how early AI and marketing research from a decade ago positioned him to understand generative AI’s potential before it became mainstream.

Marketing
Episode: From Teaching to Marketing Entrepreneur
June 10, 2025

In this episode, Jeremy Toeman sits down with “serial marketer” David Berkowitz: From Teaching to Marketing Entrepreneur. David shares how he went from teaching aspirations to building and selling multiple marketing communities and agencies.

AI & Marketing
AI & Marketing Book, Distractions, and Studying AI Prompts
June 10, 2025

This isn’t a whitepaper or a futurist’s daydream. It’s a practical, tactical resource for marketers who want to go from curiosity to capability—right now. David, who’s delivered 400+ keynotes and written 600+ articles on marketing and tech, distills the essence of AI’s usefulness for our industry.

Managing
Pursue awe in your marketing by being audacious
June 09, 2025

The Non-Obvious Guide to Using AI for Marketing, digital marketing consultant David Berkowitz argues AI can be used to enhance human output. AI can provide deeper insights, increase the scale at which personalization can be offered to customers, offer predictive analytics, tailor your customer service more accurately, and improve administrative productivity.

Marketecture
Episode 125: Serial Marketer David Berkowitz
May 30, 2025

Ari Paparo and Eric Franchi are joined by David Berkowitz, a longtime marketer and founder of Serial Marketers and the AI Marketers Guild. They talk about the evolving role of community in marketing, how AI is reshaping creative work, and the uncertain future of entry-level marketing jobs. Plus, reflections on Mountain’s IPO, WPP’s AI push, and what it’s like to build a brand when your name comes with unexpected baggage.

OPENTOOLS
Perplexity AI Diversifies Revenue: Battling High Costs Amidst AI Industry Giants
May 21, 2025

David Berkowitz, the founder of both Serial Marketers and AI Marketers Guild, has taken on a new role within Marketecture Media as the Chief Community Officer. His inclusion signifies a seamless transition and continuity of the community-centric ethos fostered by these groups. With his leadership, Marketecture is expected to refine its community engagement strategies further, ensuring that advertisers can gain quick, relevant, and actionable insights from their community interactions. This strategic direction aligns with Marketecture Media’s broader goal of consolidating market share by integrating community-based learning into its business model.

adexchanger.com
Why The Small Get Smaller; Call It Community College
May 21, 2025

Marketecture Media, an advertising information resource created by programmatic entrepreneur Ari Paparo, has struck again.

This time, it acquired Serial Marketers and AI Marketers Guild, two community-based resources for marketers. Serial Marketer has a Slack channel with 5,000 users.

David Berkowitz, who created both groups, will join Marketecture as its chief community officer.

Marketecture has now done five takeover deals over the past year. The release claims six, but Serial Marketers and AI Marketing Guild are sort of a bundle.

Max Q
Startup Stories – David Berkowitz
May 8, 2025

In this episode, Mollie Jahner interviews David Berkowitz, founder of the AI Marketers Guild, discussing the importance of community in marketing, leveraging AI for effective strategies, understanding customer segments, and the significance of personalization. They explore the balance between technology and the human touch in marketing, emphasizing the need for marketers to learn from each other and adapt to the evolving landscape.

ITVT
Televisionation—Friday Fireside: David Berkowitz on Using AI for Marketing
May 1, 2025

The Friday Fireside welcomes David Berkowitz, Founder of The AI Marketers Guild and author of “The Non-Obvious Guide to Using AI for Marketing” (available on Amazon). David takes us through some of the ways AI can be used to enhance television entertainment right now (some obvious, some not so obvious), and more deeply engage viewers and subscribers.

The AI Hat
AI for Small Business: What’s Real, What’s Hype (According to 33 Experts)
April 15, 2025

AI hype is everywhere, but for small and medium-sized businesses, what’s one area of AI that’s genuinely transformative right now, and what’s one area that’s mostly just smoke and mirrors?

Beyond the obvious benefits, what’s one under-discussed challenge or potential pitfall SMBs are likely to encounter as they increasingly adopt AI, and how can they prepare for it?

Mike Grehan
Inside Marketing With Mike Grehan
April 10, 2025

INDIE Agency News
Jump Ball: OpenAI 4o is Nothing to Fear…Maybe
April 9, 2025

David Berkowitz, founder, AI Marketers Guild, said that it’s a bigger crisis for stock photo libraries, Fiverr illustrators, and other creators.

“If you’re used to doing big-budget shoots to show a can of beer from a thousand different angles, AI could already save you the trouble. It’s no more or less a crisis for creatives than what we’ve been seeing evolving for the past couple of years. And there’s an even bigger crisis of perception of creative as a value-add, not the core value-driver,” said Berkowitz.

Native Ad Summit
Jury Summit in New York: David Berkowitz on why humanity still matters in the age of AI
April 3, 2025

When David Berkowitz founded the AI Marketers Guild, it wasn’t because he saw a trend—it was because he saw a gap.

“There was nothing really peer-led across creative and media fields where folks could just learn from each other,” he says. “So this has just been a great way to spark conversations, accelerate learning, and get inspired.”

Today, Berkowitz is one of the most respected voices in AI marketing—not only for his insights on emerging tools, but for the human-first lens he brings to every conversation.

MediaVillage
Unlocking the Future of Leadership with Jack Myers and David Berkowitz on AIMG’s AI Insider
April 2, 2025

In a compelling conversation on the AI Insider video podcast for the AI Marketers Guild (AIMG), Jack Myers joined host David Berkowitz to explore the evolving intersection of artificial intelligence, creativity, and humanistic leadership. As a respected thought leader in advertising and marketing, Myers shared insights from his latest book, The Tao of Leadership: Harmonizing Technological Innovation and Human Creativity in the AI Era, offering a roadmap for leaders navigating today’s rapidly shifting landscape.

THE OUTCOME by Attain
The Travis-Taylor Effect: How the Power Couple Powers its Brand Partners
February 25, 2025

“The only thing more reliable than the Chiefs making the playoffs, and usually the Super Bowl, this decade is that Travis and Taylor will prove to be manna for marketers,” says David Berkowitz, founder of the AI Marketers Guild and a longtime advertising industry veteran.

Kochava Summit 2025
The Art of Measuring What Matters
February 19, 2025

Number 4: Agentic AI Is Coming, But Context Is Paramount

David Berkowitz, founder of AI Marketers Guild (AIMG), joined Kochava CEO Charles Manning and Kochava CTO Ethan Lewis onstage to talk about the role agentic AI will play in transforming our industry. Berkowitz shared frontline insights and use cases from his observations working with thousands of adtech professionals under AIMG. He expressed that although agentic AI won’t replace your job, you might be replaced by someone who learns to integrate, leverage, and harness its potential better than you do. More…

Vivander Advisors
AI Success Stories in Hospitality: A Deep Dive into Digital Transformation
November 19, 2024

David Berkowitz, founder of the AI Marketers Guild, delivered a comprehensive look at AI’s impact on hospitality during HSMAI’s Curate event in Washington, DC. His presentation masterfully wove together ancient wisdom with cutting-edge technology, opening with a striking parallel between AI and the Greek myth of Prometheus. Read More…

HuntClub
The Five F’s of Fractional Leadership: Examining 5 Benefits and Pitfalls, According to David Berkowitz
September 04, 2024

More and more leaders who have held traditional, full-time CxO roles are seeing the benefit of fractional work. David Berkowitz, a serial founder and marketing leader with two full-time CxO roles and now, several fractional CMO roles, has been on both sides of the table. With his experience, he’s paving the way for companies to evaluate the need for a fractional leader, as well as helping leaders assess if it’s a good path forward for them.

Read More…

LLNYC Agency Worldwide
What CMOs & Brands Need to Know About AI in Marketing with David Berkowitz, Founder AI Marketers Guild
September 03, 2024

In this week’s episode, David Berkowitz, founder of the AI Marketers Guild (AIMG), dives into the complexities of AI’s role in marketing from research to creative and beyond. Read More…

The Social Media Hat
AI in Action: Today’s Biggest Trends in Marketing Innovation with David Berkowitz
June 15, 2024

NoBrainer
The “Guilded” Age of Marketing AI
May 22, 2024

In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing.

Watch Video…

GENIUSSTEALS.CO
Strands of Genius: David Berkowitz + The State of Marketing
MAY 10, 2024

DAVID BERKOWITZ , FOUNDER, AI MARKETERS GUILD
>> David Berkowitz guest curated Strands on May 9th 2024. Read it here.

Tell us a little bit about yourself and what keeps you busy. How did you end up doing what you’re doing today?

I’m a connector, communicator, and community builder who has followed a very convoluted path that’s led me to work with some of the most wonderful folks and companies spanning agencies, brands, and tech companies. I’m spending a lot of my time these days building out the AI Marketers Guild community and the FOAF.pro fraction-of-a-fractional CXO network, both of which I launched last year.

Read More…

GENIUSSTEALS.CO
Strands of Genius: AI Generated Garbage is Polluting Our Culture, AI Done Right, Beck’s Autonomous Beer
MAY 09, 2024

LOCATION: NYC
I’m a long-time Genius Steals fan who borrowed Rosie’s genius as much as possible when we worked together at the agency 360i. Now, I run communities — AI Marketers Guild, Serial Marketers, and the FOAF.pro fraction-of-a-fractional CXO network. For the record, I’m not THAT David Berkowits.

Editor’s Note (Rosie): Berky and I met when we were working together at 360i. I loved how he made being geeky feel cool, and also relevant to everyone else’s life. He was more of a grown up in terms of seniority, but still a child at heart. I can’t tell you a specific phrase that I remember him saying, but I can tell you the feeling I always got when I was with him: a shared excitement and enthusiasm. I could always count on Berky to be excited about something with me! And I’m so thrilled to have him curating again today 🙂

Read More…

No event to show.

TheLetterTwo
AIMG: The Community Helping Demystify AI for Marketers
March 28, 2024

“[Generative AI] has been different on so many levels. The most impactful thing I’ve seen is how visceral generative AI is, that as soon as you start interacting with it, you don’t just see but feel what happens from that,” David Berkowitz, marketing expert and AIMG’s co-founder, tells me. “So there’s this kind of god mode that you get in. And a lot of the time, it’s likened to having superpowers, and I think there’s something to it.”

Read More…

MarketWatch
Chief AI officer: A necessity for companies or an expensive impediment?
February 26, 2024 

AIMG is in the news in this MarketWatch report! What do you think?  Is a CAIO needed?

“Companies don’t need a chief AI officer,” David Berkowitz, founder of the AI Marketers Guild, said in an interview. ”The role might be a short-term fix, but it will go the way of the chief metaverse officer, chief digital officer or chief innovation officer. ”He continued: “AI affects everyone’s role and job, so one person alone can’t manage that. Each business segment — marketing, sales, customer support, HR, legal, R&D — they all need folks with AI expertise.”

The Customer
The Insider’s Scoop on CES 2024: Walking and Talking with Marketers
January 22, 2024

After a solo stroll past myriad media booths (TikTok featured its new Live Shopping, er, live, and Netflix had its first-ever large display), I met up first with David Berkowitz, a serial marketer and, in fact, founder of both the Serial Marketers networking group and the new AI Marketing Guild. We explored the Eureka Park section, which David describes accurately, if playfully, as the, “cutting edge, breakthrough, anything goes, bare-knuckle startup playground.”

See More…

INFILLION
Why AI Is This Year’s Ad Industry Buzzword (Again)
January 16, 2024

You probably heard a lot about artificial intelligence (AI) in meetings, at industry conferences, and in team brainstorms in 2023. Well, you’re going to hear about it a lot more in 2024. Infillion tapped the mind of David Berkowitz, a longtime industry insider who now runs the AI Marketers Guild, a networking and resource group for marketers looking to navigate the buzzword-filled, occasionally contentious world of AI.

We asked David about trends versus meaningful industry change, innovative brand uses for AI, and more. And, if you’re already experiencing AI overload, David has at least one reassurance for you: “It’s hard to have even more discussion about AI than what we had in 2023.”

TOOLKITS
What marketing leaders expect from brand publishing in 2024
January 3, 2024

Contributors included:

1. Molly Ritterbeck – editorial director, Tonal
2. Franklin Morris – vp, marketing, Alloy.ai
3. Benjy Hansen-Bundy – editor, A.Team
4. Bennett D. Bennett – Principal Consultant, Aerialist
5. Adam Kleinberg – CEO, Traction
6. Natalie Mendes – head of brand content, Atlassian
7. Emily Anne Epstein – President, Decopop Agency
8. David Berkowitz – founder, AI Marketers Guild
9. Tracy Middleton – editorial director, Hone Health
10. Ken Beaulieu – evp, Content, and Center for Brand Purpose, Association of National Advertisers
11. Ann Marie Kerwin, Americas Editor, WARC
12. Chandra Turner – editorial recruiter and founder of The Talent Fairy
13. Jennifer Parker – editor-in-chief, Huge

Sword and the Script
Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
December 26, 2023

Predictions that have little or nothing to do with AI:

18. A glut of AI-generated content
“During yet another ‘year of generative AI,’ it’s going to continue to get easier for anyone to write a press release and other press materials. There will be a glut of AI-generated content as well.

The same tools that should make PR pros’ jobs easier will contribute to a barrage of noise from amateurs and spammers. That means you’ll need to rely harder than ever on two very human aspects of your job next year: being strategic about what you’re creating, and deepening the relationships you’ve forged with key contacts.”

~ David Berkowitz, Founder, AI Marketers Guild

IBM
David Berkowitz on infusing AI across the marketing stack
November 17, 2023

Continuing in our series on the business of artificial intelligence (AI), we catch up with David Berkowitz, founder of the Serial Marketer consultancy, the Serial Marketers community, and the AI Marketers Guild. David has strong expertise in the application of emerging technologies to marketing, and has recently been focused on the role AI can play across functions, whether that be in content generation, data analysis, or contract review. AI can help with repetitive marketing tasks like writing similar content, but strategy requires human judgment. David created the AI Marketers Guild to help marketing experts make sense of AI through practical use cases and education.

springboard
Editing ChatGPT Outputs: 4 Essential Tips and Prompt Approaches
November 15, 2023

Another useful tactic for adjusting the output of ChatGPT is requesting a tone or “temperature” shift. According to Serial Marketer’s David Berkowitz, temperature is a technical term used by tools like ChatGPT to define how literal or creative a response might be. He goes on to explain that “Different temperature settings can cater to various marketing objectives and requirements.” He outlines those differences as follows:

Lower temperature (0.1 – 0.4):
Temperatures in this range produce more focused, conservative, and consistent responses. This is useful when the marketer needs factual information, precise answers, or messaging that adheres closely to a specific format or brand guideline.

Moderate temperature (0.5 – 0.7):
Temperatures in this range strike a balance between creativity and consistency. This setting can be useful for general content generation, where a blend of accuracy and inventiveness is desired.

Higher temperature (0.8 – 1.0):
Temperatures in the high range generate more creative, diverse, and unexpected outputs. Marketers may prefer this setting when brainstorming innovative campaign ideas, crafting engaging social media content, or seeking fresh perspectives on a topic.”

Of course, you can also use traditional terms when asking for tonal adjustments, like “make this more formal” or “rewrite this in a more conversational tone.”

Amplifying Cognition
David Berkowitz on AI in marketing, gaining superpowers, amplifying marketers, and the future of agencies (AC Ep12)
September 27, 2023

“There’s no substitute for trying everything. The great thing about AI is how immediately usable it is. As soon as you hear something mentioned in the news, a friend’s LinkedIn post, or elsewhere, just go and try it.”
– David Berkowitz

diginomica
Taking a careful approach to AI in marketing
September 12, 2023

My take
We can’t turn a blind eye to what AI is bringing to marketing, but we also need to be strategic about how we use it to improve content marketing and other marketing strategies. On the CMI webinar, David Berkowitz, Founder, Serial Marketer consultancy & community, and the AI Marketers Guild, said we need to embrace what’s ahead with a critical eye. He said we need to find where AI fits in to help us be more collaborative and productive. And I agree with that approach. We need to understand how AI can fit into our processes and then find the right technology.

Ask the #CMWorld Community
Sink or Swim? Unstoppable Impact of AI on Marketers’ Futures
Aug 22, 2023

Rick Howe
Talk Back to Television USA Today
August 17, 2023

Inside
FOAF Around and Find Out: AI and the Future of Fractional Work
July 16, 2023

New York is a hub for communities, and marketing leader David Berkowitz has created three that involve AI:

The AI Marketers Guild
The Serial Marketers community
A CXO network called FOAF.pro
David has been a marketing leader at various agencies and has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, and VentureBeat. In this conversation, he shares predictions about AI, startups, big tech, and the future of work.

This Week In Voice
Closer to Fine
July 13, 2023

The AI Marketers Guild launches in NYC; PVCP announces Q2 startup funding.

The AI Marketers Guild – launched earlier this month – is dedicated to empowering marketing professionals in the rapidly evolving field of AI marketing.
The brainchild of longtime NYC marketer David Berkowitz, AIMG fosters a collaborative community, offers highly-targeted professional development and networking opportunities, and enables members to grow their businesses. Read More…

Missed the live “The 7 Types of Marketing Intelligence”?
We’ve got you covered.

Following are highlights: How Howard Gardner’s Philosophy of Multiple Intelligences (Visual, Kinesthetic and Auditory) have relevance for Marketing and agency teams How the 7 Marketing Intelligences can help to build a stronger employee team to bolster competitive advantage How leaders and business owners can identify team deficits and make more informed hires based on their Marketing Intelligence/s Where Creativity and Innovation – how to know if you have the right resources?

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MediaPost
Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
April 7, 2023

“For Fanta, it went from looking like a lava lamp to a Saturday morning cartoon,” said David Berkowitz, founder of the blog Serialmarketer.net. “It used to scream, ‘Groovy!’ Now it screams, ‘Hey kids, want to bounce off some walls?!’ Granted, given its logo history for much of the ‘70s through the ‘90s, I’d have thought the logo was for an airline if I didn’t know what a ‘Fanta’ was.”

MediaPost
My Past Is Prologue
March 27, 2023

Chat GPT’s second, more refined query specific to the future of advertising:

Mandese: Can you compile a list of futurists who specifically predict the future of media in the ad industry?

Chat GPT: Certainly! Here are some notable futurists who specifically focus on predicting the future of media in the ad industry:

David Berkowitz: David Berkowitz is the founder of the Serial Marketer consultancy and is known for his work in digital marketing and media. He has written extensively on the future of advertising and is a frequent speaker at industry events.

Commsor
Introducing the Commsor Guild: Our Exceptional Creators and Industry Leaders
March 9, 2023

Back in January, we opened up applications for our reimagined creators and partnership program: The Commsor Guild.

We wanted to work with experts to bring valuable content, events, and courses to our members and audience. In turn, we’d help them become thought leaders in their industries and pay them for their time and expertise.

Now, after sifting through scores of brilliant applications, we chose 26 industry leaders for our first intake.

Adweek
Brand Safety in 2023: Marketers, Publishers and Platforms Feel the Danger Rising
January 9, 2023

Marketing leaders may be forced to submit to formal standards designed to protect companies whose reputations are increasingly on the line.

ITVT
Talk Back to Television: Berkowitz on Netflix Basic with Ads
January 5, 2023

This week’s episode of Talk Back to Television features media visionary, David Berkowitz, Founder of Serial Marketers. Our very timely topic is the future of Netflix Basic with Ads, and how all Netflix Basic with Ads subscribers can GET RID OF THOSE ANNOYING ADS for only $3 per month, and get access to the entire Netflix catalog.

Sword and the Script
Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023
December 20, 2022

AI-written content adds more noise
“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.” ~ David Berkowitz, Founder, Serial Marketers

Performance Marketing World
Under the influence: the impact of failure to disclose as watchdogs continue clampdowns
November 08 2022

David Berkowitz, SVP of Corporate Marketing and Comms at Mediaocean, points out that consumers can forgive influencers not marking content as ads, as they are almost expectant that any endorsement will involve some kind of deal. But will they forget?

“Consumers are increasingly savvy and likely expect that much of what celebrities and other influencers endorse involves some kind of transactional relationship. It’s rare for someone with a sizable following to tout their favourite book, trainers, or hotel without it being a sponsorship. It’s different from Ben Affleck routinely getting photographed grabbing coffee from Dunkin’ which he manages to regularly, albeit perhaps unintentionally, endorse.

“While consumers tend to be forgiving over influencers’ unmarked paid endorsements, it’s important for both brands and influencers to be mindful of the latest endorsement rules to minimise kerfuffles with regulators and avoid any negative press that follows suit.”

The message then? Transparency in posting content is vital, not only to ensure a fair playing field for your audience, but to avoid future scepticism from increasingly aware consumers. The publicity surrounding these rulings may not only hamper the industry, but future offenders will be less able to claim that they’ve made a ‘mistake’ with the examples made of those before them.

Marketing Communications Today
What Does the Future Hold for Search?
October 05, 2022

The uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the proliferation of small screens is a factor). And what marketers should be doing to maximize this powerful tool. David has been predicting trends in this field long before most of us, and in this episode, he gives us the skinny. Read More

PMW
Amazon jumps ahead of Black Friday with ‘second Prime Day’ in October
Sep 27, 2022

David Berkowitz, SVP Corporate Marketing & Communications at Mediaocean, points out that retail brands and marketers need to think outside to Amazon box to compete for the shrinking disposable income of the average consumer this year.

“Like other key retail moments during this unpredictable year – and ongoing global health, supply chain, energy and cost of living challenges – retailers and advertisers need to make sure they capture the right mood of the moment,” Berkowitz said. Read more…

PRWeek
Delivering on thought leadership
Sep 13, 2022

No matter how you look at it, the people or businesses that lead with regular advice, useful information, and provide helpful tips get more traffic and more business. These thought leaders set themselves apart from the competition and provide true value – like Michael Lazerow, Steve Rubel, or David Berkowitz, for instance. And notice, you don’t even have to mention the place of employment for these thought leaders since they’ve achieved name brand recognition.

Arc
A Conversation with David Berkowitz: The Future of Marketing & Web3
Aug 11, 2022

David Berkowitz: “The biggest takeaway is, remember the fundamentals. So, all the questions you ask of any other campaign or program that you’re doing, just, it’s so easy to get sucked into that shiny new object syndrome, and you don’t have to. Read More…

MobileMarketing
Metaverse 101
July 28, 2022

David Berkowitz, SVP Corporate Marketing and Comms at Mediaocean, believes entertainment brands are a natural fit for the metaverse, aiming to deliver the most immersive experience possible, while gaming brands have set a precedent for virtual experiences.

“More recently, we’ve seen the likes of Snapchat introduce even more powerful AR capabilities and Spotify enter the metaverse with its launch of Spotify Island,” he says. “But beyond this, retail brands like Nike have come to the fore, seeing great success with their metaverse excursions and collaborations. The space will see rapid innovation, as other high-profile brands and industries follow suit with their own innovative ventures but, more crucially, it will increase marketer’s awareness of the deepening gap between our old conception of marketing and how it must function in this new world.”

ANA Magazine
Back-to-School Season Offers a Challenging Course for Marketers
July 8, 2022

“There still is a great sense of unpredictability,” says David Berkowitz, SVP of corporate marketing and communications at ANA member Mediaocean, whose clients include AT&T, Mastercard, and CVS. “It’s going to be a bit of a roll of the dice going into the school year.”

Ninety-nine percent of families with kids in kindergarten through grade 12 expect to buy school supplies in-store, while 86 percent will buy products online, according to a recent survey of 1,426 households by Field Agent. “Omnichannel will be more important than ever for the back-to-school season,” Berkowitz says.

Swapstack
Top 15 Marketing Newsletters You Need In Your Inbox!
June 07, 2022

David was metioned as:
top 10. Serial Marketer Weekly
Written by David Berkowitz

Newsletter Description: Keeping brands and agencies at the cutting edge of marketing
Subscriber Count: 2600
Cadence: Weekly
Topics Covered: Marketing, Branding, Business, Creators

TVREV
A (Media) Oceaean Washes Over Cannes
June 17, 2022

We sat down with the estimable David Berkowitz, SVP Corporate Marketing and Communications at Mediaocean to find out more about the splash they are making at Cannes this year with the Mediaocean Retreat, as well as what else they have going on, including a new acquisition in Drishyam AI. Read more…

TechRound
Expert Predictions on the Metaverse
May 17, 2022

Experts featured include:
David Berkowitz, SVP Corporate Marketing & Comms at Mediaocean

“It’s still a touch early to predict how widely the metaverse will be adopted, but Mark Zuckerberg’s foray into the metaverse has certainly been the spark that prompted marketers to take VR more seriously. As a result, we’ve seen more brands starting to dip their toes into the metaverse as a way to attract customers and get involved in the conversation.

Entertainment brands are a natural fit for the metaverse, aiming to deliver the most immersive experience possible, and gaming brands have set a precedent for virtual experiences. More recently, we’ve seen the likes of Snapchat introduce even more powerful AR capabilities and Spotify enter the metaverse with its launch of ‘Spotify Island’. Read More

ITVT
Televisionation Friday Fireside: Mediaocean’s Berkowitz on the Future of TV Advertising and More
March 31, 2022

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes David Berkowitz, SVP of Corporate Marketing and Communications for Mediaocean. Both a media industry veteran and marketing visionary, David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers. “Viewers might be watching ‘The Daily Show’ on their phones, their connected TVs or in Madison Square Garden surrounded by 20,000 people; but to them, it’s still television!”

Rally.io
NFT $CMO Coin
Mar 15, 2022

“I own some NFTs — mostly through Rally.io, where I run the $CMO coin and hold various creators’ NFTs as well. I like experimenting with them, like using football-themed NFTs as entry tickets for a Super Bowl pool. I do also have a number of moments from NBA Top Shot, even if I can’t name more than a handful of players in the whole league.” — David Berkowitz

Adweek
Apple Pauses Business in Russia, Adding Pressure to Major Marketers Staying Silent
February 03, 2022

A leader and a follower
“Apple is always a leader, even when it’s a follower,” said David Berkowitz, svp corporate marketing and communications of omnichannel platform Mediaocean and founder of the Serial Marketers community. “It has a lot of company—Google, Disney, Meta, Dell, Nike, Ford, and many others are changing how they do business in Russia. Apple is also one of several that is cutting off both product sales and distribution of Russian media. So it can make a statement on multiple levels. Given the overwhelming unity of the EU, NATO, and Ukraine allies, this is more a statement as to how Apple views itself as a member of the global community.” Read More…

Media Jungle
Joe Rogan Politics, Crypto Takes Over Marketing, Hackers Steal NFTs
February 2, 2022

MartechAsia
Voices from leaders: Why does data privacy matter?
January 28, 2022

“Data privacy continues to be a key factor for the advertising industry, as it is seen as the main driver behind tougher browser restrictions and the demise of the third-party cookie. However, instead of waiting for the digital giants to force its hand on changes, the industry should instead take proactive steps towards creating a more privacy-compliant ad landscape.

“This will not be an easy, one-solution-fits-all fix, but a continuous process, involving greater collaboration, to create an interoperable digital ecosystem, based on first-party data. Ultimately this will be a positive step for the industry, creating a better digital environment for brands and consumers.”

David Berkowitz, SVP Corporate Marketing & Comms at Mediaocean

TV REV
Hot Takes: CES 2022
January 13, 2022

David Berkowitz, Mediaocean’s new SVP Corporate Marketing & Communications points out that the benefit of a virtual event is that they were able to have more people attend. (And they still managed to get Sir Martin Sorrell to speak!)

As much as we missed getting together with our colleagues and clients in Vegas this year, we managed to connect with a much wider audience with our Mediaocean Retreat pivoting to virtual. More than 1,500 people registered to catch two days of sessions, including speakers such as S4 Capital Executive Chairman Sir Martin Sorrell, Twitter Chief Customer Officer Sarah Personette, author and futurist Rishad Tobaccowala, and CBS Chief Research & Analytics Officer Radha Subramanyam. Catch the recordings on-demand, and then download our new report that we released at the event, the 2021 Market Report and 2022 Outlook assessing the state of play in advertising and media.

MobileMarketing
Movers and Shakers: GroupM, M&C Saatchi, Merkle, Evil Geniuses and more
January 5, 2022

Berkowitz takes up marketing and comms role at Mediaocean
Omnichannel advertising platform Mediaocean has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications. Leveraging decades of experience across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content.

Prior to founding and running his own consultancy, Serial Marketer, Berkowitz’s roles included Head of Marketing at Storyhunter and Chief Strategy Officer at Sysomos. He was also Chief Marketing Officer at MRY, leading efforts for clients such as Johnson & Johnson, Visa and Pizza Hut. Prior to that, Berkowitz was Vice President at 360i, crafting mobile marketing strategies for brands like Bravo, Coca-Cola and Oreo. He has also held leadership posts at iCrossing, Unicast, and research firm eMarketer, now Insider Intelligence. READ MORE…

Forbes
Pabst Blue Ribbon Apologizes For Inappropriate ‘Dry January’ Tweets
January 3, 2022

“For all the fuss about PBR’s beyond-tasteless tweet that got deleted, they still are running tons of tweets about Wet January,” wrote David Berkowitz, a senior vice president of corporate marketing at Mediaocean. “That’s in equally poor taste, given that it’s grade school sexual innuendo combined with making light of people trying to push back against alcoholism.”

Sword and the Script
20 PR and Marketing Predictions for 2022
December 21, 2021

Backlash to the blockchain deluge
The metaverse, Web 3.0, and non-fungible tokens (NFTs) will suck the air out of the room in terms of PR, but there will be a backlash. Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.” – David Berkowitz, Founder, Serial Marketers

Break the Web
Fractional CMO: Should You Outsource The CMO Position?
December 21, 2021

David Berkowitz, Founder of Serial Marketers

Qouted
“A great fractional CMO knows what their strengths are so they can prioritize where they can add the most value with limited time available. They know where to find resources to fill in gaps. They know how to stretch budgets and minimize added costs. They know what they don’t know. And they’re transparent with their clients about demands on their time so that they can set clear expectations going into any project.”

By: Jason Berkowitz

NewDigitalAge
The NDA News Roundup: Peacock Engineering, ELVIS, Griffin and more
Dec 18, 2021

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications. Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. Prior to founding and running his own consultancy, Serial Marketer, Berkowitz’s roles have included Head of Marketing at Storyhunter and Chief Strategy Officer at Sysomos (acquired by Meltwater in 2018). He was also Chief Marketing Officer at MRY, leading efforts for clients such as Johnson & Johnson, Visa and Pizza Hut. Previously Berkowitz was Vice President at 360i, crafting mobile marketing strategies for brands like Bravo, Coca-Cola and Oreo. He has also held leadership posts at iCrossing, Unicast, and research firm eMarketer, now Insider Intelligence. As a popular thought leader and columnist, Berkowitz has contributed nearly 1,000 bylines to Ad Age, MediaPost, VentureBeat, Mashable, Adweek and others.

By: Eleanor Oakes

Performance Marketing World
Ones to watch: movers and shakers in performance marketing
Dec 14, 2021

Mediaocean has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications. Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. Prior to founding and running his own consultancy, Serial Marketer, Berkowitz’s roles have included Head of Marketing at Storyhunter and Chief Strategy Officer at Sysomos (acquired by Meltwater in 2018). He was also Chief Marketing Officer at MRY, leading efforts for clients such as Johnson & Johnson, Visa and Pizza Hut. Previously Berkowitz was Vice President at 360i, crafting mobile marketing strategies for brands like Bravo, Coca-Cola and Oreo. He has also held leadership posts at iCrossing, Unicast, and research firm eMarketer, now Insider Intelligence.

By: Robin Langford

MEDIASHOTZ
Mediaocean Appoints David Berkowitz to Senior Marcomms Role
December 15, 2021

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. READ MORE

By: Mark Johnson

RESEARCH LIVE
MediaOcean Appoints Svp Corporate Marketing and Communications
December 14, 2021

US – Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.

Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content.

Prior to founding and running his own consultancy, Serial Marketer, Berkowitz’s roles have included head of marketing at Storyhunter and chief strategy officer at Sysomos (acquired by Meltwater in 2018 ). He was also chief marketing officer at MRY, leading efforts for clients such as Johnson & Johnson, Visa and Pizza Hut. READ MORE

By: Colette Doyle

MARTECH SERIES
Mediaocean Appoints Strategic Marketing Executive David Berkowitz as SVP Corporate Marketing and Communications
Dec 13, 2021

Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications. Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. READ MORE

BY: Globe Newswire

MediaPost
Serial Marketer David Berkowitz Joins Mediaocean
December 13, 2021

Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.

He joins from his own consulting practice and founder of Serial Marketer, a Slack-based community for marketers he launched in 2018, and which he will continue to manage independently. READ MORE

By: Joe Mandese

MediaOcean
MediaOcean Appoints Strategic Marketing Executive David Berkowitz as SVP Corporate Marketing and Communications
December 13, 2021

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions. READ MORE

By: Mediaocean Team

Event by Spencer Gallagher
Agencyphonics Episode #55 David Berkowitz of Serial Marketer
December 2, 2021

David Berkowitz and I will be chatting live this afternoon about David’s experiences working both client and agency side. We will be discussing the importance of community-based marketing, cryptocurrency and Creator Coin, NFTs and DAOs.

GARRET Public Relations
22 Marketing Experts Share Their Best Advice to Help You Plan for 2022
November 28, 2021

To help provide some guidance, I asked 22 influencers to share their thoughts on this question: What one piece of marketing advice would you offer to brands as we head into the new year? Here’s what they had to say.

Marketing Advice for 2022
“Understand the latest technology. Don’t come up with an NFT plan; figure out how bolstering your offerings with virtual goods and tokens can meet your customers’ needs. Don’t come up with a DAO or Web3 or blockchain or crypto plan; resolve to understand the latest community-driven technologies better, and then figure out the right way to use them (or not). The rate of change may feel more daunting than ever, but you have the power to learn and adapt and grow based on the needs of your organization and the brands in your care.” – David Berkowitz, Founder, Serial Marketers

By: Michelle

Protocol
Social tokens promise fans a piece of the action
November 16, 2021

Ultimately, the benefits of putting fandom on the blockchain may be intangible. David Berkowitz, a marketer who runs a Slack community online for others in his profession, isn’t worried. He uses Rally to issue a $CMO coin, which is redeemable for ads in his newsletter, NFTs or other benefits. Anyone can buy or sell it, but he doesn’t see most people getting involved to make money on coins like this.

So why buy in? For many in crypto, the value is in proving the power of collective effort. There may be some upside — and plenty of downside — in speculation. But the ups and downs of crypto prices can’t erase the feeling of ownership a true fan has.

By: Tomio Geron

The Drum
Facebook beware? Study shows most Americans don’t care about the metaverse
November 1, 2021: By Kenneth Hein

Nearly three quarters of respondents (72%) say they aren’t likely to use a VR headset in next 12 months. Only 8% are very likely. “Facebook is overhyping the metaverse. Oculus Quest 2 is terrific hardware, but even the best such devices still wind up in a junk drawer within months or days after use,” says marketing consultant David Berkowitz. “Consumers show little appetite for buying extra hardware to interact with a more immersive experience.”

Nostra
Marketing Haven Podcast: David Berkowitz
By Arthur Root

Arthur Root sits down with David Berkowitz to discuss current marketing trends, SEO, developing communities, the future of NFTs, and much more.

Talkwalker
Social Media Trends 2022 Global Report
October 19, 2021

Talkwalker has teamed up with HubSpot once again to identify the trends that brands need to engage for success. As customers demand faster, more personal, more engaging experiences, brands will have to accelerate their consumer intelligence. These trends will help you focus your 2022 strategy, ready for the age of the ‘now’ consumer.

Including insights from:
Over 70 marketing professionals and industry influencers, including Emily Lim, David Berkowitz, and Mathieu Girolet.
Actionable insights you can develop straight away, to get a step ahead next year.
On-trend examples from brand trendsetters, including GoPro, TikTok, and Louis Vuitton.

TopRank Marketing
50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022
By Lane Ellis

The business landscape of 2021 includes a wealth of B2B influencers who are shaping the future of marketing for 2022 and beyond.

To honor and celebrate our industry’s B2B marketing subject matter experts, including many who happen to be speaking at this week’s MarketingProfs B2B Forum virtual event, we’re thrilled to publish our annual list of some of the world’s leading B2B marketing influencers.

Each year MarketingProfs B2B Forum is filled to the brim with the latest insightful B2B marketing tactics and strategies presented by a powerhouse lineup of exceptional B2B influencers, and this year is no different.

MPB2B will take place October 13 – 14, 2021 and features a stellar group of B2B marketing professionals the programming team at MPB2B has carefully assembled, in an updated virtual format designed to bring you all the freshest industry knowledge without any of the screen fatigue.

In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our latest list of B2B marketing influencers — many who will be speaking at #MPB2B — to follow and learn from in 2022 and beyond. READ MORE…

Workplace Intelligence Weekly
How to Advance Your Career in the Virtual Workplace
By Dan Schawbel

For this week’s Workplace Intelligence Weekly Newsletter, I interviewed my good friend David Berkowitz. David is the founder of the 2,500-member Serial Marketers community, the publisher of the Serial Marketer Weekly newsletter, and the originator of the $CMO creator coin who, in his spare time, runs a marketing consultancy. His 20-year digital marketing career spans strategy and marketing roles at agencies such as 360i and MRY, as well as startups such as Sysomos and Storyhunter. READ MORE

The Founders Live Podcast
David Berkowitz of Serial Marketers: Building Community Post-Pandemic Requires More Meaning and Intention
By Nick Hughes|Founder and CEO|Founders Live Media, Inc.

EMA eMarketing Association
Shiny Objects – David Berkowitz – Criteria for New Marketing Channel Selection
By Kevin Lee

David Berkowitz (the marketer, not the other one, he has some fun stories where folks get confused) and I have known each other for decades and it’s always great to brainstorm. In this interview, David and I discuss how and when to add a new channel or feature to the marketing mix…Watch the interview.

The Trust Web Times
Trust Web Times Interview Series: David Berkowitz ;Serial Marketers
Interview Hosted By Marc Goldberg

MG: So tell me more about you are doing now.

DB: I’m working on some exciting corporate marketing engagements, much of which I’ll have to get into another time. I’ve been doing more work on the agency side lately, shifting somewhat from a lot of tech-focused work I’ve done the past few years, and I missed the kinds of misfits that the agency world attracts. I didn’t consider myself an agency person until the day I left Publicis Groupe in 2016 and wound up not working at an agency for the first time in 12 years. 

Meanwhile, I keep running my weekly newsletter and the professional community I founded.

MG: So David Berkowitz name is famous and often tied to the serial killer also known as Son of Sam.? Who are you the son of? And you are a famous“Serial Marketer”. Can you tell folks more about the AMAZING community you built? 

DB: I’m David, Son of Dan, Son of David, Son of Dan, and so on. My dad’s cousin was the Son of Sam, so we have a line of Sam Berkowitzes too. You don’t find too many David Berkowitzes born after 1977 though, the year of that infamous Summer of Sam — and fewer still whose family was living in Westchester County and whose dad was working in the Bronx.

Strands of Genius 
Going Viral, Social Media Patters, Ruptures in the Mediascape
Guest curated by David Berkowitz

• A Bit More About Guest Curator, David Berkowitz
• The Links
  Why People Share: the Psychology Behind “going Viral”
  Social Media Language Patterns Reflect Breakup Impact
  Ruptures in the Mediascape
• And Now… Some Fast Favorites
• Right Place, Right Time

Each year we’re aiming to highlight 50 creative thinkers that have inspired us, by giving them the opportunity to guest curate this newsletter, Strands of Genius. David is the founder of Serial Marketer, and he and Rosie used to work together at 360i. – Author: Ashley D. | GeniusSteals.co

The Beyond Social Media Show
David Berkowitz Interview
Interview Hosted By B.L. Ochman

NUDGE
Crypto Community
Featured Idealist

Reader David Berkowitz put me on to Rally.io, a way to create tokens for rewarding engagement in your community. The tokens are backed by the website. It’s early days so really what you can do with it is quite open. Users can be gifted tokens or buy/sell them.

David mused on some of the things he’s thinking about here, I think if anything this helps community managers get better and more creative with their communities. And in a way gives permission to do so. Check out his $cmo coin. – Author: Ben Young

Ragan Communications
21 influencers share top tips for 2021 digital marketing
One of the Influencers who contributed tips

What one piece of marketing advice would you offer to brands as we head into the new year? – Author: Michelle Garrett

David is the 5th one to answer:
Remember to align your values with your value, and use that as the guiding force for how you relate to consumers. If you’re here to make people smile, have fun and be funny. If you’re a helper brand, show empathy. With any luck, 2021 will be a rebound from what a mess of a year 2020 was for so many people and businesses; the best way to earn loyalty, acceptance, and forgiveness from your customers is to stay true to what your brand is all about.– David Berkowitz

ADWEEK
Why Some Brands Are Considering Social Tokens to Monetize Engagement
Mentioned in the article

Lowering the barriers to audience development and rewards represented an instant appeal to David Berkowitz, founder of marketing tech consultancy Serial Marketer. In February, he began issuing his own CMO Coins through Rally’s platform to promote the value of his work and insights among marketing professionals.

Author: DAVID KAPLAN – Adweek’s Performance Marketing Editor and interim Brand Marketing Editor.

GlobalEdgeTalk
Building a Digital Community During the Pandemic with Serial Marketer David Berkowitz
Hosted by: Alex Romanovich

FORBES
A Framework For A Creative Career
Featured in www.forbes.com 

As a management consultant the last few years, my headline currently says “Marketing+Digital” while earlier, as a creative executive, I utilized flavors of creative leadership. David Berkowitz, whose digital community I recently profiled uses: “Serial Marketer generating demand for breakthrough B2B businesses.” – Author: Mat Zucker

Rally Network
Rally Digest #13
One of the four featured Creator Coins

David Berkowitz/ CMO Coin: David Berkowitz is the founder of the Serial Marketers community where he brings together thousands of global marketers with the mission to ‘Learn, Try, Share.’ He also runs the Serial Marketer consultancy to generate demand for breakthrough B2B businesses. The author of Berky’s Marketing English, he has spoken at 350 events worldwide and has penned more than 1,000 bylines for marketing and business trades.

Author: Kurt Patat

Build&Inspire
Business Networking is Alive – Now More than Ever
Featured Business Networking Leader

“I asked the founder, David Berkowitz, what he thought about networking today and the role of his community” – Author: Leo Morejon

“When the quarantine first hit in New York City in March, I remember that day thinking how the community went from a nice-to-have for me to a need-to-have. Fittingly, the group’s membership doubled from December 2019 to June 2020. Having an online community with people you can trust for feedback, information, and leads for your business becomes invaluable when our networks are more mobile than ever.” – David Berkowitz

AM BEST TV
Industry Experts Pan Controversial Cure Super Bowl Spot, Laud State Farm Humor
Featured as one of the Industry Experts who provided reviews

State Farm’s commercial scored solid reviews for hitting the right note. The Cure commercial was “meant to use humor and encourage a conversation about today’s polarized political climate, in which it is unfortunate that people cannot have different opinions without fear of reprisal,” company Chief Operating Officer Eric Poe said in an emailed statement.

Serial Marketer Chief Executive Officer David Berkowitz said he doesn’t know many people in the ad industry who would have approved the Cure commercial concept, “regardless of their gender, race, age or other factors,” pointing out that much of the criticism of the spot came from men.

“Diversity among creatives, marketers, and decision-makers could help prevent ad debacles like this, but so could sound judgment,” Berkowitz added.
“We regret that the commercial offended some select viewers,” said Poe.

…This content requires a subscription.

Author: Renee Kiriluk-Hill
Associate Editor
AM Best – Information Services

www.forbes.com
Building A Marketing Community For Marketers
Featured in Forbes

One community I recently joined is Serial Marketers, founded by David Berkowitz.

Started as an occasional public newsletter in 2016 (it was initially called “Serially Sporadic”), the email became weekly covering trends at the interaction of technology and marketing. By 2018, LinkedIn professional groups were stale or dying, having botched their advantage at the hub of careers and social media. Filling the void was an explosive growth of “walled” groups for business interest groups on new platforms such as Slack.

Having been once introduced on a blog by Aaron Strout of W2O Group as “a serial marketer, not killer,” the name stuck with Berkowitz and he used it to name his company.

In his roles at agencies including 360i and MRY as well as client-side at Sysomos, Berkowitz has had experience connecting people across areas of the industry and saw there was an entire class of peers who, like him, learned by doing. Serial Marketers’ motto is: “Learn. Try. Share.”—attracting people who learn when they can, and those with the inclination to give back to others.

With a community based on Slack, supported by a newsletter, events and services, Serial Marketers is quickly growing at a rate of 100 members per month, and they’re often sending more than 1,000 messages per week within the community.

I asked Berkowitz if it is the timing that’s right—or is it the product?

His answer is both. “I’m playing with a hypothesis that marketers needs have changed, so the community tools and formats need change with them,” he said.

What’s clear is that B2B communities like Serial Marketers can solve for these (at least) seven need states:

Job Seeking: People sign up for these communities to hunt for a job or new project. Berkowitz also senses a mentality of joining “so it’s there when you need it.”
Job Hiring: While many use recruiters and job boards, marketers will also look to these curated groups as a way to find or even lightly vet candidates for open positions.
Partnering: In addition to filling jobs, there is a desire to find good people to work with, whether it’s partnering on a project or referring business to one other.
Navigating a new space: Perhaps you’re new in a role or an industry, a digital community can be a comfortable way to learn concepts, nuances or ask questions.
Researching: Another area Berkowitz has seen a volume in activity is members tapping the community to evaluate martech platforms, especially CRM—a huge opportunity for the sales side. “Hubspot should be all over these communities,” he says.
Sharing: Marketers are extroverted by nature, and the communities provide ample opportunities to answer questions and share opinions. Nearly every group, including Serial Marketers, has an active #selfpromo channel. We’re all wired to sell.
Staying current: Whether it’s keeping up with trends, technology, or even books, communities provide threads on all of the above.

Channel choices all have an intentional role

For Berkowitz, the Slack group is a good way to organize conversations and keep niche high energy topics from polluting the whole conversation. Plus, members can do sidebars through direct messaging to get to know each other.

The newsletter, on the other hand, helps with updates to members, and mitigates the need to constantly come back to the platform to stay current.

Events further bring members together through a mix of “Salons” that include guest speakers and group interaction along with one-to-one speed networking events using the Upstream platform.

How do you market a marketing community?

Overwhelmingly, word of mouth including among influencers and being listed by other groups has fueled the community’s growth. After the first year, the membership of Serial Marketers shifted from Berkowitz’s 1st degree connections on LinkedIn to his 2nd degree. “It’s important to figure out who the catalysts are,” he said. “They’re not always who you predict they will be.” He’s also made it easy to do referral within the platform, so people can add their friends, who go through a simple verification process by a few staff.

Berkowitz however is also exploring other channels including a new partnership with ExecThread, which is already bringing in new members, contributing to its diversity, including more women and people of color.

Right now, Serial Marketers is fueled by revenue from premium membership and sponsorships. The activity within also has surfaced additional ideas such as Marketerfaves.com, a product recommendation engine which just soft-launched on February 1. The add-on services have become so varied and interconnected, and evolved so quickly, Berkowitz is creating a visual map to put it all into perspective as an ecosystem.

“What’s most important for a thriving community is that it needs to be a place where most of the value is driven by members creating value for each other,” he said. “When you have that, people engage and stick around, and your members will be your best advocates.”

Author: Mat Zucker – CMO Network

Captivate Podcast
Featured podcast interview

app.com
Cure Auto Insurance ad draws heat for its Super Bowl commercial
Press mentioned David Berkowitz’s tweet

Some reactions were incredulous, calling the company “tone deaf,” wondering if other people recognized the perceived issues with the ad, while others were quite blunt in their criticism.

“Who’s the one who should have vetoed the Cure Auto Insurance ad and didn’t?” asked marketer David Berkowitz.

PR Daily
21 influencers share top tips for 2021 digital marketing
Featured influencer

Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year?

Remember to align your values with your value, and use that as the guiding force for how you relate to consumers. If you’re here to make people smile, have fun and be funny. If you’re a helper brand, show empathy. With any luck, 2021 will be a rebound from what a mess of a year 2020 was for so many people and businesses; the best way to earn loyalty, acceptance, and forgiveness from your customers is to stay true to what your brand is all about.
– David Berkowitz, founder, Serial Marketers

All Factors
150+ Marketers Share Their Marketing Predictions for 2021
Featured Marketer

David’s 2021 marketing predictions & trends:
“2021 is going to be a year where marketers try to do much more with much fewer resources. Most sectors of the economy will rebound, but not necessarily to pre-pandemic levels. Budgets for higher-ticket marketing services and any marketing expenditure that remotely felt like a luxury were decimated last year, and those will take time to recover. There’s a lot of pressure to grow though and to capitalize on the economy’s increasing strength especially when most American adults have access to a Covid vaccine in Q2.

Marketers are going to increasingly buy on value; more expensive options will have to work harder at proving themselves, while they will prioritize various ways to outsource staff and increase the power of their tech stacks.

They will also be driven more toward B2B communities and other avenues where they can efficiently get recommendations and build back their professional networks. Communities will fill some of the gap between live events that are slow to return and the fatigue of virtual events.”

David is the Founder at Serial Marketers, he works with tech startups and agencies to optimize demand generation, and he welcomes marketers of all stripes to the global community that he runs.

Protocol
What people in tech are cooking up this holiday season
We’ve rounded up some of the tech industry’s favorite recipes.
David is one of the few tech people being asked

Momma Berkowitz’s Potato Latkes
“My mom makes these latkes (potato pancakes) every year, and she taught me how to grate the potatoes by hand. Now I cheat, using the KitchenAid mixer’s peeler and grater attachments while saving myself a few Band-Aids. There’s nothing like the taste of this served fresh, and now I’ve taught my own school-aged daughter how to cook them and continue the family tradition, adding to the brightness of Hanukkah.” – David Berkowitz, founder of Serial Marketer

—

Velocitize
SHOULD WE PAY FOR TWITTER? NOT EVERYONE AGREES WITH SCOTT GALLOWAY.
Featured guest

Free for All
David Berkowitz, CEO of New York-based Serial Marketer, considers Galloway “one of the most brilliant people out there” and refers to himself as “almost a fanboy.” Still, he can’t accept the idea of a subscription model for both financial and moral reasons.

“When his email comes in, I read every word. I make sure I’m somewhere where I can focus. I do everything but buy his books,” he says. “If you made business predictions based on what Professor Galloway’s predicting, you’d do very well—like Amazon buying Whole Foods. He spelled out the whole transaction. As someone who loves his work so much and respects him so much, I think there are so many caveats you need to build into [the Twitter subscription model].”

Firstly, there may be people with significant Twitter followings who haven’t sold companies for millions of dollars and don’t want to or can’t pay for a Twitter account, Berkowitz says. Although an increasingly toxic place, Twitter does produce a beautiful serendipity because it is free.

Berkowitz says he wouldn’t have direct access to people such as Charlotte Clymer, the transgender veteran with nearly 350,000 followers; Amanda Goetz, the divorced mother of three children with 28,900 followers; Pete Buttigieg, the former presidential candidate with nearly 3 million followers; or, for that matter, his husband, Chasten, a teacher with 500,000 followers and a new memoir.

“My network is disproportionately white and middle-aged and disproportionately New York,” Berkowitz says. But on Twitter, “there are all those voices out there. How do you [start charging] without sacrificing all that?”

Cost-to-Tweet
From a financial standpoint, Berkowitz says he couldn’t even justify $200 a month for Twitter.

On a monthly basis, he pays less than that for vital business services: Mailchimp to publish his newsletter, Calendly to schedule appointments, Zapier to automate tasks, Dropbox to store and share files, and Trello to manage team projects. In addition, he runs a virtual lounge for nearly 1,800 marketers on Slack, for free. He also pays for a premium membership on LinkedIn, which, unlike Twitter, shows users who have viewed their profile, while providing an ample set of professional tools.

“What are you going to do for me that is better than all of those services combined?” he says.

—

Garrett Public Relations
21 Influencers Share Stellar Advice for Digital Marketing in 2021
Featured influencer

What one piece of marketing advice would you offer to brands as we head into the new year? –Michelle Garrett

“Get your analytics infrastructure in order. So many companies are in terrible condition, analytics-wise, and if you’re a mess, then you can’t make data-driven decisions. You want to be data-driven. You want to make decisions rapidly under changing circumstances, which defined 2020 and will continue to define 2021.
The toughest part of any disaster is surviving it long-term. When that initial wave comes through, be it hurricane or pandemic, a lot of damage is done, and that damage takes much longer to clean up. The effects of this pandemic will probably last at least half a decade, longer in some parts of the world. You’ve got to have a finger on the pulse of your business and your industry – and that requires good data.” –David Berkowitz, Founder, Serial Marketers

TMI with Kevin Ryan
The Pathology of Ghosting with David Berkowitz
Featured podcast guest
David Berkowitz is my long time friend, colleague, founder of Serial Marketer, and an all-around good guy that will never ghost you. In fact, David feels as though it’s important to write back to everyone — even if it’s just a brief reply. This week he joins me for a conversation on why people ghost, what to do about it, and why you don’t want to be a victim of ghosting karma. We also talk about our definition of being an agent of change, and how that doesn’t always align with what the company is trying to get out of its interview candidates.

Hacking the Hustle
A Beginner’s Guide to Starting an Online Community with David Berkowitz (Anchor, YouTube)
Featured podcast guest

Forbes
Advice for Marketers: Be Like Apple in 2001
David Berkowitz, a self-described ”serial marketer,” advocates playing up the positive.  “Focus overwhelmingly on positive attributes,” he said. “Yes, it’s inconvenient that a store may only offer curbside pickup, but it’s a relief that a store will be open at all.”

Prove It Matters
Newsletters Suck – Featuring David Berkowitz
I was a guest on Leo Morejon’s video podcast series.

Community Finder
Creating Community for Serial Marketers
A featured podcast interview about the community

Business of Fashion
Why are Luxury Brands Advertising on Twitter
Twitter also offers a “firehose” of data, including every public tweet along with corresponding information on user names, location and engagement, said David Berkowitz, chief executive of Serial Marketer, a consulting firm.
“Instagram has always been somewhat of a black box in terms of data and in some ways, it’s gotten more difficult [to measure engagement] as they’re experimenting with hidden like counts,” he said. “What’s really different about Twitter is that Twitter not only has this scale of hundreds of millions of users — that might not be Facebook or Instagram size, but is clearly significant for any kind of media property — whose data they use as a revenue stream.”

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Spring Cleaning Your Digital Life: What You Need to Do Now
Select a cloud option. They include services like Google Drive, Microsoft One Drive, Dropbox and Amazon. These options often have fees that vary based on different plans. For example, David Berkowitz of Serial Marketer likes Dropbox since it works across devices.

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“If you really want to be in a position of power and just mess with people’s social media presence, you spend a while intentionally inflating another’s presence, and being a kind of puppet master,” said David Berkowitz, a marketing consultant for technology companies. “Then, you just start taking this stuff away.”

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“The use of social channels for airlines mirrors broader usage,” explains David Berkowitz, a consultant and industry expert at Serial Marketer. “Facebook has become much more important for advertising, but less so for spreading content. Twitter has leveled off, but monitoring conversations there is as important as ever. Instagram is a very powerful channel for spreading branded content and telling stories. Snapchat hasn’t been quite as critical for airlines, and TikTok is going to skew younger too. LinkedIn is one of the more interesting channels given how airlines can reach business travelers and corporate travel managers.”
“Airlines absolutely have to consider how well they handle customer relationship management and mitigate negative feedback,” Berkowitz says. “One measure that can also be extremely important is how well they shift conversations from public to private channels. Many airlines were among the first brands to adopt Twitter’s direct messaging tools, and those help minimize public complaints.”
But over the past several years, the industry has witnessed a bit of a shift.
“Airlines were initially social media punching bags when these tools first came out; complaining was a way to get attention when call centers took forever to resolve a problem,” Berkowitz continues. “Now that novelty is gone, and airlines’ satisfaction ratings have generally risen for the past decade. That means airlines have been able to do more to promote their brand and not just defend it from attack.”