What game of chance would you use as an analogy for the odds of landing a senior-level marketing job in this climate?
The Powerball lottery?
In a discussion group that I’m part of, someone recently posted about seeking job hunting advice (for a friend – always for a friend). While I won’t share his or others’ comments, after some members got distracted by calculating various roulette odds, here’s what I had to offer:
While often the odds of winning roulette five times in a row seem better than landing a marketing leadership job, to get a seat at the best roulette tables, a lot of it depends on the effort you put in. (Luck, dumb luck, and moronically dumb idiotic luck still account for much of the success.)
Yes, when I’ve looked for jobs, I’ve taken lazy routes and applied to some easy-apply LinkedIn jobs. And usually it’s because I didn’t care that much, but I’d have been happy to have a conversation if someone called me back. I can’t say my phone ever ran off the hook from such a strategy.
However, if I saw a listed job, or I saw a company raise some money and might be hiring, or I just really wanted to get in somewhere, I’d check out the leadership team (or investors if possible) and see how I was connected to them, and then look for those friendly points of contact.
Along the way, if it’s a longer search, or if you have the luxury of testing the waters well before you’re committed to searching, you wind up with a roster of people who say they will introduce you to their connections when you have an ask. Most of the time, no one ever asks. I know this because I extend this offer often enough to friends, and it’s rare to hear someone take me up on it.
For my own search, I have kept a list of people who really will make such intros. Surprise: people who offer to do this, especially because they’re a friend of yours or are just ridiculously supportive human beings, really mean it. When you’re able to get that friendly introduction, the odds go way up, at least to get in the door. Then, maybe, just maybe, you’re playing blackjack instead of roulette. Or perhaps you’re playing strip poker against someone wearing ten more layers than you, where there is some path to victory, even if not the most likely one.
For your own searches for jobs or clients, what have you done to improve your odds? What’s the biggest obstacle you’ve overcome? And, generally, what are you making of yourself?
As always, I’d love to know.
PS: Scroll down to see a lot of recommendations for sessions at South by Southwest (SXSW). If you have your own to share, let me know, and I’ll add it for next week. If you’re going and want to meet, I’ll be there 3/9-13.
LEARN. TRY. SHARE.
PHONE ADDICT? WAIT A BIT, DON’T QUIT
This essay on phone addiction from a technology writer is one of the best in the increasingly prevalent genre of disconnection. It also makes me far more conscious of my own screen usage. Read this – or save it for when you have five minutes to really process it.
PLAYING WITH DOLLS
I blazed through “Russian Doll,” and yes, it is that good (and the first Netflix show in awhile I’ve felt was as good as everyone says it is). This essay looks at how the show’s creators adapted video game dynamics, even when viewers don’t have any control over the outcome. Thanks to Andrew Rosen’s excellent PARQOR newsletter for the link.
A DAY IN THE <CENSORED> LIFE OF A FACEBOOK MODERATOR
There might be few jobs worse than a social media content moderator – like, say, a landmine detonator, but I can’t think of too many office jobs off-hand that seem more miserable than this. Casey Newton at The Verge managed to visit a center Facebook uses for contractors to monitor flagged social posts, and it has this Potemkin Village feel to it.
100+ TECH RECOMMENDATIONS… AND THEN SOME
If you’ve seen my public spreadsheet of 100+ tech recommendations (and some services), now there are far more on the list, with new entrants highlighted, and lots of new categories. Check it out, bookmark it, share it, and of course let me know if you have other recommendations that should be there.
Want to include your event below? Just reply with the details.
March 8-seemingly forever
Will you be there? Let’s meet. I’ll be in Sat 3/9-Wed 3/13. Below are some featured sessions from friends of mine and other reliable sources that you should check out. Write me to add yours to the list:
–Brand Innovators Austin, March 8-10
–Vox Media’s The Deep End, March 8-10
-Rockefeller Foundation: Global Innovation Zone, March 8 11-6
-Rohit Bhargava: 7 Non-Obvious Trends for 2019, March 8, 3:30pm
-T3 (w/Tanya Dua): Cultural Appropriation vs. Cultural Appreciation, March 9, 3:30pm
-Huge: Let’s Prototype a Voice-Activated Interface, March 9, 3:30pm
-The Drum (w/Geoff Colon): The Age of AI-Powered Search, March 10, 10:30am
-Milk Bar and Redscout: Innovation in Pursuit of the Unexpected: March 11, 9:30am
-RPA: Cancer is Scary – How Animation & AR Can Help, March 11, 3:30pm
-Vox Media (w/Kerry Flynn): Advertisers’ Responsibility in the Digital Age, March 11, 3:30pm
-Goodby Silverstein & Partners: Girl Culture, March 11, 5pm
-Brian Solis: Featured Session, March 12, 11am
-Shiv Singh: Being Savvy in the Post-Trust, Fake News Era, March 12, 12:30pm
-Mark Stouse: Insights to Actions: Analytics-Powered Marketing, March 12, 12:30pm
-Kerry Flynn: The Future of Programming Across Platforms, March 12, 12:30pm
-Huge: Brands in the Era of Political Tribalism, March 12, 12:30pm
-RPA: Privacy and Humanity – Terms and Conditions May Apply, March 13, 11am
-C-Hear: Designing for Accessibility, March 13, 12:30pm
-Audrey Wu: Chatbots and AI – Business, Legal, and Ethical Concerns, March 13, 12:30pm
-Brian Zisk: Elevator Pitch Session, March 13, 12:30pm
-Forsman & Bodenfors: Innovation and Connection at the Speed of Sound, March 14, 11am
-Brian Zisk: Digital Money Meetup, March 15, 3:30pm
Event: April 5, Venice, Italy
The Crowdsourcing Week BOLD Awards, showcasing innovative businesses and individuals, will be a rewarding event for amazing projects, individuals and companies. Apply to attend.
ANA MEDIA CONFERENCE
The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. Attendees will be able to network with more than 600 marketers to gain firsthand knowledge from those facing similar challenges. Speakers will cover the industry’s most critical topics including media agency reviews, e-commerce, voice/audio, GDPR, programmatic, transparency, data, owned media, in-house agencies, digital media, and more. The agenda includes CMOs and Heads of Media from Procter & Gamble, The Hershey Company, JPMorgan Chase, MasterCard, Wayfair, GlaxoSmithKline, IHOP, Mars, Johnson & Johnson and more! This conference was sold out last year so register and reserve your seat