The 18 Types of Startup Marketers
Take our personality test to find out which type of Startup Marketer best fits your character.
Get detailed results and descriptions of all your individual personality traits at the end.
Take our personality test to find out which type of Startup Marketer best fits your character.
Get detailed results and descriptions of all your individual personality traits at the end.
by David Berkowitz – Principal, Serial Marketer
This personalty test is based on a talk given at Talent Land in Guadalajara Mexico in April 2019. There are lots of generalizations here, as there are in any framework, but they’re all based on real-world examples.
Your strenghts are:
Your weaknesses are:
Recommendations:
Your strenghts are:
Your weakness
Recommendations:
Focus on evaluating your leadership qualities rather than purely the quantity of your direct reports
Your strenghts are:
Your weaknesses are:
Recommendations
You need to be given access to key processes and personnel, and be invite to be part of making decisions
Your strenghts are:
Your weaknesses are:
Recommendations:
Find substantive ways to make use of your talents, such as incorporating them as an executive sponsor on key accounts or contributing in other measurable ways
Your strenghts are:
Your weaknesses are:
Recommendations:
Establish a clear process with how you fit in with product design. Find a way to broaden your skillset so that your role is not easy to fill via consultants.
Your strenghts are:
Your weaknesses are:
Recommendations:
Make sure to execute so that you do not find yourself in the role of being a luxury hire
Your strenghts are:
Your weaknesses are:
Recommendations:
Find out where you truly excel, what you can oversee competently, and what areas are totally new for you.
Your strenghts are:
Your weaknesses are:
Recommendations:
Try to learn some leadership skills. Push yourself out of your comfort zone; or at least, find ways to advance internally if you do not want to take on leadership responsibilities
Your strenghts are:
Your weaknesses are:
Recommendations:
Pair yourself with the right Closer, or at least strong counterparts from the sales team
Your strenghts are:
Your weaknesses are:
Recommendations:
Ensure that you have enough resources to support product growth and get the product into more prospects’ hands
Your strenghts are:
Your weaknesses are:
Recommendations:
Keep on trying to find new oportunties in the company and find the right moment to switch to another role
Your strenghts are:
Your weaknesses are:
Recommendations:
Before you join a new company, make sure they really meet your expectations. Many companies that say they are building global businesses and teams rarely expand very far quickly
Your strenghts are:
Your weaknesses are:
Recommendations:
With your skills, you might be the CMO and manage sales and marketing together (just like a chief revenue officer may), you should have marketers that complement your strengths
Your strenghts are:
Your weaknesses are:
Recommendations:
You are best fit to lead a team if external audiences are also developers or otherwise technical; ensure engineers can collaborate well with sales and other groups that don’t have as much technical knowledge
Your strenghts are:
Your weaknesses are:
Recommendations:
Frugal CEOs and COOs are bound to clash with the Spendthrift; make sure to show results to justify expenditures
Your strenghts are:
Your weaknesses are:
Recommendations:
Try to think bigger once in a while and act as if money is no object. Regularly check in with other teams like Sales and Product to ensure that you are properly supporting them.
Your strenghts are:
Your weaknesses are:
Recommendations:
Know when to let go, let the right hire take over, and then figure out which type of marketer you need
Your strenghts are:
Your weaknesses are:
Recommendations:
If you are hiring, use this guide as a way to get past your fantasy of this unicorn hire. Consider this your reality check.