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We shouldn’t only think about gratitude once a year. But, think of the positive side.
We actually have a time of year (in the United States) where we’re supposed to focus on gratitude.
Now, in America, we didn’t show our thanks all that well. We enjoyed the largess and hospitality from the Native American population and then abused it. Too many of us are more focused on trampling our peers for 60% off a TV than actually being grateful.
Still, we have the holiday set aside. It brings people together. It at least offers a reminder to say thanks. We should take advantage of it. We should say thanks – at least once to someone who we owe it to who we wouldn’t have thanked otherwise.
In this special Tuesday edition (instead of Wednesday) to give us all less to do as the holiday approaches, here’s an incomplete list of who and what I’m thankful for right now: :
A supportive wife.
A healthy child.
Both of whom are good, decent human beings.
Fresh air. (Something we don’t take for granted as much when we see the fires rage in Northern California.)
New ideas. Original ideas.
That we’re a species that has the ability to be creative.
Good advice. And those who take time to share it.
Thoughtful advice. Even when it’s bad.
Friends. Work friends. College friends. See-once-every-five-years friends.
Dr. Gordon, who fixed my knee this May.
Sal’s Pizza, Mamaroneck, NY, 10543. It may take an hour to get there now, but it’s still my local pizza joint. And it probably always will be.
Picasa. (Google killed it off ages ago, but I still use it. Let me know if you want the installation file.)
The good parts of Facebook, LinkedIn, Twitter, and other such platforms that allow me to more easily stay in touch with people I care about.
Tony from Bella Napoli. Winnie and Abby from Nobi. Ali from Tasti-D-Lite. Tadahiro from Nonono. They’re some of the staff and proprietors who make America’s biggest city feel like a small neighborhood.
People who have thought of me out of the blue, and even more out of the blue did some act of kindness.
Readers. That means you. Every single time I hear anyone spent a seco nd reading something I wrote, I am touched. And often surprised.
Advertisers. 4C Insights, thanks for being so supportive of this outlet.
Every single introduction someone’s made. I write these down. I remember. I make myself remember.
The opportunity to pay it forward – to get someone a step closer with a job search, a client, or a product or service they need.
Recruiters. Especially those who take the time to understand the candidates they’re considering, or who share feedback on a search process. They have such a thankless job.
People who’ve been on my team. Mike B. Alison. Mike G. Nina. Kate. Zena. Adam. Erica. Morgan. Leo. Josh. Lindsay. Brent. Simone. Jad. I’ve learned so much from them.
People whose teams I’ve been on, directly or more broadly. Giovanni. Sylvia. Cerelle. Geoff. Mark. Sara. Larry. Ann. Sarah. Bryan. Matt. Peter. Jaron. Many of them continue to inspire me, and I still draw from their mentorship and leadership.
That there are too many people to thank.
New York City.
Debbie, Little (there’s always a place in my heart for her).
A free press.
Sewage systems. Since I was in grade school, I’ve loved the idea of time travel but never wanted to live in an age before modern plumbing.
Amazon. The convenience and shopping thing. Not sure yet about the New York HQ2-3 thing.
Delta. Emirates. Marriott. Businesses that make the world smaller.
Truth to power, and those willing to speak it.
Truth to friends, and those willing to speak it.
Water. Potable water. Ice.
Melissa. Doug. Both of them.
Sabbath. Not in any strict religious sense. The idea of it though – that we need to stop what we’re doing, unplug, reflect, and spend time with others.
Making myself reflect on gratitude is what I’m making of myself this week. What are you making of yourself? And regardless of whether you’re American, what are you thankful for? I’d love to hear it, even just one thing.
BROUGHT TO YOU BY…
If interested, inquire within.
LEARN. TRY. SHARE.
GRITTY BY DESIGN
I love this story about how Gritty, the Philly Flyers mascot, was born. This should be one of the Cannes Lions Grand Prix contenders (don’t ask which category – maybe all of them) for how to build a brand practically overnight. I’m not a hockey fan, and despite lots of family being from Philadelphia, I’m a New Yorker so I can’t root for any Philly sports teams. Still, once I started seeing the mascot pop up on Twitter, I had to keep following its antics. I can name all of one current hockey player (Henrik Lundqvist) and two former ones (Wayne Gretzky and Mark Messier), but I can get on board the Gritty train. What a brand.
Can’t get enough Gritty? Join the first-ever Grittycon! See below under Events.
A SEED OF AN IDEA GERMINATES INTO A PODCAST
If I mention Leo Morejon here more than others, I can’t help it. Beyond him being a class act, I worked with him three times over, so we’re serial collaborators. I had to share this blog post he wrote, as he describes how he started his podcast, with a ton of tips on everything from equipment to audience development. Those who are considering podcasting or dabbled with it will appreciate this one. Also useful for the likes of Leo: this podcaster gift guide via TechCrunch.
ROLL YOUR OWN JOB TITLE
At 360i at one point, I had a chance to make up any job title I wanted. For a year or so, I was Director of Emerging Media and Innovation, and then my boss and I separately came to the same conclusion that it seemed ill-fitting for only one person at a supposedly (and actually) innovative agency to have “innovation” in their title. I had considered some weird ones, my favorite one being “dragoman” – an exotic, Imperial-sounding term for a translator or interpreter. It’s still one I’m tempted to use sometime, as it best describes what I do. There are 13 people with such a title on LinkedIn now, including just one in the US (and he really is a language interpreter at courts and conferences). Maybe it’s time? As for the guy quoted at the end of the WSJ piece who’s in his 40s and used ‘PR ninja’ as his title “to be a little creative,” 2004 called and wants its creativity back. Congrats on the press, I guess, but that’s one of the saddest quotes I’ve read in print in some time.
AFFILIATE MARKETING AS A BLACK FRIDAY STUNT
Well, this is… different. I like this Burger King idea as a marketing stunt designed for marketers. For better and worse, it feels like an online advertising lesson for shoppers. And then the reward is getting some coupons in the mail. How quaint. There’s also the risk of irritating some consumers who don’t qualify for the coupons due to some attribution issue (eg they already had a Walmart.com browser tab open, so they don’t qualify for the referral).
Want to include your event below? Just reply with the details.
THE REALITY MIXER
Los Angeles, CA
I love Tameka’s work, and this should be a great addition to LA’s event calendar: The In.flux Reality Mixer is a pop-up innovation lounge, blending TED-style talks with immersive technology demos and a digital art installation. Speakers and attendees from across advertising, VR/AR/AI, academia and entertainment will gather to learn, network and get creatively inspired. It’s the first of a series of events produced by long-time conference programmer Tameka Kee (eMarketer, Digital Summit, ad:tech, etc.) who is offering Serial Marketer readers a special discount (use code SERIAL for 20% off).
These are some of my favorite local events. This month’s features Warren Zenna, President US, Location Sciences; Joel Wright, President & Founder, Hashoff; Mike Teitelman, CEO & Founder, Trapica; and Ahmet Tosen, CEO & Founder, Poltio
I may return for my 13th straight year and am open to ways we can collaborate there. Registration is now open. Are you going?
Need your Gritty fix? You better. Because Grittycon is coming. I mentioned Grittycon on Twitter in connection with the aforementioned Adweek article. Then Caroline McCarthy said she would keynote. And now she’s co-chairing it, and keynoting. Don Steele chimed in with his own contribution; he’s a definite. Within 10 minutes of that tweet, we had a website up. A few minutes later, we had a functioning Mailchimp list (now with 50+ subscribers). The next day, we had an inquiry from the Washington Post. I don’t have all the details yet, but I’m pretty sure that this is happening. While we will be charging for it, Caroline and I are doing this because, well, we need to do this, so we will keep the price as low as possible so that everyone who wants to get marketing inspiration from Gritty can attend.
Submissions: globally through February 20
Event: April 5, Venice, Italy
The Crowdsourcing Week BOLD Awards, showcasing innovative businesses and individuals, will be a rewarding event for amazing projects, individuals and companies. After submitting your project, our team will review it within 1 week. If your project is accepted, it will appear online and votes will start on Jan 10th. Submissions are open and will be closed on February 20, 2019. Submitting a project will be completely free until January 1st, 2019.
Mitch Kapler writes: “Something I’ve been thinking deeply about lately. If a CMO was to ask me what playbook they need to use to win the future, I’d show them this.” Read his thoughts, with the accompanying diagram.
Dan Lewis is running a Kickstarter crowdfunding campaign for his new Now I Know channel on YouTube.
Valeria Maltoni offers a rich analysis of “the relationship of value and influence” relating to Facebook’s crisis.