10 Social Marketing Lessons from The Hunger Games

10 Lessons from The Hunger Gamesoriginally published in MediaPost's Social Media Insider  When you read or watched “The Hunger Games,” did you catch all the lessons for social media marketers? Any story about a post-apocalyptic society sacrificing 23 teenagers annually was clearly written with marketers in mind. Maybe that’s not the case, but there’s still […]

Managing vs. Motivating

I caught this quote today on the Mets.com mailbag: "Managers are in place to manage, not motivate." – Marty Noble, reporter, MLB.com Managers are there to manage, not motivate? In the corporate world, if a manager only managed without motivating, the company’s performance would suffer and the manager wouldn’t last. What’s true for corporate teams […]