Columns Browser Optimization Means Search 101 Here’s this week’s MediaPost column: Everything you need to know about the future of search engine marketing you learned in the 1990s. That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned — now are more important than they’ve been in years for bringing people […] Written by David Berkowitz October 2, 2008November 26, 2020
Columns What I Learned on My Summer Spin Vacation This week’s MediaPost column is a return to the Search Insider series. The longest vacation I’ve taken was my summer trip contributing to MediaPost’s Online Spin. Over the past three months, I explored the jungles of the elusive SearchMonkey, went shopping for precious Chrome, and tried to avoid coming down with a nasty case of […] Written by David Berkowitz September 10, 2008November 26, 2020
Columns Pinning the Tail On The Googoliath Killer All the Social Media Camp and Mashable festivities sidetracked me yesterday, so here’s a slightly delayed post of this week’s Mediapost column. What might a Google killer look like? Last week a lot of people were musing whether it would have search results in three columns with tabbed pages and irrelevant thumbnail images, with a […] Written by David Berkowitz August 8, 2008November 26, 2020
Columns The Customization Conundrum – Online Spin I got a little distracted Thursday and forgot to post my first Online Spin column for MediaPost, which I’ll be writing this summer in lieu of the Search Insider. The Customization Conundrum How can you go wrong with offering your customers new ways to customize their experience? Once again, a Web giant is learning that […] Written by David Berkowitz June 16, 2008November 26, 2020
Social Media End of an Era for IE? I happened to notice this message when I got my beta invitation to socialthing, a new identity aggregator that right now looks a lot like Plaxo Pulse and other sites, but maybe there’s more to it. Check this out: Just head to the link below and you’ll get right in! Before you do, make sure […] Written by David Berkowitz March 5, 2008November 26, 2020
Tools and Tips Two Privacy Tools for Web Browsing and Search For a pitch I’ve been working on, I’ve had to research what men 18-35 are doing online, and I guess they’re not all trying to find out what’s playing at Lincoln Center. Some of these sites, even if they’re only PG-13, are not necessarily what I want sticking around in my search or web history. […] Written by David Berkowitz June 7, 2007November 26, 2020
