The One-Percenters Of Recommendations

The One-Percenters Of Recommendationsoriginally published in MediaPost's Social Media Insider  Save money. Eat better. Become more popular. All this is possible for the lucky “haves” who distance themselves from the “have-nots” by joining a class of people shaping their lives and the lives of others through digitally shared recommendations. There’s no membership card or initiation […]

Read More

Talk to Strangers – and Listen

Originally published in MediaPost's Social Media Insider The famous chicken and waffle brunch at Birch & Barley How old were you when you first learned not to talk to strangers? It's one of those rules parents try to instill at an early age, right up there with eating vegetables and not watching TV before finishing […]

Read More

Why WOM Trumps Q&A Ahora

 Guinea pigs (cuy): as cute as they are delicious, especially when friends tell you where to find the tastiest ones The post below was originally published in MediaPost's Social Media Insider Why WOM Trumps Q&A Ahora It was a strange experience working as a social marketing strategist while planning my July vacation to South America. […]

Read More