La French Touch, a conference series connecting French entrepreneurs around the world, invited me to speak at their NYC event in June and gave me 20 minutes to talk about anything I wanted regarding marketing.
After toying around with some ideas, the presentation ultimately became The Rebirth of Advertising. It was originally dubbed “The End of Advertising,” but I changed it for two reasons: two sources that I cited in the talk actually use that title, and I wanted to look forward at what comes next.
Please share your thoughts on this, and if you are someone who is moving things forward, I want to know, as I’ll be shifting my focus heavily toward that going forward.
For those who do want to look back a little bit, this talk is a kind of sequel to one from late last year, The Ten Plagues of Marketing.
Thanks for reading.