Then I hid Facebook, now I’m a deleter
Not a trace, of it on my phone
I was in love, now I’m a deleter
I can’t believe I’m not alone
The issue before #50’s massive roundup, I talked about deleting social appsfrom my phone. I’m clearly not alone with this approach, and I’ll share some of your reactions below.
After publishing that newsletter, I deleted the Facebook app too. As with the others, I still log on periodically from the desktop – just not as much. I wouldn’t have predicted that Snapchat would be the last major social app standing on my phone, but there are two reasons for it: my kid gets a kick out of the filters, and I enjoy syncing Spectacles videos on occasion.
Last week, I was home sick with a nasty bug for a few days, and I kept using Twitter from the mobile web. Misery loves company, and I could spend hours consuming all the outrage and misery shared there. As I recovered, I went back to avoiding it (at least on my phone).
As I write this, I’m at the terrific Techonomy conference in New York. When I got here, I ran into Bonnie Halper of Startup One Stop fame. Her first words to me: “So, you’re off Twitter?” And she told me about which social apps she doesn’t have on her phone. All of this is socially contagious. It’s like if all your friends are smokers, and then one stops, and then another stops. Or if you meet one and two and then four vegetarians, or you come across more people who limit their alcohol consumption. If you used to drink at professional evens because of social cues, it’s easier to not drink when there are others ordering a seltzer and lime.
The demise of Facebook engagement chronicled by Lou Kerner (this post is a must-read) may speak to that. I know of at least a few people who deleted at least one major app after reading my newsletter, but I don’t think it was because of this alone; I’m just one more symbol of someone once known as a social media maven who is now publicly cutting back. All of this together gives others more permission to follow suit.
Here are a few other responses that came in:
I deleted the FB app in December and only log in on my desktop 1x per month to see pictures but don’t comment. I never had Instagram, and I don’t use Twitter. It is hard to explain the feeling of relief, but I can tell you that it helped improve my mental state and freed up a tremendous amount of time. Social media is just another drug that can lead to addiction. Unfortunately, I feel like it has done more harm than good to our society.
Congrats on removing Twitter! I never used it much, so it was easy to remove from my phone, but your experience reminds me of my Facebook deletion experience, where I began by deleting it from my phone and eventually just deleted my account entirely. It freed up so much time that was wasted. Instagram I still keep as a repository of experiences and to follow brands that I like, but don’t spend too much time there. Most of my social media time is spent on Linkedin, which has been productive.
John Thompson shared this on LinkedIn:
Today he talks about deleting Twitter from his phone. Interesting points made. I completely agree. I never use apps on my phone – never. I do not check my e-mail on my phone. I use my phone to text and make calls. I am not addicted to my phone. Sound unusual, it is. I work at my desk. When I am not at my desk, I can think. I can walk around and ponder. It is good for my health, creativity, my team and my life. Delete all your apps!
I can’t go for John’s advice outright. But I can delete even more. I ran out to 7-Eleven last weekend and didn’t take my phone (granted, it is half a block away). I told my wife not to text me with any changes to the very short shopping list as I wouldn’t see it. It felt like a vacation.
I’m making more time to think these days by cutting back on addictive apps. And you? What are you making of yourself?
PS: Don’t forget to check out the upcoming event 6/6, with an added discount code below as a bonus. And thank you Tom Daly of Relevant Ventures for hosting such a wonderful get together for the Serial Marketers community.
LEARN. TRY. SHARE.
SOCIAL MEDIA INNOVATION: NOT AN OXYMORON
Jason Keath of Social Fresh has a comprehensive roundup of social media developments since 1997. I was pleasantly surprised to see Six Degrees make the list, as I used that in college. Jason and I differ on whether Ryze should be there (I think it played a pivotal role pre-LinkedIn), but that’s a minor quibble. Enjoy the nostalgia.
WHEN FOUNDERS STAFF THE CHAT WINDOWS
I liked this quick anecdote about Riddle, a company I’ve been an advisor to for awhile. It describes how their founders staff the chat window that greets people on their site. All too often, this is run by bots, outsourced staff, or the lowest paid employee. Founders may not be well paid either, but this shows the value of treating these inbound inquiries so seriously.
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LDV VISION SUMMIT
The LDV team is back with their annual event featuring the latest in visual technology. You’ll get 40 talks, more than 60 speakers, two competitions, and a room full of 600+ attendees.
SERIAL SPEAKERS: INFLUENCER MARKETING
It’s the first Serial Marketer event, and we’re tackling a very hot topic: influencer marketing. While we have a terrific panel, they might not last for long, as at various points, anyone could wind up being on stage if you have something to say. The initial experts include FIT professor Dalia Strum, Mainframe Interactive MD Jordan Hirsch, and Social Studies founder Brandon Perlman. Use code SERIALWEEKLY25 for 25% off, exclusively for subscribers to this newsletter (and sure, share this with your friends so they know how cool you are).
July 31-August 1
CommerceNext, the summit for next level customer acquisition (and one of the best events I’ve ever sponsored), is coming back to NYC. The 700+ person conference will have 80+ speakers from leading retailers, DTC brands and innovative tech companies. Speakers include Purple, TechStyle, Victoria’s Secret, Men’s Warehouse, Bonobos, Casper and more! Learn more: