Here’s the latest edition of the newsletter. While I post much of the newsletter here, some updates are exclusively available to subscribers. Sign up now to make sure you receive it.
Following last week’s taste of what was trending at CES, now you get the full package, all wrapped up in this one deck: https://www.slideshare.
SlideShare maddeningly no longer allows you to re-upload decks; I keep making some updates anyway and may post a final version later, but it’s pretty close. I’m happy to send the latest version as a PowerPoint or PDF to anyone who wants it.
I’m also still getting a few other thoughts out there. In Adweek, I published a piece about how this was the ‘Year of Voice’ at CES, and this resembled decades of punditry about the ‘Year of Mobile.’ I also have a piece in Quartz dissecting Honda’s new Dream Drive loyalty program.
Meanwhile, this newsletter will go on hiatus for a few weeks as I enjoy some downtime. I’ll be back with lots of projects I’m excited to return to and also launch soon after I return.
Please tell me what you’re making of yourself lately, and if I don’t respond right away, we’ll pick up the conversation in February. Have a wonderful rest of your month.
LEARN. TRY. SHARE.
13 ODDITIES & WONDERS TO EXPECT AT CES
Facebook collects a ton of data. Some of it is even collected in a legitimate manner. Their topic and trends report is a rich annual tradition to mine.
IS ONLINE ADVERTISING TERRIBLE FOR BUILDING BRANDS?
Everyone’s favorite Ad Contrarian, Bob Hoffman, ran a provocative piece on how terrible online advertising is for building brands. I’ve written before about the diminishing water cooler effect, and the way that makes tentpole events like major sports games and award shows more important over time. That makes me receptive to Hoffman’s thesis, but it seems like Hoffman ignores other trends, like how this age of chocie and personalization leads consumers to find brands that speak to them rather than adopt whatever is aggressively pushed by major brands.
GALLOWAY SCORES 2018 PREDICTIONS, GIVES MORE FOR 2019
Professor Scott Galloway of L2 foresees a terrible year for Snap and Twitter, another monster year for Amazon, Sheryl Sandberg departing from Facebook, and “rundles” galore.
WHO SAID IT? POE OR AN EMO BAND.
This is really, really hard. I did about half of them and got annoyed by how poor my performance was. Please don’t rub it in by telling me your score.
Want to include your event below? Just reply with the details.
FIXING OUR BROKEN ONLINE AD ECOSYSTEM
What broken ad ecosystem? What a crazy premise. But if it’s not so crazy, John Battelle will set us all straight. I was at one of these events in this series recently, and it’s fantastic.
GOTHAM MEDIA: THE FUTURE OF WORK
I love Gotham Media events and would go to this except that I will be in Southeast Asia. If you’re in New York though, check out this roster from Betts Recruiting, Cultivated Culture, WorkGenius, and Boxed.
Philadelphia, PA – Or NYC
Need your Gritty fix? You better. Because Grittycon is coming. I mentioned #Grittycon on Twitter in connection with the aforementioned Adweek article. Then Caroline McCarthy said she would keynote. And now she’s co-chairing it, and keynoting. Don Steele chimed in with his own contribution; he’s co-chairing too. Dates coming soon. This is happening. Sign up for more info. [Update: We might move the main Grittycon to the fall, but then do a teaser event in NY this spring. We should have the details ironed out very soon after I’m back.] https://grittycon.com/
ANA BRAND MASTERS
February 27-March 1
Submissions: globally through February 20
Event: April 5, Venice, Italy
The Crowdsourcing Week BOLD Awards, showcasing innovative businesses and individuals, will be a rewarding event for amazing projects, individuals and companies. After submitting your project, our team will review it within 1 week. If your project is accepted, it will appear online and votes will start on Jan 10th. Submissions are open and will be closed on February 20, 2019. Submitting a project will be completely free until January 1st, 2019.