A Sniff Test for the Internet of Things

originally published in Ad Age A Sniff Test for the Internet of Things My air freshener is connected to the internet. Now I know what the internet of things smells like: floral notes covering up overpriced hardware and overcomplicated software that provide a marginal benefit. When the Febreze Home internet-connected plug-in air freshener arrived in […]

How Newton’s Third Law Applies to SXSW

originally published in Advertising Age To understand what happened at South by Southwest (SXSW) this year, pick up a physics textbook. Sir Isaac Newton's Third Law of Motion can be considered the primary law of the festival, and of the entire advertising industry: "For every action, there is an equal and opposite reaction." The law […]

13 Things to Know about the Alpha Generation

originally published in Ad Age Members of the Alpha Generation, on the heels of Generation Z, are only 0 to 2 years old today. They account for absolutely no purchasing power. But they will soon take over the world — because that's what subsequent generations supposedly do. I have spent thousands of hours observing one […]

Why 2016 Won’t be the Year of VR

To close out the year, I started writing a post about what won't happen in 2016. All my favorite subjects centered on virtual reality. The column below originally ran in Ad Age.  Reality Check: 2016 Won't Be the Year of VR 10 Reasons Why Marketers Can't March Blindly Into Virtual Reality If 2015 was the […]

The Two Rules That Matter for Branded Content

Originally published in Ad Age Are you betting big on branded content? Whether it's because you've caught the content marketing bug or you're trying to escape the horrors of "Adblockergeddon," you're not alone. While content marketing is complicated, knowing two rules at the outset can make the whole process much more effective: Build trust and […]