How Bots Will Change Humanity

Originally published in The Indian Economist Our global society is entering an era of conversational commerce. We need to start paying attention to who we will be having these conversations with, as any different direction can have sweeping ramifications. Conversational commerce, a term coined by Uber’s Chris Messina, refers to how transactions are increasingly started and […]

A Sniff Test for the Internet of Things

originally published in Ad Age A Sniff Test for the Internet of Things My air freshener is connected to the internet. Now I know what the internet of things smells like: floral notes covering up overpriced hardware and overcomplicated software that provide a marginal benefit. When the Febreze Home internet-connected plug-in air freshener arrived in […]

How Newton’s Third Law Applies to SXSW

originally published in Advertising Age To understand what happened at South by Southwest (SXSW) this year, pick up a physics textbook. Sir Isaac Newton's Third Law of Motion can be considered the primary law of the festival, and of the entire advertising industry: "For every action, there is an equal and opposite reaction." The law […]

13 Things to Know about the Alpha Generation

originally published in Ad Age Members of the Alpha Generation, on the heels of Generation Z, are only 0 to 2 years old today. They account for absolutely no purchasing power. But they will soon take over the world — because that's what subsequent generations supposedly do. I have spent thousands of hours observing one […]

Why 2016 Won’t be the Year of VR

To close out the year, I started writing a post about what won't happen in 2016. All my favorite subjects centered on virtual reality. The column below originally ran in Ad Age.  Reality Check: 2016 Won't Be the Year of VR 10 Reasons Why Marketers Can't March Blindly Into Virtual Reality If 2015 was the […]