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I was going to name this edition “The Worst Best Take on Ad Fraud Ever” because it might live up to the title, but then I got a better one.I also considered “A Modest Proposal for Ad Fraud.” That will...
Read moreIt feels like summer now, but the equinox doesn’t care when Memorial Day is, so we can go by the calendar year.That makes it a good time to share a couple of ideas I’ve had lately about spring cleaning, and...
Read moreLast week, I missed writing a newsletter. There were too many deadlines, including some things I had to catch up on after a week of dealing with Covid, and I needed to give myself a little room to just breathe.As...
Read moreWho expected that when NFT.NYC was scheduled the same week as the Cannes Lions this June, it's the ad execs who will be having way more fun?Not that it won't be a good crowd for NFT Week. But it's easier to get...
Read moreContracting Covid last week reminded me of becoming a parent. You spend months preparing for it to happen, reading a ton, and hearing everyone else's advice, but then once it happens to you, you have no clue what to do...
Read moreAugust 17, 2020
MediaVillage
Pandora Optimizes Audio Advertising for SMBs
An interview with Pandora’s Alan Hirschbein, Director of Small Business Sales
January 16, 2019
Quartz
Honda Drivers are Getting New Perks – in Exchange for Their Data
It might lack the scale advertisers need and the security consumers want
January 14, 2019
Adweek
CES Deemed 2019 ‘The Year of Voice,’ Meaning We’re Still Years Away from That Reality
Remember the Year of Mobile?
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