This was originally published in Adweek, albeit with a much longer title So, you’re considering taking on a marketing leadership role, perhaps as a chief marketing officer. You see two potential paths: rising the ladder at an agency or taking on a startup job. Each route has its peaks and pitfalls, and as someone who […]
Interview: Voices.com’s David Ciccarelli on Voice Talent and Marketplaces
When I first launched MarketersStudio.com, it was 2005, and Inside the Actors Studio was a big deal. I had recently left eMarketer where I had interviewed 175 executives and authors for their newsletters. I thought this blog would be all about interviews. And then I started blogging, and all such plans fell apart. So much […]
Join Serial Marketers on Slack
Want to connect with fellow serial marketers? One of my summer projects, launching in July, will be the Serial Marketers group on Slack. I’ve been meeting more phenomenal people lately who are sharing great resources (including articles and technologies), hiring, organizing events, and otherwise doing work that should be shared and socialized further. Anyone in […]
The New Serially Sporadic is Out: Learning by Doing
This week’s newsletter edition gets back to a theme I’ve always loved: learning by doing. (You can read the full newsletter via the link; this is the introductory essay.) Part of that bias is due to how I was educated. I didn’t expect to wind up in business, even if I had launched entrepreneurial endeavors […]
Oculus Go and Spectacles Show How Opposites Distract
originally published in Ad Age Facebook tried to remove almost every objection to buying a virtual reality headset with the launch of Oculus Go. Its move is more intriguing given the timing of the latest release from Snap, whose app Snapchat created a mass market for augmented reality. The devices are polar opposites, but they […]
See you at May’s Blockchain for Marketers Summit?
I can’t get enough of the whole blockchain space, as I try to figure out how marketers are really using it. (No, Oscar Mayer’s Bacoin doesn’t count.) You can expect far meatier (sorry) examples at the CDX Academy’s inaugural Blockchain for Marketers Summit. It’s coming up May 11 at Columbia University in NYC. Use code DB30 for […]
Fellow Binghamton Alumni: Join This Marketing Event NYC 4/11
Are you a fellow Binghamton alumnus or alumna? Are you based in the New York area, or will you be around April 11? Do you like hearing from people not named David Berkowitz? If so, you are in for a real treat coming up. The event description is below; you can register via Binghamton’s Alumni […]
We Didn’t Steal Your Influence
I really don’t know what happened the past week or two, but I’ve written two different of song lyric parodies. First, I banged out the latest edition of the Serially Sporadic newsletter. I was going to write a bit about changes with influencer marketing, and then the idea for the headline “The End of the […]
How CryptoKitties Killed Grumpy Cat at SXSW
“New Kids on the Blockchain.” “Bad Crypto Meetup.” “Initial Taco Offering.” These are real names of events about blockchain scheduled for South by Southwest 2018. But panels talk a big game without necessarily giving a tangible demonstration of what such technologies can do. In the past though, SXSW has been more about showing than telling. […]
See You at SXSW 2018? Plus, Join a Preview in NYC
Yes, I will be back at SXSW, even after writing last year’s poetic masterpiece, “This Will Be My Last SXSW.” But first, there’s more… I’ll be speaking at the BrainStation event right before to give a preview, joining Jeremy Simon of Konrad Group (the company behind BrainStation). It should be a fun event, and if […]