Are you a fellow Binghamton alumnus or alumna? Are you based in the New York area, or will you be around April 11? Do you like hearing from people not named David Berkowitz? If so, you are in for a real treat coming up. The event description is below; you can register via Binghamton’s Alumni […]
We Didn’t Steal Your Influence
I really don’t know what happened the past week or two, but I’ve written two different of song lyric parodies. First, I banged out the latest edition of the Serially Sporadic newsletter. I was going to write a bit about changes with influencer marketing, and then the idea for the headline “The End of the […]
How CryptoKitties Killed Grumpy Cat at SXSW
“New Kids on the Blockchain.” “Bad Crypto Meetup.” “Initial Taco Offering.” These are real names of events about blockchain scheduled for South by Southwest 2018. But panels talk a big game without necessarily giving a tangible demonstration of what such technologies can do. In the past though, SXSW has been more about showing than telling. […]
See You at SXSW 2018? Plus, Join a Preview in NYC
Yes, I will be back at SXSW, even after writing last year’s poetic masterpiece, “This Will Be My Last SXSW.” But first, there’s more… I’ll be speaking at the BrainStation event right before to give a preview, joining Jeremy Simon of Konrad Group (the company behind BrainStation). It should be a fun event, and if […]
Why Samsung, not Google, should be the CES Hero
Originally published in Ad Age Marketers around the world following the Consumer Electronics Show (CES) this year might have been wondering whether to double down in their dealings with Google or Amazon. Yet any product manufacturer that is focused on its long-term relevance needs to be praying Samsung’s approach is the one that wins out […]
In DC, LA, MIA, NYC, or SF? Check out these ScreenUps
One of the reasons I was excited about Storyhunter (where I’m now running marketing) is that the company takes the word “community” literally. They use their ScreenUp event series, for example, to bring a lot of great creative professionals together with publishers and brands. At the events, brands and filmmakers show off some clips of […]
The Honest Marketer’s Guide to CES
In my first column for Ad Age since joining Storyhunter, I wrote a post previewing what seemed to be the hot trends at CES. Of course, these CES prom kings and queens were named the ‘winners’ before the show even started. The more polished, better edited version is in Ad Age; you can read it […]
The Best of 50+ Books I Read in 2017
Catching up a bit, I recently shared a post on Medium about all the books I’ve read over the past year, and which stood out to me. The full roundup is included below, but if you care to read it on Medium, add a clap or two, and follow me that way, it’s always appreciated. […]
Proud to be a Storyhunter
I shared this over at Facebook and LinkedIn but wanted to spread the good news for my friends here too: Today, I’m excited (and humbled) to share that I am joining Storyhunter as their first-ever head of marketing. TL;DR: Thanks Storyhunter crew, check out our site, and let’s catch up if you find it relevant. Long version: […]
Bracing for the Age of Creative Disaffection
This column originally ran in Ad Age. I shortened it considerably before submitting it, and they are much better editors than me, so you can find the polished version there. My rougher, more meandering version is below. A chief creative officer who I met with several years ago lamented about how much work was farmed […]