I have been published in Advertising Age, Adweek, Mashable, iMedia Connection, The Economist, MediaPost, DM News, VentureBeat, eMarketer, The Indian Economist, and other publications.

Here’s a review of some recent bylines I’ve written, even if the bylines go much further back than what’s listed here.

April 9, 2024
Medhealth Outlook
The Untapped Potential of AI in Telecare: Transforming Remote Patient Monitoring By David Berkowitz, Founder, AI Marketers Guild
The transformative power of artificial intelligence (AI) has been witnessed across industries, and healthcare is no exception. One area where AI holds immense promise, yet remains largely untapped, is in the realm of telecare and remote patient monitoring. As the demand for virtual care solutions continues to grow, it is crucial to explore how AI can revolutionize this domain and improve patient outcomes.
Read More…

February 15, 2022
Super Bowl Ads Win a Safety
David Berkowitz is the SVP of Corporate Marketing & Communications at Mediaocean, the mission-critical platform for omnichannel advertising. Prior roles include leading marketing and strategy for video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. He founded and runs the 3,000-member Serial Marketers community.

November 17, 2021
The Continuum
David Berkowitz: Which Comes First, Brand or Demand?
The Founder of Serial Marketers and Former Cmo of Mry Unpacks How Successful Brands Drive Demand by Capitalizing on Existing Needs and Creating Their Own Categories.

October 8, 2021
Actions for Diversifying Corporate Boardrooms (VIDEO)
Advancing Diversity Hall of Honors

September 29, 2021
3% Movement’s Kat Gordon and VMLY&R’s Walter Geer: The Path from Vulnerability to Belonging
Advancing Diversity Hall of Honors

March 23, 2021
Jack Myers and Anna Bager Discuss Out-of-Home Growth Opportunities
OAAA’s President & CEO Anna Bager discusses developing OOH’s capabilities

August 17, 2020
Pandora Optimizes Audio Advertising for SMBs
An interview with Pandora’s Alan Hirschbein, Director of Small Business Sales

June 30, 2020
IPG CEO Michael Roth: How Open Architecture Transforms Business and Drives Growth
Coverage of the Jack Myers interview

June 23, 2020
Born on Human Rights Day: Unilever’s Aline Santos Was an Activist at Birth
Aline Santos, EVP Global Marketing and Chief Diversity and Inclusion Officer at Unilever, was born on the global Human Rights Day.

May 21, 2020
Michael Farmer on COVID-19: Pouring Gas on the Agency Fire
Covering Jack Myers’ interview with Michael Farmer, author of Madison Avenue Manslaughter

October 1, 2019
iProspect’s Jeremy Cornfeldt: What Brands Can Learn from the D2C Boom
A Q&A about the threats and opportunities for major brands

June 11, 2019
Hulu’s Jeremy Helfand on Pioneering Viewer-First Advertising
Who knew giving people a choice would be so popular?

January 16, 2019
Honda Drivers are Getting New Perks – in Exchange for Their Data
It might lack the scale advertisers need and the security consumers want

January 14, 2019
CES Deemed 2019 ‘The Year of Voice,’ Meaning We’re Still Years Away from That Reality
Remember the Year of Mobile?

October 31, 2018
Marketing Magnified (CMO Council)
All Hail the Brand Dinosaurs
Why it’s better to be a dinosaur than a unicorn

October 12, 2018
Navigating the Intersection of Technology and Human Experience with Starcom Worldwide’s Bohb Blair
An exclusive interview

September 24, 2018
Nielsen’s Ronjan Sikdar on Maximizing Data with Rhiza
An exclusive interview

July 27, 2018
How Marketing for a Startup Versus an Agency Overlaps and Differs
The grass is always greener

May 8, 2018
Ad Age
Oculus Go and Spectacles Show How Opposites Distract
Comparing the opposing visions of Facebook and Snapchat

March 26, 2018
Social Media Week (also Medium)
We Didn’t Steal Your Data
Using Billy Joel lyrics to understand how hard it is to quit Facebook

March 26, 2018
7 Lessons from our Logo Redesign
Advice for anyone going through such a process, based on what I learned at Storyhunter

March 14, 2018
Ad Age
You Can’t Stop Instagram Bots By Looking. Brands Have to Stop Buying Them
The New York Times is highlighting a problem with influencer marketing; here’s how to cut off the problem at its source

March 9, 2018
Ad Age
How CryptoKitties Killed Grumpy Cat at SXSW
A 10-year retrospective of South by Southwest

January 16, 2018
Ad Age
Why Samsung, Not Google, Should be the CES Hero
Samsung is one challenging a new duopoly

January 5, 2018
Ad Age
The Honest Marketer’s Guide to CES
Deconstructing the trends before the show even starts

November 28, 2017
Ad Age
Bracing for the Age of Creative Disaffection
Why AI could kill the will of creatives

November 13, 2017
Sounds of Progress: The Future of Social Listening
Of course, I found a way to mention blockchain here

October 31, 2017
Ad Age
27 Ways Marketers Can Use Blockchain
Payments and identity verification are just the beginning

October 30, 2017
How Intel Harnesses Social Listening During a Crisis
Learn from the crisis management master Rick Reed

October 5, 2017
Why Social Listening Isn’t Just for Marketers Anymore
Use cases include sales and security

Septmeber 14, 2017
Sysomos blog
Social Media: Beyond Brand Monitoring
What else can marketers do with listening?

August 28, 2017
Advertising Age
A Prize Fight over What Media Wants
Not all media wants to be freed. What else does it want?

June 6, 2017
Advertising Age
When Will Facebook Find Its Voice?
Could Facebook follow Apple, Microsoft, Amazon, and Google in releasing a voice-activated speaker?

June 2, 2017
The 3 Most Critical Criteria When Judging Startups
It’s not just about who gives the best pitch

April 20, 2017
Advertising Age
When Platforms Can Recognize Brands Inside Images and Videos
A take on what Facebook’s F8 means for analytics

April 19, 2017
Convince & Convert
5 New Ways to Think about Visual Search
A framework for the future of image recognition analytics

April 2, 2017
5 Reasons Brands Could Be the Next Victims of Fake News
The epidemic is not just harming publishers and politicians

March 27, 2017
Why I Don’t Respond to Random LinkedIn Requests
Quality over Quantity

March 14, 2017
Advertising Age
At SXSW, It’s All Topo Chico
Covering of the annual festival, inspired by a brand of sparkling mineral water

March 6, 2017
Sysomos Blog
Here Come the Cultural Creators
Margaret Czeisler shares her research on Generation Z

March 6, 2017
This Will be My Last SXSW
An ode – really – to the festival

February 9, 2017
Sysomos Blog
Ten Speakers, Tons of Questions, One Summit
What I want to ask speakers joining the Sysomos Summit in Raleigh

January 30, 2017
The Banality of Refugees
A child of refugees shows what’s so boring about them

January 19, 2017
Advertising Age
Gadgets Need Active, Not Passive, Voice Activation
With active voice, gadgets will proactively make recommendations. Do we want that?

January 10, 2017
Sysomos Blog
What Social Transformation Means for 2017
A few takeaways from CES

January 5, 2017
Advertising Age
Grading 5 Years of My Advice on CES
Some holds up well years later, but a lot of it could use refining

December 19, 2016
Why 2017 Must Be the Year Marketers and Media Rebuild Trust
The biggest loss of 2016 wasn’t a celebrity; it was trust

December 7, 2016
Sysomos Blog
Why I’m Joining Sysomos: My Road Here
A view on strategy in light of a chance reconnection

December 4, 2016
The 10 Plagues of Marketing and How to Cure Them
Trust, ShinyNewObjectism, and Fraud are a few of the modern plagues

December 1, 2016
The Biggest Misconception about Starting Your Own Business
Oh yeah, you’re totally in control of your schedule!

November 30, 2016
How VR and AR Will Reshape Media
Questions to consider around AR and VR

November 18, 2016
Advertising Age
Multiple Metrics for Measuring Chatbots
Even basic metrics like reach and frequency mean something else when it comes to bots

October 24, 2016
Advertising Age
A Chinese Lens on Augmented, Virtual, and Mixed Reality
How a trip to Gui’An China sheds light on the future of AR

September 25, 2016
The Indian Economist
How Bots Will Change Humanity
What happens when we expect bots to act like people and people to act like bots?

September 20, 2016
The Secret Technologies Consultants Can’t Live Without
How Senders, Calendly, Streak and other services can be budget-friendly life savers
this also apperes on Equities.com

August 9, 2016
Ad Age
Adventures in Botsitting
How I learned to stop worrying and build a bot

July 14, 2016
Ad Age
A Marketer’s Guide to Pokemon Go
Marketers need to catch all the nuances of this game

June 21, 2016
Ad Age
Here’s a Whiff of the Future for the Internet of Things
Febreze Connect costs 10x the price of a normal air freshener

May 31, 2016
Ad Age
How to Make a Bad Impression
See how easy it is to commit fraud

April 12, 2016
Ad Age
What Marketers Need to Know about Facebook Messenger
Build your audience for free… but expect to pay to reach them

March 15, 2016
Ad Age
How Newton’s Third Law Applies to SXSW
Assessing the trends and counter-trends

February 22, 2016
Ad Age
A Constitution for Mobile World Congress
“Down with orientation exceptionalism” and other maxims for a mobile platform

January 26, 2016
Ad Age
13 Things to Know about the Alpha Generation
A look at the toddler and infant cohort; for starters, they hate the sharing economy

January 8, 2016
Ad Age
Talking More, Smiling Less at CES
The show’s never been more cutting edge, but you won’t see that on the show floor

December 28, 2015
A Year of Reckoning for Branded Content
Content marketing won’t save marketers from ad blockers in 2016

December 24, 2015
8 Ways You Should Be Using LinkedIn (But Probably Aren’t)
My first Adweek byline

December 15, 2015
Ad Age
Reality Check: 2016 Won’t Be the Year of VR
Expect a big year for experimentation, not scale

December 3, 2015
Take the Professional Networking Pledge
Let’s do LinkedIn right

December 1, 2015
Best of Branded Content Marketing
6 Steps for Stellar Storymaking
Break free from the typical Hollywood storytelling process

October 20, 2015
Ad Age
The Two Rules That Matter Most for Branded Content
Build trust, then get out of the way

October 14, 2015
Shorty Awards blog
A 4-Step Guide to Killing Your Social Media Career
Lessons from Lee Daniels, Mario Batali, and Bernie Madoff

September 21, 2015
Ad Age
How to Solve Every Crisis in the Ad Industry
A 12-step guide we sorely need

August 9, 2015
7 New Ways Brands Will Get Attention at the 2016 Olympics
How will drones, Periscope, and WeChat change Olympic markting?

June 25, 2015
Ad Age
Why Snapchat’s 3V Advertising Model is Flawed
Instead of vertical video, it’s time to get square

June 16, 2015
Ad Age
The Apple Lords Giveth
Why Apple helps brands rather than kills off competitors

May 1, 2015
Ad Age
6 Characteristics of Great Storymaking
Takeaways from Visa, Adobe, and Burger King

April 9, 2015
Ad Age
New Technologies Can Help Brands Bring Storymaking to Life
How video streaming, augmented reality and other tech fit in

March 4, 2015
Why You Should Fear Take-Your-Drone-to-Work Day
The drones are coming – here’s what you should prepare for

February 20, 2015
Ad Age
Why Brands Will Love Amazon Echo
The voice-activated smart home is coming, and Amazon has an impressive vision for it

January 30, 2015
How Brands Can Score with Millennials on Super Bowl Sunday
Mobile is the first screen, and more takeaways

January 12, 2015
Ad Age
Sneakers, Bling and Chocolate Steal CES Spotlight
5 Brands That Outshone Electronics and Tech Companies

January 9, 2015
A Second CES for Marketers Rises from the Shadows
Shadow CES is often more fruitful than Public CES

January 5, 2015
Ad Age
The Future of CES Belongs to Marketers
Expect non-electronics brands to steal the CES spotlight

December 31, 2014
Ad Age
3 Seismic Threats to Marketers Hitting in 2015
Are marketers ready for chat apps, social shifting to paid, and the sharing economy?

December 10, 2014
The Best Tech for Expecting Dads
Smartwatches, video streaming, and more help during a partner’s pregnancy

November 19, 2014
Ad Age
How to Play It Safe in Social
Okay, maybe 9 of these 10 ideas aren’t entirely serious

November 14, 2014
Why Your Next New Car Could be a Smartphone
People value mobile devices in ways similar to how they value their cars

October 8, 2014
Beware of the Buysicle
Oh no, commerce is coming to listicles!

September 17, 2014
Ad Age
The Beginning of the End of Storytelling
If there’s a dark side to storytelling, what replaces it?

August 25, 2014
Ad Age
Stop Dreaming of a Stripe Christmas for Twitter
Drooling over Twitter commerce? Few marketers will benefit.

July 25, 2014
Ad Age
Foursquare, It’s Time to Be Open about Metrics
Here’s the bare minimum of what a media company needs to do to be taken seriously

June 20, 2014
Ad Age
How Cannes Became South by the South of France
All the tech makes this event a must-attend for emerging tech buyers with big enough expense accounts

May 14, 2014
Ad Age
Why Garaoke is Marketing’s Holy Grail
A Veep character offers a vision for predictive marketing

April 21, 2014
Ad Age
Fuelband Won the Sprint, But It’s Not Going to Win the Marathon
The future of brands and wearables looks more like Tory Burch than Nike

April 9, 2014
Ad Age
Should I Get My Baby a Twitter Handle?
A glimpse at what might matter in 2026

March 21, 2014
Effie Worldwide Blog
The Hidden Effectiveness of SXSW
What is effective is invisible to the eyes

March 10, 2014
Ad Age
Let’s Be Honest: SXSW is about Innovation in Marketing, not Tech
Startups are the bait to bring marketers together

February 20, 2014
Ad Age
Five Rules for a Post-Facebook World
Parsing the acquisition of WhatsApp

January 11, 2014
Ad Age
Why CES 2014 Lacked a Big Bang (And Why That’s Okay)
It’s now a showcase for infinite adjacent possibilities

December 30, 2013
Ad Age
Why Brands Will Focus Less on Startups in 2014
The startup bubble is about to burst

November 15, 2013
Ad Age
Marketers, Welcome to the World of Disappearing Media
What if marketers treated their ads like Snapchat posts?

November 14, 2013
Ad Age
Why Snapchat Should Never Have Ads
Marketers value publicity while Snapchat users value privacy

October 4, 2013
Ad Age
The Future of Social Media: How Does a 10-Year-Old Girl Use It?
My niece can do without Facebook and Twitter, but she loves Snapchat, Vine, and the Starbucks app

August 28 2013
Economist Group’s Lean Back 2.0
How Brands Should Engage with Vine
Watching a lot of Vines is a good place to start

August 20, 2013
Ad Age
The Vine Accounts You Really Need to Follow
Vine stars are the Hollywood stars of the future

August 16, 2013
Ad Age
Marketers Need to Consume Vine Video, Not Just Make It
Vine is the new cultural incubator

July 30, 2013
Ad Age
Gesture Control Takes One Leap Forward, One Step Back
Leap Motion isn’t quite showing us the future of gesture

July 17, 2013
Ad Age
What CMOs Should Learn from Technologists
Rapid prototyping, constant beta, and other things technologists can teach marketing leaders

May 2, 2013
Ad Age
Wearable Technology Lets Us Track Consumers’ Activity as Never Before
How can advertisers learn from actuaries?

March 13, 2013
Ad Age
What Grumpy Cat Taught Me about What Really Drives SXSW
It’s the year of the meme – just like every year

March 7, 2013
Ad Age
Want to Get Value out of SXSW? Stop Looking for the Next Big Thing
Searching for the next Twitter isn’t the point of SXSW

February 27, 2013
Ad Age
Your Go-To Guide for Keeping up with Startups
Press, peers and PR pros make the cut

February 21, 2013
What Madison Avenue Can Learn from Silicon Valley
Agency people are thinking more like Alley- and Valleyers

January 24, 2013
360i’s Blog
How to Use the CES Marketer Matrix
A simple grid helps plot awesomeness and relevance

January 15, 2013
Ad Age
Scoring the 5 Trends for Marketers at CES 2013
It’s the year of connected devices

January 8, 2013
Not So Fast: An Endorsement for LinkedIn Endorsements
Mashable panned endorsements. I think they benefit both the giver and recipient, as well as LinkedIn.

January 4, 2013
Ad Age
5 Trends Marketers Need to Watch at CES
Don’t go by the biggest headlines

December 28, 2012
360i’s Blog
Ten 2012 Highlights from Bagels and Beer with Berky
This sprawling 2012 year in review is culled from 36 pages of notes

December 13, 2012
What’s the Second Screen, Anyway?
Even if TV can still be considered the first screen, how can you keep track of what’s next?

November 30, 2012
Ad Age
The Verdict for Brands in PeopleBrowsr vs. Twitter
PeopleBrowsr’s taking Twitter to court, but Twitter’s biggest crime may be false advertising

November 16, 2012
Ad Age
Google’s Fight to Kill Search by 2020
Google is in the best position to disrupt its main business model

October 12, 2012
Mobile Marketer
Mobile Planning for Social Integration
Mobile social marketing opportunities spanning TV, gaming, shopping and more

October 1, 2012
Why Mobile Social Media Marketing Hasn’t Taken Off
The three challenges of mobile social

September 26, 2012
Ad Age
Furby Ushers in Era of Attachment Marketing
My Furby is a valley girl. Could it also be the future of marketing?

September 17, 2012
360i’s Blog
17 Highlights from 360i’s 2012 Marketing Summit
“The best storytelling often starts with listening” and more

September 5, 2012
Ad Age
Why Twitter Makes Us Care Even When Minor Celebrities Die
The michaelclarkeduncanization of social media

August 28, 2012
What I’ve Learned, 400 Editions Later
An 8-year run at MediaPost comes to an end

August 21, 2012
10 Ways Facebook Has Changed Since 2004
Caring about mobile is just one significant difference

August 14, 2012
Six Chickenpants of Separation
A chicken doll can inspire us all

July 31, 2012
Ten Comebacks I’d Like to See
Starring Facebook, Yahoo, Foursquare, Groupon, and more

July 30, 2012
Ad Age
Time to Kill the Agency ‘Lunch and Learn’
The ‘Lunch and Pitch’ neither serves vendors nor agencies

July 24, 2012
Is This the Murderer’s Motive?
A Colorado massacre makes me wonder if the killer was hoping to spread his name through social media

July 17, 2012
Getting Lost in Social Discovery
Traveler’s Quest hints at a new way gameplay can change your view of your surroundings

July 10, 2012
Is Experimentation Innovation?
The two terms are used interchangeably but shouldn’t be

July 3, 2012
The Interest Graph vs the Knowledge Graph
Twitter and Google have very different approaches

June 26, 2012
Ad Age
Why Startups Don’t Like Working with Agencies
6 ways agencies can provide value to startups

June 26, 2012
Flying Too Close to the Sun
It’s dangerous to compete with the establishment’s core features

June 20, 2012
10 Things Facebook Can Do with Face.com
Facial recognition could be a huge asset for the social network

June 12, 2012
How iOS is WeOS
Apple’s iOS 6 is social at its core

June 5, 2012
1.6 Degrees of Separation
Scouting tech in the densely networked Holy Land

May 29, 2012
Is Social Advertising Broken?
What Facebook’s stock price means or doesn’t mean for marketers

May 22, 2012
Ad Age
How Brands Should Evaluate Startups
The four most important criteria

May 22, 2012
Ten Principles of Big Data
We are all data

May 15, 2012
Death to Internet Week
It’s all Mobile Week now

May 8, 2012
Is Reality Broken?
Games aren’t better than reality

May 1, 2012
A Glass Half Mindful, Half Social
Project Glass is a new way to see the world

April 24, 2012
Ten Social Lessons from The Hunger Games
May the odds be ever in your favor

April 17, 2012
Entering the Era of Social Ennui
Some people are reaching their limits of social sharing

April 10, 2012
Facebook Acquires Itself
Instagram is part of Facebook’s DNA, and now part of Facebook

April 3, 2012
The Good Book of Temptations
When banning Facebook in school doesn’t pass muster

March 27, 2012
Attack of the Pinterest Clones
Please, stop making yuor site look like Pinterest

March 20, 2012
The Curse of Meh
So many apps are so mediocre

March 14, 2012
Ad Age
What if the Real Winner at SXSW was… AmEx?
A 162 year old brand was the hottest startup at the interactive festival

March 13, 2012
What SXSW Attendees Need the Most
Do you have the presence to read the whole column?

March 9, 2012
Ad Age
Why There Won’t Be Another Twitter at SXSW
2007 was about ideals, but 2012 is about deals

March 1, 2012
Ad Age
10 Things to Know about Location Right Now
Do check-ins still matter? Where do payments fit in?

February 21, 2012
Your Brand is Batman
Get the story straight, then figure out the rest

February 14, 2012
52 Ways Social Media Week is Every Week
Facebook soon having a billion users is a good start

February 14, 2012
Hashtag Marketing: 9 Ways to Avert Disaster
Marketers can avoid headaches that distracted McDonald’s, Research in Motion, and others

February 7, 2012
The Social Bowl That Wasn’t
Social media didn’t make much of an impact after all

January 31, 2012
Ten Super Bowl Social Marketing Strategies
Step one: think like your target customers

January 24, 2012
Instant RFP in Jeopardy
The RFP presentations led to more questions than answers

January 17, 2012
The Chosen Media
The standards are higher

January 17, 2012
360i’s Blog
What Mattered for Marketers at CES 2012
Connected TVs and Samsung’s AdHub were some of the most important technologies

January 12, 2012
Presenting CES: Consumer Electronics Socialization
This is the era where devices talk to each other

January 3, 2012
So-Called Predictions for a Social 2012
A look at the future of gamification, health, and influence

December 27, 2011
A Social 2011 in Review
Startups, shopping, events and more

December 20, 2011
The 2011 Berky Award Winners
Some awards go to companies other than Pinterest

December 13, 2011
16 Resolutions for Vendors
Here’s how vendors can better support agencies and marketers

December 6, 2011
How YouTube Became a Social Network
It’s not just a publishing platform; it’s a community

November 29, 2011
The One-Percenters of Recommendations
Some people get all the perks

November 22, 2011
Who I’m Thankful For
Clients, VCs and the media make the list

November 15, 2011
Ten Mobile Social Trends for 2011
The two are coming together quickly

November 8, 2011
Why You Won’t Like Google+ Pages
It’s not yet a marketer’s dream

November 7, 2011
Ad Age
Why Pages on Google+ Isn’t Another Facebook
The impact on search and display advertising makes G+ a different beast

November 1, 2011
Checking in on the Checkin Class of 2010
A retrospective on where checkins went

October 25, 2011
The 4 Best Questions from Social Week
Does social media need a better name?

October 18, 2011
The S in 4S Stands for Social
Is the iPhone 4S the most social phone?

October 12, 2011
Facebook’s Little M KOs Three Ws
Why mobile is the present and future of Facebook

October 4, 2011
Ad Age
Why Apple’s iPhone 4S is a Big Deal for Marketers
6 reasons why marketers shouldn’t be underwhelmed

October 4, 2011
Your Google+ Strategy Calculator

September 27, 2011
Marketers, Facebook is not about You

September 26, 2011
Ad Age
Facebook to Marketers: Time to Make Your Apps More Social
This could be a major milestone for mobile social media

September 20, 2011
Netflix in Netflux Flunks Recommendations

August 30, 2011
Why They Stopped Using Foursquare

August 23, 2011
The 7 Types of Mobile Social Commerce

August 16, 2011
The Boy Who Cried Privacy Breach

August 9, 2011
Why Pinning is Winning

August 2, 2011
Sonar’s Search for Your Second Degree

July 26, 2011
The Infinite Moment of Truth

July 19, 2011
Keep It Strategic, Stupid

July 14, 2011
Why Google+ Doesn’t Matter

July 7, 2011
Why Google+ Matters

June 30, 2011
Your Google+ FAQ

June 21, 2011
20 New Confessions of a Foursquare Super Mayor

June 14, 2011
101 Types of Mobile Social Alerts

June 7, 2011
Don’t Be a Weiner

June 1, 2011
The 7 Social Stages of NFC

May 24, 2011
The Wrong Route to Social Commerce

May 17, 2011
The Social Life of Books

May 10, 2011
I Am Not a Social Publisher

May 3, 2011
How Did You Hear about Osama’s Death?

April 26, 2011
Watch Bo.lt Strike but Prepare to Run

April 19, 2011
Meet Your New Boss, The Digital Native

April 15, 2011
There is One Thing Missing from Google’s +1
Hint: It starts with F and ends with acebook

April 12, 2011
5 More Social Trends to Excite You

April 5, 2011
5 Social Trends to Get Excited about Today

March 29, 2011
The Shorty Awards and the Social Iceberg

March 22, 2011
Shattering the SXSW Petri Dish

March 16, 2011
SXSW’s Tower of Babel

March 14, 2011
Ad Age
Live from SXSW, the Death of the Social Check-In
People won’t check in just to find friends anymore – incentives are a must

March 10, 2011
Ad Age
Three Ways Facebook’s Redesign Should Be Changing Your Marketing Strategy
Here’s what happens when brand pages can communicate with each other

March 8, 2011
A Mzungu’s Guide to Social Africa

February 8, 2011
Why Social Media Week Should be Every Week

February 1, 2011
The Clay Matthews Social Media Combine

January 31, 2011
Mobile Marketing is Exploding, So Get a Strategy
A guide to getting that strategy

January 26, 2011
Facebook Should Offer Sponsored Stories on an Opt-In Basis (Op-Ed)
Why Facebook’s lack of empathy could hurt advertisers

January 25, 2011
Ten Social Local Technologies for Marketers
Social networks, check-ins, and recommendations make the list

January 18, 2011
Make Way for the One True Fan
Bitter rivalries ensue as check-ins to websites abound

January 11, 2011
The Social Side of CES 2011
There was more to the Consumer Electronics Show than tablets and 3DTVs

January 7, 2011
Ad Age
Why You Don’t Need a Tablet Marketing Agency
If tablets are so hot, shouldn’t there be tablet marketing agencies and the Tablet Marketing Association by now?

January 4, 2011
All in the Social Family
A clan’s social media story

December 28, 2010
A Mobile, Eventful, App-Filled Year in Review
Mobile social media had a breakthrough 2010

December 21, 2010
Nine Days of Social Silence
A trip to South America was mercifully anti-social

November 30, 2010
Fantastic, Made of Plastic, Videocastic
Is Barbie Video Girl the future of user-generated content?

November 23, 2010
Foursquare Bets Beyond the BCC Set
There’s more to check-ins than bacon, chocolate, and cupcakes (Foursquare hopes)

November 16, 2010
Five Reminders for Social Media Marketers
There’s even a printable version you can tack on your wall

November 10, 2010
Ad Age
A Moment in the Sun Will Evaporate RockMelt
Really, after this launched no one ever heard about it again. Nailed it.

November 9, 2010
How Xbox Puts Connecting into Kinect
Microsoft thought about just about everything with social gaming here

November 2, 2010
Ad Age
Why Facebook Gobbled Up File Sharing Startup Drop.io
Expect new battles for the cloud

November 2, 2010
Are Mobile and Social Media Best Practices the Same?
The two have a lot in common

October 26, 2010
Attack of the 50-Foot Faces
Is getting your face on a billboard a new trend?

October 19, 2010
Scenes from a Social Media Face-Off
Answering ten key questions about social media

October 12, 2010
Facebook Groups to Bridge BBS and BBM
Here’s what happens when Facebook Groups goes mobile

October 5, 2010
Talk to Strangers – And Listen
The four stages of recommendations

September 28, 2010
CheckPoints Makes an End-Run around Location
When the product is being scanned, the location doesn’t always matter

September 21, 2010
8 Tips for a Killer Mobile Search Campaign
From grouping campaigns to preparing for Instant Search

September 21, 2010
We Don’t Need No Stinkin’ Facebook Phone
Facebook has enough mobile programs going on that it doesn’t need to develop a phone

September 14, 2010
Advertising Age
Your Mobile Plan in Four Easy Steps
How to develop a mobile marketing program

September 14, 2010
Ten Reasons to Love Mobile Social Media
It’s still early, it’s mainstream, and that’s just the start

September 7, 2010
A Reason to Care about Social Media
A hospitalized relative unearths the real power of what we’re doing

August 31, 2010
Kneel Before the King of Disinfectant
How game mechanics transform barcode scanning

August 24, 2010
Foursquare, I Can’t Quit You
Facebook Places can’t replace Foursquare just yet

August 17, 2010
Tune In, Check In, Tune Out
Too many TV check-in apps, too little interest

August 10, 2010
Why WOM Trumps Q&A Ahora
How recommendations best question and answer sites, for now

July 14, 2010
21 Lessons from 100+ Events
Some highlights relating to social media from speaking at more than 100 events

July 6, 2010
Wake Up When Google Bores You
Google’s at its best when it’s attracting the least buzz

June 29, 2010
Beyond Mobile Social’s F-Words
What’s there besides Foursquare and Facebook?

June 22, 2010
How Facebook Gets to 7 Billion
Facebook could reach billions of people through mobile media and devices

June 15, 2010
Arming My Mafia at 7-Eleven
Social game Mafia Wars enters the real world thanks to a convenience store partnership

June 8, 2010
Confessions of a Super Mayor
Here’s what happens when you get obsessed with Foursquare

June 3, 2010
Connecting Roots and Branches
Social media can play a profound role in bettering geneaology research

May 25, 2010
All Mobile is Social
The most social of devices is transforming media

May 19, 2010
360i’s Digital Connections
With SCVNGR, All the World’s a Game
Reviewing the latest location-based craze

May 18, 2010
Making Privacy Personal
A review of how various parties are raising awareness of Facebook privacy concerns

May 11, 2010
The Motivation Bubble
How we’re motivating consumers to death

May 4, 2010
When Barcodes Become Social Networks
How Stickybits turns any product into a social experience

April 27, 2010
Opening the Facebook Open Graph Mailbag
Reviewing issues with openness, privacy, Google,and more

April 20, 2010
Six Steps for an Epic Promoted Tweet Fail
Here’s how to bomb with Twitter’s new ad platform (or, read another way, here’s how to make it work)

April 13, 2010
What the iPad Means for Social Media
The iPad isn’t inherently best for social media, but new applications highlight social gaming’s potential

April 9, 2010
Ad Age
Agencies Will Be Tempted by iPad’s Sizzle, not Strategy
A skeptical look at the first wave of iPad and iAd marketing

March 30, 2010
The Ten Plagues of Social Media
Instead of blood and frogs, you get issues with transparency and oversharing

March 26, 2010
Deconstructing Foodspotting
Breaking down what may be one of the most perfect mobile apps ever created

March 16, 2010
The Social Technologies Powering SXSW 2010
A scorecard for Foursquare, Gowalla, Plancast, QR codes and other tech at South by Southwest

March 9, 2010
Fans Grow on Farms
Examining what value Microsoft’s Bing might have gotten out of a Farmville sponsorship

March 2, 2010
The Social Agency of the Future
An interview with 360i CEO Bryan Wiener

February 23, 2010
Marketers Sit on Facebook’s Mobile Sidelines
With over 100 million mobile users, Facebook Mobile presents a major opportunity – when it opens itself to marketing

February 22, 2010
Ad Age
Digital Marketing Guide: Social Media
A Frequently Asked Questions around social media

February 16, 2010
Offerpal Befriends Direct and Brand Marketers
An interview with Offerpal CEO George Garrick

February 10, 2010
Ad Age
Learning, and Trying to Love, Google Buzz
Dr. Jekyll and Mr. Hyde debates the new technology’s merits

February 9, 2010
The Antisocial Bowl
Where was social media during the Super Bowl?

February 2, 2010
A Frank Conversation about Social Media Measurement
A recap of OMMA Social’s measurement panel

January 26, 2010
Checking In, Checking Out
Reviewing eight mobile social check-in services

January 12, 2010
The Social Side of CES
How social media made an impact at the Consumer Electronics Show

January 5, 2010
In Search of Your Booker Moment
A Newark, NJ mayor comes up with the perfect social marketing stunt

December 29, 2009
An Insider’s Social Recap of 2009
A highlight reel (hey, it’s the holiday week, I can get away with it)

December 22, 2009
Ten Ways Social Media Changed Our Thinking in 2009
From death to democracy, we see the world differently thanks to social media

December 15, 2009
Cat-Painting a Mobile Social Network

What a $0.99 app tells you about the future of mobile media

December 8, 2009
Kosher Ham’s Jewdar Tell-All
Learn the targeting secrets of a Facebook t-shirt marketer

December 1, 2009
Retweetable Ads: The Dream That Never Dies
Just because you can share ads, should you?

November 24, 2009
Six Questions for 100 Metrics
A journalistic follow-up to the 100 ways

November 17, 2009
100 Ways to Measure Social Media
My most tweeted column of all time

November 12, 2009
Spitting & Twitting
Wine tasting with oaky hints of social media

November 3, 2009
Make a Twitter List and Check it Twice
What marketers should know about Twitter Lists

November 2, 2009
DM News
From one search query, there are 10 ways to get an answer
A sign of how search is diverging

November 2, 2009
Ad Age
Facebook’s Big Changes: Action Items for Marketers
What marketers can expect from Facebook’s latest platform update

October 29, 2009
360i’s Digital Connections
Twitter List Rollout Spreads, Fueling Web’s Newest Popularity Contest
How many lists are you on? Ugh

October 6, 2009
The Owl and the Hare, and Other Stories

Three Arabian-inspired fables with lessons for social media practitioners

September 29, 2009
We Have Sinned
An A to Z confessional for social media marketers

September 22, 2009
When Mobile Apps Go Social
The huge future for mobile apps that include social components

September 15, 2009
How the Mobile Socialites Network
Exclusive mobile social networking research

September 11, 2009
Ad Age
Facebook Lite is a Black Hole for Brands
Designed for dial-up users, Lite keeps brands in the dark

September 8, 2009
Social Brands in the City of Angels
What to Virgin America, Sprinkles Cupcakes, and the Millennium Biltmore have in common? They’re all using social media to grow their business.

September 1, 2009
When Augmented Reality Goes Social
The buzzword of the year has real implications for marketers

August 25, 2009
What a Camp Counselor Can Teach You about Social Media
Getting eye to eye with campers offers some lessons for working with clients

August 18, 2009
Killing the Killer Conspiracies
No, not everything new is destined to kill the old

August 11, 2009
The Social Graph Ad Targeting Buyer’s Guide
This could be the near future of ad targeting, so here are the questions to ask

August 4, 2009
CPSA: The New Pricing Model for Social Media?
Coining the term “cost per social action,” it could be a way to sell social.

 August 3, 2009
Advertising Age
Facebook to App Ads: Be on Your Best Behavior
Facebook’s update to application ads limits behavioral targeting but is generally a plus for the industry

July 28, 2009
The J-Files: Jewdar Theories
Everyone has an opinion on Facebook’s ad targeting. Most are pretty far out there.

July 21, 2009
Oy! Facebook’s Jewdar Returns
Facebook’s Jewish ad targeting rears its yarmulke-clad head again

July 14, 2009
The Truck Stops Here
Food trucks herald the future of social media

July 13, 2009
Google CPG Blog
The Four Questions for Success in Consumer CPG Marketing
With each question, there’s an example of a brand doing it right

July 7, 2009
The Fastest Way to Lose Money
The Western Union scam on Facebook has legs

June 30, 2009
Six Ways to Improve Conferences
Organizers can do a better job at providing valuable experiences

June 23, 2009
A Playbook for Planning Ahead
A look inside and behind the scenes with 360i’s Social Marketing Playbook

June 16, 2009
Fresh Eyes on Social Media
An optometrist has great foresight on using social media

June 10, 2009
Advertising Age
The Facebook Brand Grab Begins Saturday
How marketers can get their vanity Page URLs

June 9, 2009
10 Ways to Decide if Your Business Should Tweet
A guide for Twitter newbies

June 9, 2009
Advertising Age
Xerox Diagnoses a Syndrome That It Can’t Cure
So much for helping with Information Overload Syndrome

June 2, 2009
Wave Riding over Bing
Google Wave deservedly steals thunder from Microsoft Bing

June 1, 2009
Advertising Age
Microsoft’s Bing is a Search Portal, not a Decision Engine
Bing wants you to stick around

May 26, 2009
10 Steps for Mastering Your Social Domain
Domain squatting is in again with social media

May 19, 2009
The One Word You Can’t Say
Hint: it begins with a C, ends with an N and has an AMPAIG in the middle

May 12, 2009
When Your Mother-in-Law Visits Twitter
Why is @barbadel so obsessed?

May 5, 2009
Self-Help with Self-Service Ads
How Facebook self-service ads really work

April 28, 2009
What Search and Social Media Have in Common
Is social media the new search? Not so fast…

April 21, 2009
Search 224, Social Media 0
A recap of 224 Search Insider columns dating to June 2004

April 14, 2009
Searchers Don’t Pay Retail
A review of coupon search engines

April 13, 2009
Advertising Age
Revisiting Emanuel Rosen’s Anatomy of Buzz
Interview with the author of The Anatomy of Buzz Revisted

April 7, 2009
Why Google Needs Twitter Search
A discussion of live search and why it will matter for Google going forward

March 31, 2009
Searching for Number One
Charmin wins the most squares in this roundup of bathroom search engines


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