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AI, What Is It Good For?

Absolutely something Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- AI, What Is It Good For? By David Berkowitz “What’s the methodology for how you collected responses?” a community member asked during this week’s AI Insiders call. “Uhh, I put up a Google Form and asked some people to fill […]
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  1. Artificial Intelligence
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  3. Emerging Media
  4. Google
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The Future of AI Will Be Ad-Supported

Time to welcome my future neighbors, and their moose Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!) Where is AI going next? Two words: Madison Avenue. There’s a funny thing about this avenue – which I know very well, as I actually live here. No one trusts marketers Everyone wants […]
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  1. Artificial Intelligence
  2. Google
  3. Marketing
  4. Research
  5. Search Engine Marketing
  6. Technology

Is Google the New Google Killer (Again)?

Brought to you by: IndeCollective (save $1K on their bootcamp)—————————————————- Google vs. Google (via Microsoft Copilot / Dall-E 3, ironically I was wrong. And I was right. And I was right for the wrong reasons. In November 2012, I wrote in Ad Age about how Google was disrupting itself. In one of the ballsier predictions I’ve ever written, one […]
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  4. Technology
  5. Trends

3 LinkedIn LifeHacks

How to use and find your voice where it counts Brought to you by: WorkReduce’s New Workforce Agility Report—————————————————- I’ve been spending more of my time and energy on LinkedIn lately. It’s more productive and less toxic than other platforms, and it often leads me to connect or reconnect with wonderful humans. It’s not all perfect. […]
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  1. Artificial Intelligence
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  3. Innovation
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Your AI Reading List

Brought to you by: Compete Week—————————————————- I’m writing this from Austin, where I was been speaking at the HGS Build for the Future Summit. It’s both fun and humbling to feel like such a novice in a room full of brilliant folks tackling customer experience (CX) challenges or applying their other areas of expertise. I made […]
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Imagining the Ad Week Unconference

  How could we make Advertising Week more interactive and inclusive? Brought to you by: Compete Week—————————————————- The Unconference Banner, created with DALL-E 3 Happy Advertising Week, everyone. And Happy Tech Week. And Happy Ad Tech Week.The first two did take place in New York City this week. The third is made up. Ad Tech Week […]
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  1. Artificial Intelligence
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  3. Innovation
  4. Marketing
  5. Technology

What’s Up, Docs?

Brought to you by: Beehiiv—————————————————- I was sitting in a brainstorm with a client when we started discussing best practices for creating a certain kind of campaign. We knew we’d have to document them. I considered this a good occasion to multitask, firing up Google Docs and testing out a new Google Labs feature that lets you give […]
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Threads

  Brought to you by: BuyerGenomics—————————————————- A brief thread: Threads is just enough like Twitter to be familiar, but without any of the weirdness that endeared it to its earlier users. Threads is like when a kid is gifted a sports car on their 17th birthday instead of saving up for a used sedan. The kid with […]
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Bicoastal Llamas & Strange Tales of AI

  Brought to you by: this survey!—————————————————- Three llamas walk into a bar. The bartender looks at them and says, “You guys must be here for the comedy night, huh?” The first llama says, “No, we’re here for the karaoke.” The second llama says, “No, we’re here for the trivia.” The third llama shakes his head and […]
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