The Rebirth of Advertising

La French Touch, a conference series connecting French entrepreneurs around the world, invited me to speak at their NYC event in June and gave me 20 minutes to talk about anything I wanted regarding marketing. After toying around with some ideas, the presentation ultimately became The Rebirth of Advertising. It was originally dubbed “The End […]

6 Characteristics of Great Storymaking

originally published in Ad Age – read the published version there and share away    Six Characteristics of Great Storymaking It's easy to call storytelling a cliché, but how exactly can one move beyond it when storytelling is entrenched as the epitome of what defines great marketing? In previous Ad Age columns and during the Ad Age Digital […]