Serial Marketers, the community I founded in July 2018, passed the 1,000-member milestone several days ago.
The round number feels good. Growth is validating, especially when I see that people are posting more than 500 messages weekly as posts and private messages, and the participation keeps increasing.
Here’s what matters a lot more than any number though:
The community is where people Learn, Try, and Share. That was the motto from day one, when I asked an Indonesian Fiverr designer (username: bangbend) to put that on a university crest. Experiential learning has been the foundation of everything I’ve done professionally – and personally. There’s a big cohort of people like that, and these are the members who have made this community what it is.
Members support one another. These are such good people who are constantly working with each other, sourcing recommendations, and lifting each other up. I usually find out about these kinds of connections anecdotally. For a bunch of marketers, it’s a surprisingly modest group.
It doesn’t matter if you call yourself a marketer. The biggest misconception people have about the community is that it’s only for marketers. If you want to learn about marketing and share what you know, this is the place for you. I don’t care if you’re a ballet dancer or a blacksmith. Conversely, if you’re not into learning from others and sharing what you know, you could be a lifelong marketer and a terrible fit for the group. The same goes for jerks or tireless self-promoters, but we’ve barely had any of either join us yet.
My favorite channel in the community? #selfpromo. It’s how I learn a ton about what members are up to. And it’s a safe space where people can always share what they’re doing without anyone worried about spamming the group. Beyond the intros shared in the #lounge, #selfpromo is a reliable way to get to know people better. I hope members use it even more.
It’s hard to predict the catalysts. Most of the people who carried the torch early on and made the community what it is were people I hardly knew. None of the four people who are on the advisory board are those I would have expected to contribute as much as they have: Orli LeWinter, Peggy Anne Salz, Jess Wilkeyson, and Weston Woodward. So many others have contributed in ways few realize. But all of it has an impact on others there. As the community grows, I’ll need even more such support.
What do the next 1,000 members look like? Some wonder how much bigger the group can get while still feeling like a community of people who are there for each other. I think there are thousands, even potentially tens of thousands, of people who fit this mold and who can build on the diversity of demographics and experience that’s already there. That will also mean more people who can contribute ideas, jobs, events, and opinions and add to the fabric of the community.
So, what’s ahead?
We just launched a blog to showcase the thought leadership of members of the community.
We’ll continue with the Serial Marketer Salons weekly video chats; there’s a new Meetup group just for Serial Marketers members to make it easier to receive updates on upcoming speakers.
We’re exploring a learning portal – with the working title “Serial Marketers Academy” – so members can share their training, and of course get paid for it.
We’re lining up exclusive perks for the community.
And there are quite a few other ideas on the table.
If any of what you see here is interesting, you should join. If you’re already there and excited, you should be more active. And if you want to contribute in a bigger way, I’d love to talk to you.
There’s so much we can do for each other. There are opportunities we can create for each other. We can have a professional space like this where we can be present for each other.
We are Serial Marketers, more than 1,000 strong now, and we’re just getting warmed up.
LEARN. TRY. SHARE.
NEW FROM THE SERIAL MARKETERS BLOG
-Boris Pfeffer: Work in Customer Support and Become a Better Marketer
-Zachary Rozga: Making a Rapid Switch to Virtual Summits?
-Leo Morejon: Is It a Good Idea to Date Another Social Media Professional?
And check out more community news from Serial Marketers members, powered by Vestorly. Want to add your site here? Let me know.
DEDICATED TO SERVING YOU DURING THESE TIMES
What’s it like doing business development these days? Check out this conversation I had with Julian Newman, the founder of Dedicated.ai. His whole focus is expanding sales teams for agencies and other firms, so I found his take especially relevant. You can also find an update from Dedicated.ai in the Offers section below.
WEAR A MASK: THE PSA COMPETITION
New York Governor Andrew Cuomo launched a competition, run by his daughter Mariah (volunteering, mind you), for the best PSAs promoting why we should wear masks in public. They’ll post the best five ads online, open to public voting, and the winning ad will air widely. The governor also noted that if Mariah’s boyfriend enters an ad, he will lose.
START SPREADING THE BREWS
I learned about this from Governor Cuomo’s daily email: New York is doing virtual happy hours many weekdays at 6:30pm hosted by breweries across the state.
TAKE ME DOWN TO EAT IN ALPHABET CITY
Here’s a take at a hyperlocal visualization and search tool: see what businesses are open in NYC’s East Village. Better still, you can search by category, and the only category you need to search by is “dessert.”
FLAUNT YOUR PPE
Designed by Us has a designer mask marketplace. Buy one mask, and they donate two.
PING IN THE COVID ERA
Here’s a smart, straightforward app from my friend Cyrus David: “Get a free daily email report with COVID-19 infection, hospitalization, death, and testing numbers for your state.”
MASTERMINDS OF THE UNIVERSE
Last week’s Serial Marketers Salon guest, ScaleTime’s Juliana Marulanda, is running free mastermind workshops throughout May. Check the schedule below. You’ll learn a ton from her.
There are now so many that I’ve broken them up into categories. Keep the terrific links coming.
- Bing’s COVID-19 tracker
- Covid spread tracker from Rt.live
- Financial Times: coronavirus tracker and visualizations (access for free)
- Domo’s coronavirus tracker and visualizations
- Data hubs from Google and Foursquare with location trends related to coronavirus
- Glimpse’s COVID-related trending topics
- Retail trends from Retailmenot and Rockerbox (D2C focus)
- State maps of coronavirus spread for New York and Texas
- USAFacts.org: up-to-the-minute metrics
- Within’s Retail Pulse for trends including revenue, conversion rates, and ad spend
- World Federation of Advertisers (WFA) tracks brand responses to coronavirus
DONATE & SUPPORT
- $1K Project to support families for three months
- Charity Gift Certificates that support lots of Covid-related causes
- Coffee donations for healthcare workers
- Hospitals near you need support — via Protect the Heroes
- Local business gift cards via Square
- Personal Trainer directory from Salut; support them with donations
- PPE resources from Laura Fitton
- Support Restaurants with dining bonds
- Tip bartenders handsomely (even the less handsome or pretty ones)
- CoronaHub: the job board and Slack community
- Guild’s work-from-home guide
- Family activities from Standupbly
- NUMA’s collection of business resources
- Springworks’ resources for managing remote teams
- Unemployment Guide for all 50 States via HireClub
- Upskilling During a Downturn: resources from Scott Monty and Jeremiah Owyang
TOOLS & ESCAPES
- The Association of National Advertisers (ANA) has a free portal through June 5
- Audible’s free audiobooks for kids
- CommunicationsMatch has some free offerings for agencies and freelancers
- Home scheduler by Owl Labs
- Murray’s Cheese Shop now runs virtual cheese tastings
- Remote team tools via Collaboration Superpowers
Please send over any virtual events you’re hosting or attending, and I’ll add them to the list.
All times for virtual events are EDT unless otherwise specified.
FIRST WEDNESDAY: TONIGHT!
First Wednesday is back! We have dozens of great people RSVPing for this fun NYC tradition that is now open to anyone virtually. Len Bilello might even by you a drink.
SERIAL MARKETERS SALONS
Tuesdays, 3pm EDT
We have an incredible lineup coming up:
-5/12: The Future of Fundraising with auctioneer CK Swett of Lot 1 Auctioneers
-5/19: Ask a Recruiter Anything with Kelly Herrick of Searchlight
-5/26: How Local Businesses are Adapting with Dani Hall of Yelp
SOCIAL MEDIA WEEK’S #SMWONE – STARTING THIS WEEK
One of my favorite annual events is going virtual:
#SMWONE is a month-long virtual conference series taking place May 5-28 that will deliver live content, talks, panel sessions, and workshops, together with on-demand content, product demos, attendee hangouts, and networking experiences. They pivoted both of their NY and LA conferences into a single event and adding double the programming.
Confirmed #SMWONE speakers include Kristin Patrick, CMO of PepsiCo, Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, Pam Wasserstein, President of Vox Media, Rishi Magia, Creative Strategist at Instagram, Dara Treseder, CMO of Carbon 3D, and Joe Marchese, CEO of Attention Capital.
A Delegate Pass Pass allows access to 100+ hours of sessions with 300+ speakers. Through my link, you can get 20% off:
CROWD 2.0 SUMMIT
May 7, 10am-5pm
From my friends at Crowdsourcing Week, here’s a free virtual all-day event: “The Virtual Crowd Summit, a 1-day online web conference covers actionable topics in crowdsourcing, open innovation, collaborative economy and crowdfunding that are increasingly rewriting the rules in every sector now more than ever. Whether crowdsourcing is a term that’s sparked your curiosity or a practice you use every day at work,”
COMMUNITY CHAT SUMMIT 2020
I’m excited to attend this one. You should too and take advantage of $49 earlybird tickets which cover the full two days: “The Community Chat Summit is a gathering of community builders helping each other navigate the world of community building by sharing resources, strategies, and best practices. Featuring keynote speakers, workshop sessions, 1 on 1 networking and more.”
SOCIAL MEDIA STRATEGIES SUMMIT
The previously-Chicago-only event is now virtual and coming up soon. I’ll be speaking about how to build and run a successful B2B community. Of course, I will be including examples from many others, with a bit of experience covering mistakes I’ve made that others can learn from.
Events for May and June include conversations between Jack Myers and luminaries such as Ford’s Lisa Schoder and Jim Motavalli, Madison Avenue Manslaughter author Michael Farmer, and LUMA’s Mr. Lumascape Terry Kawaja.
February 10-11, 2021
“The premier global gathering in visual tech” is run by one of my favorite firms of any sort out there, LDV Capital. They specialize in bringing some of the best people together in all sorts of ways.
I’m working on sourcing more jobs for this. In the meantime, check the resources below, and keep checking out the #jobs channel in Serial Marketers.
Various product marketing roles
Via Chris Vennard on LinkedIn: “I have 3 roles open on my team, and a few more in our overall group. All of these roles are leading Go-to-Market strategy and execution around the TikTok ad platform. For my team, I’m looking for very deep & specific experience within programmatic advertising and API, as well as some more general experience across 3rd party marketplaces and Ad Measurement on our larger team.”
Other job resources:
- Ad Ops Online: Job listings for ad operations, programmatic account management, sales operations, and more.
- Advisable: Get instant access to top marketing freelancers
- AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- CareerList: Here’s a form for companies hiring and a form for job seekers; here’s the public list with tabs for both
- CoronaHub: Jobs relating to the crisis response
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
- The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
- Hunterz: A way for connectors to get paid to introduce startups to large enterprises
- Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- One Club for Creativity: COVID-19 Jobs Board
- TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
- VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
- Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay. Plug in your salary, stay anonymous at first, and connect with companies that want to recruit you.
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.