2021 - Page 2 of 5 - Serial Marketer

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A Conventional Confessional

I opened my closet door, and I was staring inside. A moment of paralysis set in. I’ve had occasions this year and last to wear a blazer and a button-down — not many, but I’ve dusted off a few of the hanging garments. This time, though, I was picking out clothes ahead of attending […]

Written by David Berkowitz September 29, 2021October 1, 2021

Culture
Newsletter
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Travel

Journey > Destination

“Are we there yet?” Traveling through the South with my seven-year-old daughter this summer, she didn’t ask the question that often. Sure, she’s a patient kid, but she’s also quick to appreciate how much our adventures were about the journey and not the destination. I wrote about some of the destination highlights last week, but as […]

Written by David Berkowitz September 23, 2021October 1, 2021

Blogging
Community
Culture
Personal
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Travel

We’re Bouncing into Graceland

“The Mississippi Delta was shining like a National guitar.“ Before Labor Day, I spent the better part of a week traveling down South with my seven-year-old daughter. We masked up, flew into Memphis, and drove through Arkansas after a quick Mississippi detour. While I was slow to respond to emails during that stretch, and I […]

Written by David Berkowitz September 15, 2021September 15, 2021

Blogging
Food and Drink
Health and Science
Newsletter

To a Fruitful Year

Happy New Year, or Happy Back-to-Schoolyear, or Happy Unofficial Start of Fall or Spring (depending on your hemisphere). Millions of people around the world this year are celebrating the start of a new year this week. It also comes after hundreds of millions of Americans acknowledge an unofficial end of summer, and this coincides […]

Written by David Berkowitz September 9, 2021September 9, 2021

Advertising
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Tools and Tips

Your Best Marketing Advice

What’s your best marketing advice? That’s what I asked you in a previous edition of Serial Marketer Weekly, and dozens of you took the time to respond. It doesn’t hurt that there was an added incentive, with a $CMO reward that delivered the first such bounty of its kind. Follow that page to learn about new bounties. […]

Written by David Berkowitz August 27, 2021August 27, 2021

Blogging
Culture
Personal
Public Relations
Social Action

What Marketers Can Learn from Afghanistan

This week, I’d like to address a serious subject. It might not be one you’d expect to see covered here, but it’s important to review nonetheless. Given the United States of America’s ignominious defeat in Afghanistan, following two decades of foreign policy fiascos, we have to think about the consequences. I don’t mean consequences […]

Written by David Berkowitz August 18, 2021August 18, 2021

Uncategorized

A Penny for Your Advice

What’s the best marketing advice you ever received? Hold that thought for a second, as I have a fun new way for you to share it below. You’ll even potentially receive two kinds of rewards for doing so. (If you can’t wait, see how it works here.) Before we get to that though, here’s one of my favorite pieces […]

Written by David Berkowitz August 11, 2021August 11, 2021

Blogging
Newsletter
Personal
Professional
Social Action
Tools and Tips

Get Out of Here

Are you feeling out of it at all? These days, I’m often thinking about what we are out of. Out of Office Remember when Out of Office was one of those phrases that sparked joy? What ritual of corporate life short of a promotion felt better than penning an Out of Office reply? But […]

Written by David Berkowitz August 4, 2021August 4, 2021

Advertising
Campaigns
Innovation
Marketing
Media
Research
Shopping and Retail
Trends

Brand and Deliver

There’s something about a new brand that is energizing in a way that seems hard to explain, especially when you have something to do with it. I’ve worked on a few branding projects, but until this spring and summer, I never spent so much time working on a new brand for myself. Fortunately, I […]

Written by David Berkowitz July 28, 2021July 28, 2021

Arts and Entertainment
Books
Culture
Personal
Social Action

On Personality Assessments… and Loki

Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments. Or maybe you should. Do you ever find that instead of bringing who you are into a role, a role can shape you? That’s something I’ve been thinking about ever since my friend Eric Sullivan at […]

Written by David Berkowitz July 21, 2021July 21, 2021

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Year: 2021

A Conventional Confessional

Your Best Marketing Advice

A Penny for Your Advice

Brand and Deliver

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