360i Uses Google to Predict American Idol's Winner

If you haven't checked out 360i&39;s blog Digital Connections, now&39;s a pretty good time to start. I&39;ll dispel two possible myths before you do:

1. I&39;m not the 360i blogger. I&39;m one of them. You can read bios of the ten contributors and see for yourself.
2. It&39;s not all about 360i. There are a lot of industry perspectives shared there that have nothing to do with 360i, even if all of the insight draws from the agency&39;s experience.

Alright, now that all of that&39;s cleared up, you should check out 360i&39;s American Idol&39;s predictions and historical review based on Google data. There&39;s a very detailed piece in Mashable showing how Google data has played out for Idol over the past few years, and the charts are embedded via SlideShare below.