fbpx
  1. Social Media

A Benchmark for Community Success, via the Knotties

There are a lot of ways to define if you have a successful online community. Here’s a personal favorite (discovered by Cara): you have to post a guide to frequently used acronyms by your members, as a guide to newbies. A case in point: TheKnot.com, which has an inner circle of message board posters known as "the Knotties." They’re so steeped in their own code language, TheKnot.com publishes a Frequently Asked Questions guide to their lingo. A few examples:

  • BC, BCPBirth Control, Birth Control Pills
  • FBIL: Future Brother-In-Law
  • JP: Justice of the Peace
  • P&E: Planning and Etiquette Board
  • STDs: Save-The-Date Cards

It’s so involved, some acronyms have double-meanings, such as BM standing for Best Man and Bridesmaid (I won’t even mention the gastrointestinal reference).

Comments to: A Benchmark for Community Success, via the Knotties

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.