1. Innovation

A Sip of Ben & Jerry's

Ben & Jerry’s took over a historic bank (and now theater) in Union Square for two weeks to promote its new milkshake flavors, with tasting stations and some nooks to sit and enjoy them. (Click the photos for a closer look.)

At first I thought the bank-theater was now a Ben & Jerry’s – no such luck. It would have been an odd venue for retail, but it was perfect for a grand debut.

As for the milkshakes, which come in 8oz bottles and which I gather will be in grocery stores soon, they’re 330 calories, and generally hit the spot. The Chocolate Fudge Brownie and Chunky Monkey (now in smooth form) were a treat, though the Cherry Garcia was medicinal. As the song lyrics go, two out of three ain’t bad.

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