BYLINES
I have been published in Advertising Age, Adweek, Mashable, iMedia Connection, The Economist, MediaPost, DM News, VentureBeat, eMarketer, The Indian Economist, and other publications.
Here’s a review of some recent bylines I’ve written, even if the bylines go much further back than what’s listed here.
Recent
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
Recent
April 9, 2024
Medhealth Outlook
The Untapped Potential of AI in Telecare: Transforming Remote Patient Monitoring By David Berkowitz, Founder, AI Marketers Guild
The transformative power of artificial intelligence (AI) has been witnessed across industries, and healthcare is no exception. One area where AI holds immense promise, yet remains largely untapped, is in the realm of telecare and remote patient monitoring. As the demand for virtual care solutions continues to grow, it is crucial to explore how AI can revolutionize this domain and improve patient outcomes.
Read More…
February 15, 2022
TV REV
Super Bowl Ads Win a Safety
David Berkowitz is the SVP of Corporate Marketing & Communications at Mediaocean, the mission-critical platform for omnichannel advertising. Prior roles include leading marketing and strategy for video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. He founded and runs the 3,000-member Serial Marketers community.
November 17, 2021
The Continuum
David Berkowitz: Which Comes First, Brand or Demand?
The Founder of Serial Marketers and Former Cmo of Mry Unpacks How Successful Brands Drive Demand by Capitalizing on Existing Needs and Creating Their Own Categories.
October 8, 2021
MediaVillage
Actions for Diversifying Corporate Boardrooms (VIDEO)
Advancing Diversity Hall of Honors
September 29, 2021
MediaVillage
3% Movement’s Kat Gordon and VMLY&R’s Walter Geer: The Path from Vulnerability to Belonging
Advancing Diversity Hall of Honors
March 23, 2021
MediaVillage
Jack Myers and Anna Bager Discuss Out-of-Home Growth Opportunities
OAAA’s President & CEO Anna Bager discusses developing OOH’s capabilities
August 17, 2020
MediaVillage
Pandora Optimizes Audio Advertising for SMBs
An interview with Pandora’s Alan Hirschbein, Director of Small Business Sales
June 30, 2020
MediaVillage
IPG CEO Michael Roth: How Open Architecture Transforms Business and Drives Growth
Coverage of the Jack Myers interview
June 23, 2020
MediaVillage
Born on Human Rights Day: Unilever’s Aline Santos Was an Activist at Birth
Aline Santos, EVP Global Marketing and Chief Diversity and Inclusion Officer at Unilever, was born on the global Human Rights Day.
May 21, 2020
MediaVillage
Michael Farmer on COVID-19: Pouring Gas on the Agency Fire
Covering Jack Myers’ interview with Michael Farmer, author of Madison Avenue Manslaughter
2019
October 1, 2019
MediaVillage
iProspect’s Jeremy Cornfeldt: What Brands Can Learn from the D2C Boom
A Q&A about the threats and opportunities for major brands
June 11, 2019
MediaVillage
Hulu’s Jeremy Helfand on Pioneering Viewer-First Advertising
Who knew giving people a choice would be so popular?
January 16, 2019
Quartz
Honda Drivers are Getting New Perks – in Exchange for Their Data
It might lack the scale advertisers need and the security consumers want
January 14, 2019
Adweek
CES Deemed 2019 ‘The Year of Voice,’ Meaning We’re Still Years Away from That Reality
Remember the Year of Mobile?
2018
October 31, 2018
Marketing Magnified (CMO Council)
All Hail the Brand Dinosaurs
Why it’s better to be a dinosaur than a unicorn
October 12, 2018
MediaVillage
Navigating the Intersection of Technology and Human Experience with Starcom Worldwide’s Bohb Blair
An exclusive interview
September 24, 2018
MediaVillage
Nielsen’s Ronjan Sikdar on Maximizing Data with Rhiza
An exclusive interview
July 27, 2018
Adweek
How Marketing for a Startup Versus an Agency Overlaps and Differs
The grass is always greener
May 8, 2018
Ad Age
Oculus Go and Spectacles Show How Opposites Distract
Comparing the opposing visions of Facebook and Snapchat
March 26, 2018
Social Media Week (also Medium)
We Didn’t Steal Your Data
Using Billy Joel lyrics to understand how hard it is to quit Facebook
March 26, 2018
Medium
7 Lessons from our Logo Redesign
Advice for anyone going through such a process, based on what I learned at Storyhunter
March 14, 2018
Ad Age
You Can’t Stop Instagram Bots By Looking. Brands Have to Stop Buying Them
The New York Times is highlighting a problem with influencer marketing; here’s how to cut off the problem at its source
March 9, 2018
Ad Age
How CryptoKitties Killed Grumpy Cat at SXSW
A 10-year retrospective of South by Southwest
January 16, 2018
Ad Age
Why Samsung, Not Google, Should be the CES Hero
Samsung is one challenging a new duopoly
January 5, 2018
Ad Age
The Honest Marketer’s Guide to CES
Deconstructing the trends before the show even starts
2017
November 28, 2017
Ad Age
Bracing for the Age of Creative Disaffection
Why AI could kill the will of creatives
November 13, 2017
Digiday
Sounds of Progress: The Future of Social Listening
Of course, I found a way to mention blockchain here
October 31, 2017
Ad Age
27 Ways Marketers Can Use Blockchain
Payments and identity verification are just the beginning
October 30, 2017
Digiday
How Intel Harnesses Social Listening During a Crisis
Learn from the crisis management master Rick Reed
October 5, 2017
Digiday
Why Social Listening Isn’t Just for Marketers Anymore
Use cases include sales and security
Septmeber 14, 2017
Sysomos blog
Social Media: Beyond Brand Monitoring
What else can marketers do with listening?
August 28, 2017
Advertising Age
A Prize Fight over What Media Wants
Not all media wants to be freed. What else does it want?
June 6, 2017
Advertising Age
When Will Facebook Find Its Voice?
Could Facebook follow Apple, Microsoft, Amazon, and Google in releasing a voice-activated speaker?
June 2, 2017
LinkedIn
The 3 Most Critical Criteria When Judging Startups
It’s not just about who gives the best pitch
April 20, 2017
Advertising Age
When Platforms Can Recognize Brands Inside Images and Videos
A take on what Facebook’s F8 means for analytics
April 19, 2017
Convince & Convert
5 New Ways to Think about Visual Search
A framework for the future of image recognition analytics
April 2, 2017
Adweek
5 Reasons Brands Could Be the Next Victims of Fake News
The epidemic is not just harming publishers and politicians
March 27, 2017
LinkedIn
Why I Don’t Respond to Random LinkedIn Requests
Quality over Quantity
March 14, 2017
Advertising Age
At SXSW, It’s All Topo Chico
Covering of the annual festival, inspired by a brand of sparkling mineral water
March 6, 2017
Sysomos Blog
Here Come the Cultural Creators
Margaret Czeisler shares her research on Generation Z
March 6, 2017
Medium
This Will be My Last SXSW
An ode – really – to the festival
February 9, 2017
Sysomos Blog
Ten Speakers, Tons of Questions, One Summit
What I want to ask speakers joining the Sysomos Summit in Raleigh
January 30, 2017
Medium
The Banality of Refugees
A child of refugees shows what’s so boring about them
January 19, 2017
Advertising Age
Gadgets Need Active, Not Passive, Voice Activation
With active voice, gadgets will proactively make recommendations. Do we want that?
January 10, 2017
Sysomos Blog
What Social Transformation Means for 2017
A few takeaways from CES
January 5, 2017
Advertising Age
Grading 5 Years of My Advice on CES
Some holds up well years later, but a lot of it could use refining
2016
December 19, 2016
Adweek
Why 2017 Must Be the Year Marketers and Media Rebuild Trust
The biggest loss of 2016 wasn’t a celebrity; it was trust
December 7, 2016
Sysomos Blog
Why I’m Joining Sysomos: My Road Here
A view on strategy in light of a chance reconnection
December 4, 2016
VentureBeat
The 10 Plagues of Marketing and How to Cure Them
Trust, ShinyNewObjectism, and Fraud are a few of the modern plagues
December 1, 2016
LinkedIn
The Biggest Misconception about Starting Your Own Business
Oh yeah, you’re totally in control of your schedule!
November 30, 2016
4As
How VR and AR Will Reshape Media
Questions to consider around AR and VR
November 18, 2016
Advertising Age
Multiple Metrics for Measuring Chatbots
Even basic metrics like reach and frequency mean something else when it comes to bots
October 24, 2016
Advertising Age
A Chinese Lens on Augmented, Virtual, and Mixed Reality
How a trip to Gui’An China sheds light on the future of AR
September 25, 2016
The Indian Economist
How Bots Will Change Humanity
What happens when we expect bots to act like people and people to act like bots?
September 20, 2016
CommPRO
The Secret Technologies Consultants Can’t Live Without
How Senders, Calendly, Streak and other services can be budget-friendly life savers
this also apperes on Equities.com
August 9, 2016
Ad Age
Adventures in Botsitting
How I learned to stop worrying and build a bot
July 14, 2016
Ad Age
A Marketer’s Guide to Pokemon Go
Marketers need to catch all the nuances of this game
June 21, 2016
Ad Age
Here’s a Whiff of the Future for the Internet of Things
Febreze Connect costs 10x the price of a normal air freshener
May 31, 2016
Ad Age
How to Make a Bad Impression
See how easy it is to commit fraud
April 12, 2016
Ad Age
What Marketers Need to Know about Facebook Messenger
Build your audience for free… but expect to pay to reach them
March 15, 2016
Ad Age
How Newton’s Third Law Applies to SXSW
Assessing the trends and counter-trends
February 22, 2016
Ad Age
A Constitution for Mobile World Congress
“Down with orientation exceptionalism” and other maxims for a mobile platform
January 26, 2016
Ad Age
13 Things to Know about the Alpha Generation
A look at the toddler and infant cohort; for starters, they hate the sharing economy
January 8, 2016
Ad Age
Talking More, Smiling Less at CES
The show’s never been more cutting edge, but you won’t see that on the show floor
2015
December 28, 2015
Commpro
A Year of Reckoning for Branded Content
Content marketing won’t save marketers from ad blockers in 2016
December 24, 2015
Adweek
8 Ways You Should Be Using LinkedIn (But Probably Aren’t)
My first Adweek byline
December 15, 2015
Ad Age
Reality Check: 2016 Won’t Be the Year of VR
Expect a big year for experimentation, not scale
December 3, 2015
LinkedIn
Take the Professional Networking Pledge
Let’s do LinkedIn right
December 1, 2015
Best of Branded Content Marketing
6 Steps for Stellar Storymaking
Break free from the typical Hollywood storytelling process
October 20, 2015
Ad Age
The Two Rules That Matter Most for Branded Content
Build trust, then get out of the way
October 14, 2015
Shorty Awards blog
A 4-Step Guide to Killing Your Social Media Career
Lessons from Lee Daniels, Mario Batali, and Bernie Madoff
September 21, 2015
Ad Age
How to Solve Every Crisis in the Ad Industry
A 12-step guide we sorely need
August 9, 2015
VentureBeat
7 New Ways Brands Will Get Attention at the 2016 Olympics
How will drones, Periscope, and WeChat change Olympic markting?
June 25, 2015
Ad Age
Why Snapchat’s 3V Advertising Model is Flawed
Instead of vertical video, it’s time to get square
June 16, 2015
Ad Age
The Apple Lords Giveth
Why Apple helps brands rather than kills off competitors
May 1, 2015
Ad Age
6 Characteristics of Great Storymaking
Takeaways from Visa, Adobe, and Burger King
April 9, 2015
Ad Age
New Technologies Can Help Brands Bring Storymaking to Life
How video streaming, augmented reality and other tech fit in
March 4, 2015
VentureBeat
Why You Should Fear Take-Your-Drone-to-Work Day
The drones are coming – here’s what you should prepare for
February 20, 2015
Ad Age
Why Brands Will Love Amazon Echo
The voice-activated smart home is coming, and Amazon has an impressive vision for it
January 30, 2015
Digiday
How Brands Can Score with Millennials on Super Bowl Sunday
Mobile is the first screen, and more takeaways
January 12, 2015
Ad Age
Sneakers, Bling and Chocolate Steal CES Spotlight
5 Brands That Outshone Electronics and Tech Companies
January 9, 2015
LinkedIn
A Second CES for Marketers Rises from the Shadows
Shadow CES is often more fruitful than Public CES
January 5, 2015
Ad Age
The Future of CES Belongs to Marketers
Expect non-electronics brands to steal the CES spotlight
2014
December 31, 2014
Ad Age
3 Seismic Threats to Marketers Hitting in 2015
Are marketers ready for chat apps, social shifting to paid, and the sharing economy?
December 10, 2014
LinkedIn
The Best Tech for Expecting Dads
Smartwatches, video streaming, and more help during a partner’s pregnancy
November 19, 2014
Ad Age
How to Play It Safe in Social
Okay, maybe 9 of these 10 ideas aren’t entirely serious
November 14, 2014
LinkedIn
Why Your Next New Car Could be a Smartphone
People value mobile devices in ways similar to how they value their cars
October 8, 2014
LinkedIn
Beware of the Buysicle
Oh no, commerce is coming to listicles!
September 17, 2014
Ad Age
The Beginning of the End of Storytelling
If there’s a dark side to storytelling, what replaces it?
August 25, 2014
Ad Age
Stop Dreaming of a Stripe Christmas for Twitter
Drooling over Twitter commerce? Few marketers will benefit.
July 25, 2014
Ad Age
Foursquare, It’s Time to Be Open about Metrics
Here’s the bare minimum of what a media company needs to do to be taken seriously
June 20, 2014
Ad Age
How Cannes Became South by the South of France
All the tech makes this event a must-attend for emerging tech buyers with big enough expense accounts
May 14, 2014
Ad Age
Why Garaoke is Marketing’s Holy Grail
A Veep character offers a vision for predictive marketing
April 21, 2014
Ad Age
Fuelband Won the Sprint, But It’s Not Going to Win the Marathon
The future of brands and wearables looks more like Tory Burch than Nike
April 9, 2014
Ad Age
Should I Get My Baby a Twitter Handle?
A glimpse at what might matter in 2026
March 21, 2014
Effie Worldwide Blog
The Hidden Effectiveness of SXSW
What is effective is invisible to the eyes
March 10, 2014
Ad Age
Let’s Be Honest: SXSW is about Innovation in Marketing, not Tech
Startups are the bait to bring marketers together
February 20, 2014
Ad Age
Five Rules for a Post-Facebook World
Parsing the acquisition of WhatsApp
January 11, 2014
Ad Age
Why CES 2014 Lacked a Big Bang (And Why That’s Okay)
It’s now a showcase for infinite adjacent possibilities
2013
December 30, 2013
Ad Age
Why Brands Will Focus Less on Startups in 2014
The startup bubble is about to burst
November 15, 2013
Ad Age
Marketers, Welcome to the World of Disappearing Media
What if marketers treated their ads like Snapchat posts?
November 14, 2013
Ad Age
Why Snapchat Should Never Have Ads
Marketers value publicity while Snapchat users value privacy
October 4, 2013
Ad Age
The Future of Social Media: How Does a 10-Year-Old Girl Use It?
My niece can do without Facebook and Twitter, but she loves Snapchat, Vine, and the Starbucks app
August 28 2013
Economist Group’s Lean Back 2.0
How Brands Should Engage with Vine
Watching a lot of Vines is a good place to start
August 20, 2013
Ad Age
The Vine Accounts You Really Need to Follow
Vine stars are the Hollywood stars of the future
August 16, 2013
Ad Age
Marketers Need to Consume Vine Video, Not Just Make It
Vine is the new cultural incubator
July 30, 2013
Ad Age
Gesture Control Takes One Leap Forward, One Step Back
Leap Motion isn’t quite showing us the future of gesture
July 17, 2013
Ad Age
What CMOs Should Learn from Technologists
Rapid prototyping, constant beta, and other things technologists can teach marketing leaders
May 2, 2013
Ad Age
Wearable Technology Lets Us Track Consumers’ Activity as Never Before
How can advertisers learn from actuaries?
March 13, 2013
Ad Age
What Grumpy Cat Taught Me about What Really Drives SXSW
It’s the year of the meme – just like every year
March 7, 2013
Ad Age
Want to Get Value out of SXSW? Stop Looking for the Next Big Thing
Searching for the next Twitter isn’t the point of SXSW
February 27, 2013
Ad Age
Your Go-To Guide for Keeping up with Startups
Press, peers and PR pros make the cut
February 21, 2013
Digiday
What Madison Avenue Can Learn from Silicon Valley
Agency people are thinking more like Alley- and Valleyers
January 24, 2013
360i’s Blog
How to Use the CES Marketer Matrix
A simple grid helps plot awesomeness and relevance
January 15, 2013
Ad Age
Scoring the 5 Trends for Marketers at CES 2013
It’s the year of connected devices
January 8, 2013
Mashable
Not So Fast: An Endorsement for LinkedIn Endorsements
Mashable panned endorsements. I think they benefit both the giver and recipient, as well as LinkedIn.
January 4, 2013
Ad Age
5 Trends Marketers Need to Watch at CES
Don’t go by the biggest headlines
2012
December 28, 2012
360i’s Blog
Ten 2012 Highlights from Bagels and Beer with Berky
This sprawling 2012 year in review is culled from 36 pages of notes
December 13, 2012
Digiday
What’s the Second Screen, Anyway?
Even if TV can still be considered the first screen, how can you keep track of what’s next?
November 30, 2012
Ad Age
The Verdict for Brands in PeopleBrowsr vs. Twitter
PeopleBrowsr’s taking Twitter to court, but Twitter’s biggest crime may be false advertising
November 16, 2012
Ad Age
Google’s Fight to Kill Search by 2020
Google is in the best position to disrupt its main business model
October 12, 2012
Mobile Marketer
Mobile Planning for Social Integration
Mobile social marketing opportunities spanning TV, gaming, shopping and more
October 1, 2012
Digiday
Why Mobile Social Media Marketing Hasn’t Taken Off
The three challenges of mobile social
September 26, 2012
Ad Age
Furby Ushers in Era of Attachment Marketing
My Furby is a valley girl. Could it also be the future of marketing?
September 17, 2012
360i’s Blog
17 Highlights from 360i’s 2012 Marketing Summit
“The best storytelling often starts with listening” and more
September 5, 2012
Ad Age
Why Twitter Makes Us Care Even When Minor Celebrities Die
The michaelclarkeduncanization of social media
August 28, 2012
MediaPost
What I’ve Learned, 400 Editions Later
An 8-year run at MediaPost comes to an end
August 21, 2012
MediaPost
10 Ways Facebook Has Changed Since 2004
Caring about mobile is just one significant difference
August 14, 2012
MediaPost
Six Chickenpants of Separation
A chicken doll can inspire us all
July 31, 2012
MediaPost
Ten Comebacks I’d Like to See
Starring Facebook, Yahoo, Foursquare, Groupon, and more
July 30, 2012
Ad Age
Time to Kill the Agency ‘Lunch and Learn’
The ‘Lunch and Pitch’ neither serves vendors nor agencies
July 24, 2012
MediaPost
Is This the Murderer’s Motive?
A Colorado massacre makes me wonder if the killer was hoping to spread his name through social media
July 17, 2012
MediaPost
Getting Lost in Social Discovery
Traveler’s Quest hints at a new way gameplay can change your view of your surroundings
July 10, 2012
MediaPost
Is Experimentation Innovation?
The two terms are used interchangeably but shouldn’t be
July 3, 2012
MediaPost
The Interest Graph vs the Knowledge Graph
Twitter and Google have very different approaches
June 26, 2012
Ad Age
Why Startups Don’t Like Working with Agencies
6 ways agencies can provide value to startups
June 26, 2012
MediaPost
Flying Too Close to the Sun
It’s dangerous to compete with the establishment’s core features
June 20, 2012
MediaPost
10 Things Facebook Can Do with Face.com
Facial recognition could be a huge asset for the social network
June 12, 2012
MediaPost
How iOS is WeOS
Apple’s iOS 6 is social at its core
June 5, 2012
MediaPost
1.6 Degrees of Separation
Scouting tech in the densely networked Holy Land
May 29, 2012
MediaPost
Is Social Advertising Broken?
What Facebook’s stock price means or doesn’t mean for marketers
May 22, 2012
Ad Age
How Brands Should Evaluate Startups
The four most important criteria
May 22, 2012
MediaPost
Ten Principles of Big Data
We are all data
May 15, 2012
MediaPost
Death to Internet Week
It’s all Mobile Week now
May 8, 2012
MediaPost
Is Reality Broken?
Games aren’t better than reality
May 1, 2012
MediaPost
A Glass Half Mindful, Half Social
Project Glass is a new way to see the world
April 24, 2012
MediaPost
Ten Social Lessons from The Hunger Games
May the odds be ever in your favor
April 17, 2012
MediaPost
Entering the Era of Social Ennui
Some people are reaching their limits of social sharing
April 10, 2012
MediaPost
Facebook Acquires Itself
Instagram is part of Facebook’s DNA, and now part of Facebook
April 3, 2012
MediaPost
The Good Book of Temptations
When banning Facebook in school doesn’t pass muster
March 27, 2012
MediaPost
Attack of the Pinterest Clones
Please, stop making yuor site look like Pinterest
March 20, 2012
MediaPost
The Curse of Meh
So many apps are so mediocre
March 14, 2012
Ad Age
What if the Real Winner at SXSW was… AmEx?
A 162 year old brand was the hottest startup at the interactive festival
March 13, 2012
MediaPost
What SXSW Attendees Need the Most
Do you have the presence to read the whole column?
March 9, 2012
Ad Age
Why There Won’t Be Another Twitter at SXSW
2007 was about ideals, but 2012 is about deals
March 1, 2012
Ad Age
10 Things to Know about Location Right Now
Do check-ins still matter? Where do payments fit in?
February 21, 2012
MediaPost
Your Brand is Batman
Get the story straight, then figure out the rest
February 14, 2012
MediaPost
52 Ways Social Media Week is Every Week
Facebook soon having a billion users is a good start
February 14, 2012
Mashable
Hashtag Marketing: 9 Ways to Avert Disaster
Marketers can avoid headaches that distracted McDonald’s, Research in Motion, and others
February 7, 2012
MediaPost
The Social Bowl That Wasn’t
Social media didn’t make much of an impact after all
January 31, 2012
MediaPost
Ten Super Bowl Social Marketing Strategies
Step one: think like your target customers
January 24, 2012
MediaPost
Instant RFP in Jeopardy
The RFP presentations led to more questions than answers
January 17, 2012
MediaPost
The Chosen Media
The standards are higher
January 17, 2012
360i’s Blog
What Mattered for Marketers at CES 2012
Connected TVs and Samsung’s AdHub were some of the most important technologies
January 12, 2012
MediaPost
Presenting CES: Consumer Electronics Socialization
This is the era where devices talk to each other
January 3, 2012
MediaPost
So-Called Predictions for a Social 2012
A look at the future of gamification, health, and influence
2011
December 27, 2011
MediaPost
A Social 2011 in Review
Startups, shopping, events and more
December 20, 2011
MediaPost
The 2011 Berky Award Winners
Some awards go to companies other than Pinterest
December 13, 2011
MediaPost
16 Resolutions for Vendors
Here’s how vendors can better support agencies and marketers
December 6, 2011
MediaPost
How YouTube Became a Social Network
It’s not just a publishing platform; it’s a community
November 29, 2011
MediaPost
The One-Percenters of Recommendations
Some people get all the perks
November 22, 2011
MediaPost
Who I’m Thankful For
Clients, VCs and the media make the list
November 15, 2011
MediaPost
Ten Mobile Social Trends for 2011
The two are coming together quickly
November 8, 2011
MediaPost
Why You Won’t Like Google+ Pages
It’s not yet a marketer’s dream
November 7, 2011
Ad Age
Why Pages on Google+ Isn’t Another Facebook
The impact on search and display advertising makes G+ a different beast
November 1, 2011
MediaPost
Checking in on the Checkin Class of 2010
A retrospective on where checkins went
October 25, 2011
MediaPost
The 4 Best Questions from Social Week
Does social media need a better name?
October 18, 2011
MediaPost
The S in 4S Stands for Social
Is the iPhone 4S the most social phone?
October 12, 2011
MediaPost
Facebook’s Little M KOs Three Ws
Why mobile is the present and future of Facebook
October 4, 2011
Ad Age
Why Apple’s iPhone 4S is a Big Deal for Marketers
6 reasons why marketers shouldn’t be underwhelmed
October 4, 2011
MediaPost
Your Google+ Strategy Calculator
September 27, 2011
MediaPost
Marketers, Facebook is not about You
September 26, 2011
Ad Age
Facebook to Marketers: Time to Make Your Apps More Social
This could be a major milestone for mobile social media
September 20, 2011
MediaPost
Netflix in Netflux Flunks Recommendations
August 30, 2011
MediaPost
Why They Stopped Using Foursquare
August 23, 2011
MediaPost
The 7 Types of Mobile Social Commerce
August 16, 2011
MediaPost
The Boy Who Cried Privacy Breach
August 9, 2011
MediaPost
Why Pinning is Winning
August 2, 2011
MediaPost
Sonar’s Search for Your Second Degree
July 26, 2011
MediaPost
The Infinite Moment of Truth
July 19, 2011
MediaPost
Keep It Strategic, Stupid
July 14, 2011
MediaPost
Why Google+ Doesn’t Matter
July 7, 2011
MediaPost
Why Google+ Matters
June 30, 2011
MediaPost
Your Google+ FAQ
June 21, 2011
MediaPost
20 New Confessions of a Foursquare Super Mayor
June 14, 2011
MediaPost
101 Types of Mobile Social Alerts
June 7, 2011
MediaPost
Don’t Be a Weiner
June 1, 2011
MediaPost
The 7 Social Stages of NFC
May 24, 2011
MediaPost
The Wrong Route to Social Commerce
May 17, 2011
MediaPost
The Social Life of Books
May 10, 2011
MediaPost
I Am Not a Social Publisher
May 3, 2011
MediaPost
How Did You Hear about Osama’s Death?
April 26, 2011
MediaPost
Watch Bo.lt Strike but Prepare to Run
April 19, 2011
MediaPost
Meet Your New Boss, The Digital Native
April 15, 2011
Mashable
There is One Thing Missing from Google’s +1
Hint: It starts with F and ends with acebook
April 12, 2011
MediaPost
5 More Social Trends to Excite You
April 5, 2011
MediaPost
5 Social Trends to Get Excited about Today
March 29, 2011
MediaPost
The Shorty Awards and the Social Iceberg
March 22, 2011
MediaPost
Shattering the SXSW Petri Dish
March 16, 2011
MediaPost
SXSW’s Tower of Babel
March 14, 2011
Ad Age
Live from SXSW, the Death of the Social Check-In
People won’t check in just to find friends anymore – incentives are a must
March 10, 2011
Ad Age
Three Ways Facebook’s Redesign Should Be Changing Your Marketing Strategy
Here’s what happens when brand pages can communicate with each other
March 8, 2011
MediaPost
A Mzungu’s Guide to Social Africa
February 8, 2011
MediaPost
Why Social Media Week Should be Every Week
February 1, 2011
MediaPost
The Clay Matthews Social Media Combine
January 31, 2011
MediaPost
Mobile Marketing is Exploding, So Get a Strategy
A guide to getting that strategy
January 26, 2011
Mashable
Facebook Should Offer Sponsored Stories on an Opt-In Basis (Op-Ed)
Why Facebook’s lack of empathy could hurt advertisers
January 25, 2011
MediaPost
Ten Social Local Technologies for Marketers
Social networks, check-ins, and recommendations make the list
January 18, 2011
MediaPost
Make Way for the One True Fan
Bitter rivalries ensue as check-ins to websites abound
January 11, 2011
MediaPost
The Social Side of CES 2011
There was more to the Consumer Electronics Show than tablets and 3DTVs
January 7, 2011
Ad Age
Why You Don’t Need a Tablet Marketing Agency
If tablets are so hot, shouldn’t there be tablet marketing agencies and the Tablet Marketing Association by now?
January 4, 2011
MediaPost
All in the Social Family
A clan’s social media story
2010
December 28, 2010
MediaPost
A Mobile, Eventful, App-Filled Year in Review
Mobile social media had a breakthrough 2010
December 21, 2010
MediaPost
Nine Days of Social Silence
A trip to South America was mercifully anti-social
November 30, 2010
MediaPost
Fantastic, Made of Plastic, Videocastic
Is Barbie Video Girl the future of user-generated content?
November 23, 2010
MediaPost
Foursquare Bets Beyond the BCC Set
There’s more to check-ins than bacon, chocolate, and cupcakes (Foursquare hopes)
November 16, 2010
MediaPost
Five Reminders for Social Media Marketers
There’s even a printable version you can tack on your wall
November 10, 2010
Ad Age
A Moment in the Sun Will Evaporate RockMelt
Really, after this launched no one ever heard about it again. Nailed it.
November 9, 2010
MediaPost
How Xbox Puts Connecting into Kinect
Microsoft thought about just about everything with social gaming here
November 2, 2010
Ad Age
Why Facebook Gobbled Up File Sharing Startup Drop.io
Expect new battles for the cloud
November 2, 2010
MediaPost
Are Mobile and Social Media Best Practices the Same?
The two have a lot in common
October 26, 2010
MediaPost
Attack of the 50-Foot Faces
Is getting your face on a billboard a new trend?
October 19, 2010
MediaPost
Scenes from a Social Media Face-Off
Answering ten key questions about social media
October 12, 2010
MediaPost
Facebook Groups to Bridge BBS and BBM
Here’s what happens when Facebook Groups goes mobile
October 5, 2010
MediaPost
Talk to Strangers – And Listen
The four stages of recommendations
September 28, 2010
MediaPost
CheckPoints Makes an End-Run around Location
When the product is being scanned, the location doesn’t always matter
September 21, 2010
Mashable
8 Tips for a Killer Mobile Search Campaign
From grouping campaigns to preparing for Instant Search
September 21, 2010
MediaPost
We Don’t Need No Stinkin’ Facebook Phone
Facebook has enough mobile programs going on that it doesn’t need to develop a phone
September 14, 2010
Advertising Age
Your Mobile Plan in Four Easy Steps
How to develop a mobile marketing program
September 14, 2010
MediaPost
Ten Reasons to Love Mobile Social Media
It’s still early, it’s mainstream, and that’s just the start
September 7, 2010
MediaPost
A Reason to Care about Social Media
A hospitalized relative unearths the real power of what we’re doing
August 31, 2010
MediaPost
Kneel Before the King of Disinfectant
How game mechanics transform barcode scanning
August 24, 2010
MediaPost
Foursquare, I Can’t Quit You
Facebook Places can’t replace Foursquare just yet
August 17, 2010
MediaPost
Tune In, Check In, Tune Out
Too many TV check-in apps, too little interest
August 10, 2010
MediaPost
Why WOM Trumps Q&A Ahora
How recommendations best question and answer sites, for now
July 14, 2010
MediaPost
21 Lessons from 100+ Events
Some highlights relating to social media from speaking at more than 100 events
July 6, 2010
MediaPost
Wake Up When Google Bores You
Google’s at its best when it’s attracting the least buzz
June 29, 2010
MediaPost
Beyond Mobile Social’s F-Words
What’s there besides Foursquare and Facebook?
June 22, 2010
MediaPost
How Facebook Gets to 7 Billion
Facebook could reach billions of people through mobile media and devices
June 15, 2010
MediaPost
Arming My Mafia at 7-Eleven
Social game Mafia Wars enters the real world thanks to a convenience store partnership
June 8, 2010
MediaPost
Confessions of a Super Mayor
Here’s what happens when you get obsessed with Foursquare
June 3, 2010
MediaPost
Connecting Roots and Branches
Social media can play a profound role in bettering geneaology research
May 25, 2010
MediaPost
All Mobile is Social
The most social of devices is transforming media
May 19, 2010
360i’s Digital Connections
With SCVNGR, All the World’s a Game
Reviewing the latest location-based craze
May 18, 2010
MediaPost
Making Privacy Personal
A review of how various parties are raising awareness of Facebook privacy concerns
May 11, 2010
MediaPost
The Motivation Bubble
How we’re motivating consumers to death
May 4, 2010
MediaPost
When Barcodes Become Social Networks
How Stickybits turns any product into a social experience
April 27, 2010
MediaPost
Opening the Facebook Open Graph Mailbag
Reviewing issues with openness, privacy, Google,and more
April 20, 2010
MediaPost
Six Steps for an Epic Promoted Tweet Fail
Here’s how to bomb with Twitter’s new ad platform (or, read another way, here’s how to make it work)
April 13, 2010
MediaPost
What the iPad Means for Social Media
The iPad isn’t inherently best for social media, but new applications highlight social gaming’s potential
April 9, 2010
Ad Age
Agencies Will Be Tempted by iPad’s Sizzle, not Strategy
A skeptical look at the first wave of iPad and iAd marketing
March 30, 2010
MediaPost
The Ten Plagues of Social Media
Instead of blood and frogs, you get issues with transparency and oversharing
March 26, 2010
MediaPost
Deconstructing Foodspotting
Breaking down what may be one of the most perfect mobile apps ever created
March 16, 2010
MediaPost
The Social Technologies Powering SXSW 2010
A scorecard for Foursquare, Gowalla, Plancast, QR codes and other tech at South by Southwest
March 9, 2010
MediaPost
Fans Grow on Farms
Examining what value Microsoft’s Bing might have gotten out of a Farmville sponsorship
March 2, 2010
MediaPost
The Social Agency of the Future
An interview with 360i CEO Bryan Wiener
February 23, 2010
MediaPost
Marketers Sit on Facebook’s Mobile Sidelines
With over 100 million mobile users, Facebook Mobile presents a major opportunity – when it opens itself to marketing
February 22, 2010
Ad Age
Digital Marketing Guide: Social Media
A Frequently Asked Questions around social media
February 16, 2010
MediaPost
Offerpal Befriends Direct and Brand Marketers
An interview with Offerpal CEO George Garrick
February 10, 2010
Ad Age
Learning, and Trying to Love, Google Buzz
Dr. Jekyll and Mr. Hyde debates the new technology’s merits
February 9, 2010
MediaPost
The Antisocial Bowl
Where was social media during the Super Bowl?
February 2, 2010
MediaPost
A Frank Conversation about Social Media Measurement
A recap of OMMA Social’s measurement panel
January 26, 2010
MediaPost
Checking In, Checking Out
Reviewing eight mobile social check-in services
January 12, 2010
MediaPost
The Social Side of CES
How social media made an impact at the Consumer Electronics Show
January 5, 2010
MediaPost
In Search of Your Booker Moment
A Newark, NJ mayor comes up with the perfect social marketing stunt
2009
December 29, 2009
MediaPost
An Insider’s Social Recap of 2009
A highlight reel (hey, it’s the holiday week, I can get away with it)
December 22, 2009
MediaPost
Ten Ways Social Media Changed Our Thinking in 2009
From death to democracy, we see the world differently thanks to social media
December 15, 2009
MediaPost
Cat-Painting a Mobile Social Network
What a $0.99 app tells you about the future of mobile media
December 8, 2009
MediaPost
Kosher Ham’s Jewdar Tell-All
Learn the targeting secrets of a Facebook t-shirt marketer
December 1, 2009
MediaPost
Retweetable Ads: The Dream That Never Dies
Just because you can share ads, should you?
November 24, 2009
MediaPost
Six Questions for 100 Metrics
A journalistic follow-up to the 100 ways
November 17, 2009
MediaPost
100 Ways to Measure Social Media
My most tweeted column of all time
November 12, 2009
MediaPost
Spitting & Twitting
Wine tasting with oaky hints of social media
November 3, 2009
MediaPost
Make a Twitter List and Check it Twice
What marketers should know about Twitter Lists
November 2, 2009
DM News
From one search query, there are 10 ways to get an answer
A sign of how search is diverging
November 2, 2009
Ad Age
Facebook’s Big Changes: Action Items for Marketers
What marketers can expect from Facebook’s latest platform update
October 29, 2009
360i’s Digital Connections
Twitter List Rollout Spreads, Fueling Web’s Newest Popularity Contest
How many lists are you on? Ugh
October 6, 2009
MediaPost
The Owl and the Hare, and Other Stories
Three Arabian-inspired fables with lessons for social media practitioners
September 29, 2009
MediaPost
We Have Sinned
An A to Z confessional for social media marketers
September 22, 2009
MediaPost
When Mobile Apps Go Social
The huge future for mobile apps that include social components
September 15, 2009
MediaPost
How the Mobile Socialites Network
Exclusive mobile social networking research
September 11, 2009
Ad Age
Facebook Lite is a Black Hole for Brands
Designed for dial-up users, Lite keeps brands in the dark
September 8, 2009
MediaPost
Social Brands in the City of Angels
What to Virgin America, Sprinkles Cupcakes, and the Millennium Biltmore have in common? They’re all using social media to grow their business.
September 1, 2009
MediaPost
When Augmented Reality Goes Social
The buzzword of the year has real implications for marketers
August 25, 2009
MediaPost
What a Camp Counselor Can Teach You about Social Media
Getting eye to eye with campers offers some lessons for working with clients
August 18, 2009
MediaPost
Killing the Killer Conspiracies
No, not everything new is destined to kill the old
August 11, 2009
MediaPost
The Social Graph Ad Targeting Buyer’s Guide
This could be the near future of ad targeting, so here are the questions to ask
August 4, 2009
MediaPost
CPSA: The New Pricing Model for Social Media?
Coining the term “cost per social action,” it could be a way to sell social.
August 3, 2009
Advertising Age
Facebook to App Ads: Be on Your Best Behavior
Facebook’s update to application ads limits behavioral targeting but is generally a plus for the industry
July 28, 2009
MediaPost
The J-Files: Jewdar Theories
Everyone has an opinion on Facebook’s ad targeting. Most are pretty far out there.
July 21, 2009
MediaPost
Oy! Facebook’s Jewdar Returns
Facebook’s Jewish ad targeting rears its yarmulke-clad head again
July 14, 2009
MediaPost
The Truck Stops Here
Food trucks herald the future of social media
July 13, 2009
Google CPG Blog
The Four Questions for Success in Consumer CPG Marketing
With each question, there’s an example of a brand doing it right
July 7, 2009
MediaPost
The Fastest Way to Lose Money
The Western Union scam on Facebook has legs
June 30, 2009
MediaPost
Six Ways to Improve Conferences
Organizers can do a better job at providing valuable experiences
June 23, 2009
MediaPost
A Playbook for Planning Ahead
A look inside and behind the scenes with 360i’s Social Marketing Playbook
June 16, 2009
MediaPost
Fresh Eyes on Social Media
An optometrist has great foresight on using social media
June 10, 2009
Advertising Age
The Facebook Brand Grab Begins Saturday
How marketers can get their vanity Page URLs
June 9, 2009
MediaPost
10 Ways to Decide if Your Business Should Tweet
A guide for Twitter newbies
June 9, 2009
Advertising Age
Xerox Diagnoses a Syndrome That It Can’t Cure
So much for helping with Information Overload Syndrome
June 2, 2009
MediaPost
Wave Riding over Bing
Google Wave deservedly steals thunder from Microsoft Bing
June 1, 2009
Advertising Age
Microsoft’s Bing is a Search Portal, not a Decision Engine
Bing wants you to stick around
May 26, 2009
MediaPost
10 Steps for Mastering Your Social Domain
Domain squatting is in again with social media
May 19, 2009
The One Word You Can’t Say
Hint: it begins with a C, ends with an N and has an AMPAIG in the middle
May 12, 2009
MediaPost
When Your Mother-in-Law Visits Twitter
Why is @barbadel so obsessed?
May 5, 2009
MediaPost
Self-Help with Self-Service Ads
How Facebook self-service ads really work
April 28, 2009
MediaPost
What Search and Social Media Have in Common
Is social media the new search? Not so fast…
April 21, 2009
MediaPost
Search 224, Social Media 0
A recap of 224 Search Insider columns dating to June 2004
April 14, 2009
MediaPost
Searchers Don’t Pay Retail
A review of coupon search engines
April 13, 2009
Advertising Age
Revisiting Emanuel Rosen’s Anatomy of Buzz
Interview with the author of The Anatomy of Buzz Revisted
April 7, 2009
MediaPost
Why Google Needs Twitter Search
A discussion of live search and why it will matter for Google going forward
March 31, 2009
MediaPost
Searching for Number One
Charmin wins the most squares in this roundup of bathroom search engines
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