Resources

Below are some highlights from work that I’ve produced, along with other references that may be useful.

Highlights from my Writing and Presentations

Top 100+ Tech Tools for Marketers

A spreadsheet with many of the tech tools for a wide range of marketing and business purposes

The 18 Types of Startup Marketers

A comprehensive guide to all of the types of marketers who work at startups, with ideas for how to get hired and how to best build teams. Which type of marketer are you?

Video – “Be a Maker”

In 2013, I returned to my alma mater, Binghamton University, to deliver the Commencement address. Watch this, and then let me know what you’re making of yourself.

Get Educated

Wall St Journal’s CMO Today

Even without a subscription to the Journal, you can find a lot of the most important marketing stories covered on its blog.

and

Adweek

You’ll get a useful primer of what’s happening in the ad industry and what are some of the most noteworthy campaigns debuting.

Digiday

You’ll have some industry news, and also some thought-provoking reads on industry topics that other trades tend not to cover.

The MarketingProfs founder’s bi-weekly newsletter, Total ANNarchy, is a gift for writers and marketers alike. I’ve complained to her that my problem is there is usually too much in it that I want to spend more time reading.

TechCrunch

and

VentureBeat

These will keep you informed of most major tech stories on a given day.

Marketoonist

Tom Fishburne has been chronicling the ad industry for ages, and his work rivals any great comparable political cartoon. There’s always some insight behind what he does. Read the newsletter, and if you want to brush up on the modern history of the ad industry, order his book.

Gartner L2

Their digital marketing analysis is full of great case studies, especially for certain sectors like e-commerce and influencer marketing.

The Black Swan Group’s Negotiation Edge

Whether for professional paths or personal relationships, negotiation is a constant necessity. Black Swan Group puts out excellent primers to give you the upper hand while respecting your sparring partner.

Think with Google

You might have heard of this Google thing that has an outsize role in so much of the advertising and marketing fields. Get their weekly inspiration, along with a number of free, useful tools.

Free (or Freemium) Useful Links and Apps

Feedly

Subscribing to blogs and other site updates? Put them in Feedly, and you’ll be able to catch up on updates as often as you like.

Pocket

This is a useful tool for saving articles to read later. Some others prefer tools like Evernote or Google Keep.

Pinboard

For keeping track of links indefinitely, rather than articles to read soon, Pinboard is a great bookmarking service.

TripIt

If you are traveling for work or interviews, or just for fun, this is a great way to keep your trips organized. Google is increasingly good at doing this automatically.

Associations • Organizations • Events

Advertising Club of New York

They offer a number of events and other resources for career growth and networking

212 NYC

Focused on interactive advertising, they have regular events and good opportunities for younger and new ad professionals

She Runs It

Women at various career stages will appreciate the kinds of people you can network with and learn from here (they have male mentors and speakers as well)

Books

I love books but don’t spend too much time with marketing books. Meanwhile, here are some authors to check out for broader topics around business and behavior

Dan Ariely

He’s the most rational author to write about irrationality

Sherry Turkle

Alone Together was a landmark book on what our digital devices are doing to relationships, and Reclaiming Conversation is about what to do to take back control.

Steven Johnson

Start with Where Good Ideas Come From or The Ghost Map and you’ll get a newfound appreciation for the history of scientific breakthroughs

David Rock

Your Brain at Work will make you appreciate your brain in some immediately applicable ways.

Dan Pink

He’s one of those authors who writes so well that you should even (or especially) read books of his you don’t even think you’ll like, and you’ll probably love it anyway.

Douglas Rushkoff

Whether he’s writing about cults or comic books, you will almost definitively see media, marketing, or technology in new ways after reading pretty much anything he’s written.

Tim Sanders

He’s best known for Love is the Killer App, one of the more influential business books I’ve read; I interviewed him about it for eMarketer soon after it came out, and we’ve remained friends since. Any of his books will have the potential to inspire you to get more out of your career though.

Contact

You’re also welcome to join his Serial Marketers community on Slack. Just visit serialmarketers.net and request access.

RESOURCES