RESOURCES

Below are some highlights from work that I’ve produced, along with other references that may be useful.

Highlights from my Writing and Presentations

A spreadsheet with many of the tech tools for a wide range of marketing and business purposes
A comprehensive guide to all of the types of marketers who work at startups, with ideas for how to get hired and how to best build teams. Which type of marketer are you?
In 2013, I returned to my alma mater, Binghamton University, to deliver the Commencement address. Watch this, and then let me know what you’re making of yourself.

Get Educated

Even without a subscription to the Journal, you can find a lot of the most important marketing stories covered on its blog.

and

You’ll get a useful primer of what’s happening in the ad industry and what are some of the most noteworthy campaigns debuting.
You’ll have some industry news, and also some thought-provoking reads on industry topics that other trades tend not to cover.
The MarketingProfs founder’s bi-weekly newsletter, Total ANNarchy, is a gift for writers and marketers alike. I’ve complained to her that my problem is there is usually too much in it that I want to spend more time reading.

and

These will keep you informed of most major tech stories on a given day.
Tom Fishburne has been chronicling the ad industry for ages, and his work rivals any great comparable political cartoon. There’s always some insight behind what he does. Read the newsletter, and if you want to brush up on the modern history of the ad industry, order his book.
Their digital marketing analysis is full of great case studies, especially for certain sectors like e-commerce and influencer marketing.
Whether for professional paths or personal relationships, negotiation is a constant necessity. Black Swan Group puts out excellent primers to give you the upper hand while respecting your sparring partner.
You might have heard of this Google thing that has an outsize role in so much of the advertising and marketing fields. Get their weekly inspiration, along with a number of free, useful tools.

Associations • Organizations • Events

They offer a number of events and other resources for career growth and networking
Focused on interactive advertising, they have regular events and good opportunities for younger and new ad professionals
Women at various career stages will appreciate the kinds of people you can network with and learn from here (they have male mentors and speakers as well)

Books

I love books but don’t spend too much time with marketing books. Meanwhile, here are some authors to check out for broader topics around business and behavior

He’s the most rational author to write about irrationality

Sherry Turkle

 Alone Together was a landmark book on what our digital devices are doing to relationships, and Reclaiming Conversation is about what to do to take back control.

Start with Where Good Ideas Come From or The Ghost Map and you’ll get a newfound appreciation for the history of scientific breakthroughs

Your Brain at Work will make you appreciate your brain in some immediately applicable ways.

He’s one of those authors who writes so well that you should even (or especially) read books of his you don’t even think you’ll like, and you’ll probably love it anyway.

Whether he’s writing about cults or comic books, you will almost definitively see media, marketing, or technology in new ways after reading pretty much anything he’s written.

He’s best known for Love is the Killer App, one of the more influential business books I’ve read; I interviewed him about it for eMarketer soon after it came out, and we’ve remained friends since. Any of his books will have the potential to inspire you to get more out of your career though.

Contact

You’re also welcome to join his Serial Marketers community on Slack. Just visit serialmarketers.net and request access.