As we get to the final stretch this year, there’s a lot on my mind and a ton to see through, but I will publish when I can and not worry about the set day and time. Thanks for coming along for the ride.
Also, if you’re going through stuff, and there’s a lot of stuff out there, I wrote a few thoughts about that on LinkedIn a bit ago, and it seemed to touch a nerve, so check it out if there’s some stuff you’re sorting through. Be sure to also bookmark my resource guide (updated this week) to share how I can help you or others in your network.
If you want to catch up before the end of the year, I can share my Calendly link, use yours, or find time the old-fashioned way – by sending 49 emails until we find the time that works. If you’ll be at CES, let’s meet there – you can also RSVP to Mediaocean’s event Jan 5-6 and pop by to catch up in person.
And we have First Wednesday this week! It’s bound to be the biggest one of the year, thanks to Zack Rosenberg and our friends at 212NYC. RSVP on Meetup.
As for the topic at hand…
I know I’m not alone in how I can’t stop trying more of generative AI tools, both for text and images. The Lensa headshots that have become a new meme can make you see yourself in a new way – and also make you a little uncomfortable with the caricatures that exaggerate features you don’t necessarily want highlighted.
OpenAI’s ChatGPT is the real game-changer though. This is the great leap forward. It’s freeing.
My daughter loves AI-generated art; she likes to test such bots with the query “Jesus visits the gastroenterologist” after taking a cue from her dad. When I had ChatGPT write a story about her, it spit out a description so eerily specific to her personality that she said she was scared and left the room before I got halfway through reading it.
It ended like this:
“Despite living in a busy city, she is a very grounded and down-to-earth girl who loves spending time with her family and friends. She is kind and compassionate, and always looks out for others. She is a true New Yorker at heart, and she loves everything about her city.”
They might be platitudes, sort of like a horoscope, but you know how sometimes horoscopes seem to speak directly to you? This was one of those horoscopes – one that becomes a mirror. My eight-year-old, who has a better-defined sense of self than literally anyone I’ve ever met, couldn’t take it.
She was more open to using ChatGPT when she wanted to generate a list of chores for doing her allowance. It was this use case that is one of many that will change how we search for information, and then how we generate ideas. It will be our job to select the best ideas among those generated, rather than coming up with all of the ideas ourselves.
I also hope we don’t get so bogged down in the existential questions of AI that we forget to have fun.
I entered the prompt, “Write a press release explaining that David Berkowitz the serial marketer is not the same person as David Berkowitz the serial killer.” While I shared it on LinkedIn, it’s too good not to include below in full. To be clear, what I’ve pasted below hasn’t been edited at all.
—
New York, NY – It has come to our attention that there is confusion regarding the identity of David Berkowitz.
We would like to clarify that David Berkowitz the serial marketer is not the same person as David Berkowitz the serial killer.
David Berkowitz the serial marketer is a successful and respected digital marketing expert, known for his expertise in search engine optimization and social media strategy. He has worked with numerous Fortune 500 companies and has been featured in industry publications for his innovative approaches to marketing.
David Berkowitz the serial killer, also known as the “Son of Sam,” is a convicted murderer who terrorized New York City in the 1970s. He is currently serving a life sentence in prison.
We want to assure the public that David Berkowitz the serial marketer has no association with the crimes committed by David Berkowitz the serial killer and should not be confused with him.
We apologize for any confusion or concern this may have caused. Thank you for your understanding.
—
How the… ?
What the… ?
There are so many lines I keep rereading. And it’s even eerily in my own voice. If I shared this as my own writing, I can’t imagine anyone would question a word of it.
From here, everything changes.
Search changes.
Ideation changes.
Content generation changes.
Media literacy changes.
My daughter’s reaction was right. I need to leave the room.
Unlike her taking my phone and going on TikTok, I’ll unwind with a book. Written by an actual human. Who used skills of observation and introspection that seemed to matter. Once upon a time. Only yesterday.
David
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WHAT TO READ:
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Recent content shared by Serial Marketers and friends:
- Join our research panel, make extra income by Wynter
- Mediaocean announces new partnership with the Ad Council to support social impact campaigns with Flashtalking creative personalization by Mediaocean
- Disney Shocker: Bob Iger Returning as CEO, Bob Chapek Exits — The Hollywood Reporter by Alex Weprin
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Please submit any events you’re hosting to our calendar at https://serialmarketers.
UPCOMING SERIAL MARKETERS EVENTS
- 12/6: Prohaska Consulting has designed a masterclass in attribution and measurement to teach marketers how prove out total ROI of ALL dollars, both working and non-working media investment. Team Prohaska invites Serial Marketers to join us for the Chicago session on December 6th at $100 off full registration for both in-person and virtual attendance. Use the discount Code: SerialM
- 12/7, 5-7pm EST: Join us at Mason Jar NYC for our festive networking event, making exciting new connections in tech, advertising, and marketing for the New Year.
- 01/11: 17th Annual Holiday Cocktails Gala 2022. Ring in the New Year with TDF Holiday Cocktails Gala! Please join us and our gracious hosts XANDR.
CHICAGO A&M WORKSHOP
December 6
In-person & Virtual
“Measurement—it’s not in everyone’s title, but it IS in everyone’s job description. If you’re responsible for outcomes, you’re responsible for measurement and proving ROI is more important than ever. Prohaska Consulting has designed a masterclass in attribution and measurement to teach marketers how prove out total ROI of ALL dollars, both working and non-working media investment. Led by master A&M strategist Rudy Grahn, this full-day session will equip attendees with an understanding of holistic attribution and measurement so that their marketing programs get the credit they deserve. Team Prohaska invites Serial Marketers to join us for the Chicago session on December 6th at $100 off full registration for both in-person and virtual attendance. Use the discount code: SerialM“
USING MEDIA TO THRIVE IN A RECESSION
December 6
Virtual
“2023 is right around the corner, but the world is still reeling from 2020. Now more than ever, you need to keep a pulse on evolving trends in order to create campaigns that drive meaningful revenue, especially in a recession. That’s where GroundTruth comes in. Tune into our webinar to hear from experts on how 2023 planning differs from past years and how you can use real world behavior to drive real business results in a rapidly changing economy. We’ll share key learnings, optimization tactics, groundbreaking tools and more to make sure you’re set up for success in 2023.”
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FOCUS ON THE SALES METRICS THAT MATTER
December 7, Virtual
“How dashboards and reports can boost your revenue. How can you quickly use your CRM to see what’s going on in your business? It’s all about the effective use of dashboards and reporting. This webinar will show you how you can use dashboards and reports to gain insights and skyrocket your business performance. You’ll get: -A live demo of Insightly dashboards and reporting. -Our favorite tips and tricks. -A clear path to maximizing the power of dashboards and reporting.”
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THE FUTURE OF ECOMMERCE
December 7
New York
“You are invited to gaze into the future of ecommerce, the metaverse, and the next generation of influencers together with Offbeat and Bambuser. Join us for an evening of drinks, music, and groundbreaking conversations.”
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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.
AIRBNB
Marketing Operations Director
Remote
Via Jon in the community
“It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about our company and our values. The Marketing Operations Director will be responsible for building out the Marketing Operations Team within Airbnb, with a focus on Financial and Business Operations. This is the perfect role for someone with an analytical mind and a passion for developing and optimizing clear processes and frameworks to allow a creative marketing team to focus on doing their best work. This role requires an analytical mind, a passion for process setting and a deep appreciation for the role creative and marketing play in connecting the Airbnb brand with its audience in impactful and meaningful ways, thus fueling the business for the long term. Airbnb is looking for a senior Marketing Operations lead with deep experience in business strategy and budget management to optimize, build and oversee OKRs, budgets and measurement frameworks and processes for the scaling Marketing Organization.”
Apply
ZILLOW
Senior Product Marketing Manager
Remote, United States of America
Via Jon in the community
“As a PMM at Zillow, you deeply understand our customers. Armed with this understanding, you’ll partner with our product teams to ensure we build the right solutions that help our customers through one of the most important transactions in their lives, driving our business forward. Day to day, you will be responsible for developing and surfacing customer insights, partnering with PMs to develop products and roadmaps, crafting value propositions, partnering with channel and comms strategy teams, developing strategies and representing them to senior stakeholders and working closely with the business to drive impact.”
Apply
OVERSTOCK
Director of Email and Push Marketing
Remote – United States
“This position is eligible for remote work. Currently we can hire employees in the following states: California, Connecticut, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Dakota, Texas, Utah, Washington, Wisconsin, Wyoming. This role will have occasional on site expectations. Developing highly effective and personalized email and push marketing strategy while managing the Email operations team and working with various cross functional teams including marketing, merchandising, product, data activation, finance and engineering to increase sales, profitability and improve brand awareness. -Own and implement testing strategies to increase ROI for the email and Push programs. -Working with the creative team to develop effective email and push messaging and designs..etc”
Apply
PREFECT
Growth Analyst
Remote
“Prefect is the new standard in dataflow automation, trusted to build, run, and monitor millions of data workflows and pipelines. Qualifications (you have): -An available online portfolio. -A minimum 3 years of experience as a Product Designer, ideally 5 or more years.-Demonstrated experience working with a design system; its curation, maintenance, and dissemination. -Expertise in the formal elements of design, including typography, layout, balance, and proportion, but also skilled in multiple disciplines across design.-A knack for reducing complex problems down to the right balance of flexibility, power, and ease of use.”
Apply
Also, check out the Serial Marketers job board
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Hearty: Get recommended by peers and be discovered
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
SURVIVAL: This 90-day transformation program takes consumer-facing brands from nobody to superstar with influencer marketing (or you don’t pay). It’s the most no-brainer way to try creator-driven growth especially if you’re bleeding money on Facebook ads. Premium members get a 10% off their 3-month done-for-you program. Speak with Yash to see if you qualify for the first cohort.
GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.
ContactSmarter: ContactSmarter is an AI tool that generates over 40% call booking rates without requiring human intervention. More details.
Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Dec. 31, 2022. Contact Steve Markman to redeem.
Thece: Get 10% off your first 3 months of a Run of Network Campaign in our Esports and Gaming Livestream Network — just let them know Serial Marketers sent you.
FocusedFounder
Get 5% back on any bookings of the Focus, Growth, and ReFocus plan. To receive your rebate, please contact me after you book the course.
My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.
ReverseAds
Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.
Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.
Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.
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Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)
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Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).
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