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An Alternative to Klout Scores When Hiring and Seeking

TechCrunch just &39;outed&39; Salesforce for using a Klout score as a "desired skill" for a community manager (bold comments in parentheses are from Drew Olanoff at TechCrunch):&;

Desired Skills:
– Knowledge and use of social media/social networks considered an asset&0160;(Of course, good thinking!)
– Ability to work independently and as a part of a team&0160;(Definitely. Smart ask.)
– Experience with Radian6, video, photography considered an asset(This is pretty smart to ask for.)
– Klout Score of 35 or higher&0160;(I’m sorry, WHAT?)

I completely agree with Drew, even for community managers. They&;re rarely being hired to reach out to their own audiences.

If you&39;re looking to be a community manager though, or have any kind of role that at least partially involves crafting a brand&39;s voice, you do need to know how to use social media, and you need to be able to communicate effectively. That&39;s why there&39;s one piece of advice I like to give to those looking to enter the social media field or build on what they&39;re doing:

Develop your voice – somewhere.

That doesn&39;t mean actively having a presence on every social and content site. It&39;s about finding something that moves you and a means to sharing something about it on an ongoing basis. It&39;s about being able to be consistent with something, investing in at least one platform or community rather than just testing it out (though it&39;s great to test out as much as possible too). It could be a blog, Twitter, a photo or video sharing site, a forum, Tumblr, Slideshare… something. Show you have a voice. Show you care about something. A voice is more important than an audience, most of the time. And that&39;s not something you can game.

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