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  1. Flubs, Gaffes, and Blunders

As Slate Shows with Siemens, Contextual Ad Targeting Still Needs to be Trained

I was reading through an article on Slate analyzing Mitt Romney&;s comments about a proposed U.S.-Russia nuclear arms treaty and did a double-take. It started to talk about rail-based missiles, and then went on for a bit. Right next to the article was an ad from Siemens touting the benefits of high-speed railroads. I wonder if Siemens can launch missiles off their railways? That might open up some new revenue streams from them and make these ads REALLY profitable.

See the snapshot of the placement:

Siemens slate contextual targeting

The ad led to this page on rail development.

In case it&39;s easier to read, here&39;s the full text of the paragraph on rail missiles:

First, neither Russia nor the United States has any rail-based ICBMs or launchers. Second, the treaty does deal with mobile ICBMs, in two ways. Article IV, Section 1 states that ICBMs can be deployed "only at ICBM bases." If, in some perverse wordplay, the Russians claim that a railroad line is a "base," Article III, Section 5b notes that an ICBM is counted under the treaty&39;s limits the moment it leaves the production facility (which other sections of the treaty place under constant monitoring); it doesn&39;t matter where the missile goes afterward, it&39;s still counted as an ICBM. So while mobile missiles might not be "mentioned" by the treaty, they are, in effect, restricted.

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