Allow me to atone as last week’s holiday and some other obligations delayed this missive’s publication. It’s still a piece I wanted to share.
Writing this as I wrapped the Day of Atonement holiday, known in Hebrew as Yom Kippur, I expected to use the column as an excuse to revisit the marketing sins we should repent for.
]And then, walking home last Tuesday night from services, featuring a sermon by Rabbi Maurice Salth, I realized the holiday wasn’t about sin at all.
Well, that could be a stretch. The biblical reference in Leviticus calls for a day of atonement with some self-affliction thrown in, but to what end?
It’s the end, not the means, that we’ll examine here.
We’ll also get to how that relates to your job. Very soon, I promise. And we take our vows seriously (the opening service, named after its blockbuster prayer, is entitled “All Our Vows”).
But first, come with me to temple.
The Central Synagogue service I attended was held at Radio City Music Hall, a place I saw in a whole new spiritual light that night.
Rabbi Salth told a true story about a psychological experiment (“From Jerusalem to Jericho”) of seminary students going to give a sermon about the Good Samaritan. They were told they were running late, only to encounter a confederate in their way who was pretending to be ill.
Would they stop and help?
Of those seminarians about to give a talk about helping someone in their time of need, only 1 in 10 did so. The authors wrote, “In low hurry situations, 63% helped, medium hurry 45% and high hurry 10%.” The amount of “hurry” was the critical factor.
One can hope if not assume that these were all perfectly upstanding humans, and yet, they faltered.
What could have prevented their transgressing? They obviously knew the Good Samaritan parable backwards and forwards. They knew what to do. They read the playbook.
One can further assume that these righteous hearted and minded people already had the desire, or the will, to help. But the study implies that if there’s a will, there isn’t necessarily a way.
Not unless they have three elements to accompany along the will: time, attention, and agency.
First, the students were given a cruel impediment. They were told they didn’t have time, so instead of making the most of their time, they counterproductively (from a moral perspective) made the least of it.
They also lacked attention. Even if this study was run before the iPhone, AirPod, 12-screen, 1,000-app, 50,000-notification-a-minute era, the students still managed not to see what was right in front of them.
The final element, which I didn’t think to include until I wrote this out longhand and saw it was glaringly missing, was empowerment – or better yet, agency.
Imagine a different scenario where the students had time. Say they saw the suffering person – really saw him. They still had to think they could do something about it. They had to think that they could help or find someone to help.
How often do you get those pitches, even from a friend – I told you we’d get back to work – and you think, “I have no clue who can help them.” So you ignore it, or maybe you’re such a mensch that you reply and send your regrets that you can’t help.
But in the case that you really are friends with who they want to connect with, or you know of a job resource list (like this one) that could help them, or you demoed something familiar and knew how they could improve it, then they came to the right place and you can ease a bit of their pain. It’s a beautiful thing.
You had the agency in that scenario. But first, you still had to feel like you had the time to respond, and you had to pay attention to what they were asking.
That other column I was going to write about marketers’ sins was going to be about sins of commission, where we do what we know is wrong, and sins of commission, where we neglect to do what’s right.
But sadly, I’m not in the blessing or cursing business, even if my kid is finally old enough that it’s okay when she hears me curse. She calls it “summoning the Gods” all because she heard me injure myself once and I shouted, “Jesus Christ!” Now, if I curse, she asks me, “Dada, why did you summon the Gods?”
As for marketing sins, you probably have some that come to mind, whether yours or others.
Ad fraud comes with a hundred little sins. It’s like a lint roller that sins keep sticking to.
Or diversity, equity, and inclusion (DEI) sins. Anyone who has never excluded when they should have included, cast the first stone.
Or sins of stealing time from others. And maybe ideas. Intellectual property.
Pick any – I’m sure you have some good ones in mind. Nothing you’ve done, of course. Stuff you’ve seen or heard about. From others.
There are tons of marketing sins and others that we commit professionally. I don’t want to harp on those. I’m much more curious about why we commit them and what we can do to prevent ourselves from transgressing.
I like to think that most people I meet in this business are those seminary students. Good people. Good souls. Too hurried though.
But what they – what we – need is the reminder that way more often than we think, we have the time, we have the capacity to pay attention, and we have the agency to do what’s right.
If we don’t think we have the time, we can ask ourselves, “Later, what will you wish you’d have done in this moment?”
If we don’t think we have the attention, we can ask ourselves, “Did we really see, hear, and feel what that person needed?”
If we don’t have the agency, we can ask ourselves, “Can we get this person just one tiny step closer to what they need?”
We won’t be able to help everyone all the time. And we won’t always need to. If we’re BCC’ed some impersonal pitch, we don’t have to deplete our energy – including our reserves of time, attention, and agency.
But if we remember to remember time, attention, and agency, and if we value those more, we can make our interpersonal relationships just a little bit better.
For ourselves, and for others, that little bit can make all the difference in the world.
Wynter is looking for Marketing VPs and CMOs
to join its research panel.
Participate in messaging research (1-15mins per survey) & get paid for
your feedback and comments. .
WHAT TO READ:
Recent content shared by Serial Marketers and friends:
- A minute with Meg Crumbine, President of Truescope, North America – Truescope by Truescope team
- Mediaocean Named a Leader in G2 Fall Reports for Cross-Channel Advertising, Mobile Advertising, Social Media Advertising and Video… by Mediaocean Team
- Trioscope Names Joe Snowden as Chief Operating Officer, Kyle Hoedl as Chief Marketing Officer (EXCLUSIVE) by Michaela Zee
HOW TO SHARE
Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://
Please submit any events you’re hosting to our calendar at https://serialmarketers.
UPCOMING SERIAL MARKETERS EVENTS
- 10/14: Web3 Marketer Meetup with Serial Marketers on Upstream — connect with fellow marketers 1:1.
- 10/26: Serial Marketers Salon: How to scale your business in the midst of the talent crisis with Brian Dolan & Amelia Tran from WorkReduce
- 11/9: Web3 Marketer Meetup with Serial Marketers on Upstream — connect with fellow marketers 1:1.
- 12/8: Web3 Marketer Meetup with Serial Marketers on Upstream — connect with fellow marketers 1:1.
PROGRAMMATIC I/O NY
October 17-18, New York Marriott Marquis
“Join us for PROGRAMMATIC I/O, October 17-18, 2022 at the New York Marriott Marquis. PROGRAMMATIC I/O brings elite speakers, attendees, and sponsors together with the common goal of educating marketers, publishers and agencies on the latest in data-driven marketing. IMPACTFUL DAYS: Spend just two days with us and walk away with a year’s worth of exclusive intel, insights, and strategies to take your digital marketing initiatives to new heights. SESSION THEMES: The agenda is built around three key areas of focus: Identity, CTV, and Marketing Strategies. All the strategic insights, critical updates, and fundamentals needed for programmatic newbies and gurus alike!”
CUSTOMER SUCCESS FESTIVAL | BOSTON
October 19, Revere Hotel Boston Common
“In October the Customer Success Festival will assemble customer success champions from the world’s largest companies and most exciting startups in Boston to share success stories, experiences and challenges of CS enthusiasts, all rallied around one, shared goal: providing incredible customer experiences, 24/7.”
ADVERTISING WEEK NEW YORK 2022
October 17-20, Lower East Side of Manhattan: The Market Line
“Celebrating the Confluence of Culture, Commerce & Creativity. Advertising Week New York has a new home in the historic Lower East Side of Manhattan: The Market Line, a brand-new venue located at 200 Broome St. The Lower East Side is the epicenter of NYC’s counterculture movement. It is the heart of New York’s art, culture and music scene. Setting the tone for open-mindedness and inclusive thinking, this little slice of New York is known for bringing issues and ideas to the forefront. Now Advertising Week is bringing the creative industries of marketing, technology and culture to join this thriving district.”
SOCIAL MEDIA STRATEGIES SUMMIT
“Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies…etc”
OUR PARTNER: PROPEL(X)
Propel(x) is an online investment platform that enables accredited
investors to invest in technology startups and venture capital funds.
Members range from individual accredited investors writing checks
as small as $5,000 to some of the largest family offices and funds.
One can expect to see Early Stage (Series A), Growth Stage
(Series B, C), and Late stage (Series D or later) investment
opportunities on the platform.
Create a free account today.
Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.
Director of Product Design
SF Area only Direct Hire
“Director of Product Design – SF Area only Direct Hire. $275,000 – $375,000/yr. This role is in the Bay Area, California. Candidates must be comfortable coming into office 1-2 x a week. A mission-driven company needs a leader! Freedom Financial Network was founded on a simple idea: that our consumers should be empowered to make healthy financial decisions. We take a people-first approach to empower our consumers to overcome debt and create a brighter financial future.”
Senior CRO Specialist
Via Stacy in the community
“We’re looking for a few exceptional people to join our team of highly-motivated, experienced B2B demand gen experts. This is a key leadership position in our Client Service Department. The Senior CRO Specialist will play a critical role in Avid Demand’s growth and success. You will manage and grow our CRO practice, establishing policies and procedures and building infrastructure for efficiency and effectiveness. You will also work on several multi-discipline agency teams, serving a few medium- to large-sized B2B clients. For each project, you are responsible for client satisfaction with respect to User Experience (UX) and Conversion Rate Optimization (CRO).”
Head of Marketing
“As Head of Marketing, you will craft and execute strategies for our marketing programs, including Digital, Advertising, Communications, Brand & Creative. Your primary goals will be: to create initiatives that will deliver Prefect Cloud leads to our sales organization, increase and measure brand awareness and work with our product and developer advocate teams to grow the Prefect Community. You will have the opportunity to grow a team and define the marketing function at Prefect. We are an open-core company with an enthusiastic community of technical users. Traditional marketing can oftentimes alienate the developers we look to provide value for, meaning that our Head of Marketing should bring a perspective that keeps those users in mind. We are looking for someone who has experience marketing to our technical users.”
PART AND SUM
Senior Strategy Consultant
Via Kina in the community
“We’re Part and Sum, a collective of curious people who help our clients bring new ideas to market and then use data to grow them. As a Senior Strategy Consultant, you will join our team of talented strategists and growth marketers focused on developing marketing and product strategies that drive business outcomes. We ask that you bring your critical thinking skills along with a passion for collaboration, storytelling, and better customer experiences. What you’ll do:- Develop and communicate brand, marketing, and product strategies, creative briefs, and comms plans that align with clients’ goals…”
Also, check out the Serial Marketers job board.
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Hearty: Get recommended by peers and be discovered
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
OUR PARTNER: REFIND
Get smarter every day.
Every day Refind picks 7 links from around the web
that make you smarter, tailored to your interests.
Loved by 50k+ curious minds.
Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
SURVIVAL: This 90-day transformation program takes consumer-facing brands from nobody to superstar with influencer marketing (or you don’t pay). It’s the most no-brainer way to try creator-driven growth especially if you’re bleeding money on Facebook ads. Premium members get a 10% off their 3-month done-for-you program. Speak with Yash to see if you qualify for the first cohort.
GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.
Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Dec. 31, 2022. Contact Steve Markman to redeem.
Thece: Get 10% off their Getting Started Kit — just let them know Serial Marketers sent you.
My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).