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Author: David Berkowitz

  1. Artificial Intelligence
  2. Emerging Media
  3. Google
  4. Marketing
  5. Research
  6. Social Action
  7. Technology
  8. Tools and Tips

Hardware to Nowhere

   I don’t need glasses normally, and I don’t need AI glasses either Writing this initially with pen and paper on a bus ride accompanying more than 100 4th graders on an overnight school camping trip, it’s a fitting time to reflect on why I’ve turned three AI-powered hardware devices in the past month or so. […]
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  1. Blogging
  2. Columns
  3. Media
  4. Personal
  5. Professional
  6. Social Action
  7. Travel

Inhumane on the Train

  Brought to you by: AIMG’s 5/9 event with Neuralift —AI for Segmentation: Unparalleled Precision with Transformative Time to Value—————————————————- What do Amtrak and the Humane AI pin have in common? A wanton disregard of the customer experience. One of them, at least, has enough going for it to survive despite their oversights. But with both, I […]
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  1. Artificial Intelligence
  2. Campaigns
  3. Conferences and Events
  4. Emerging Media
  5. Google
  6. In the Press
  7. Innovation
  8. Research
  9. Technology

Meet the AI Native Generation

  Brought to you by: AIMG’s 5/9 event with Neuralift —AI for Segmentation: Unparalleled Precision with Transformative Time to Value—————————————————- Think generative AI is impactful now? Wait until you meet the AI Native generation. As the future of society and work transform thanks in part ot the impact of AI, these AI natives will be […]
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  1. Blogging
  2. Columns
  3. Conferences and Events
  4. Emerging Media
  5. Marketing
  6. Media
  7. Mobile
  8. Professional
  9. Search Engine Marketing
  10. Technology
  11. Tools and Tips

The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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  1. Artificial Intelligence
  2. Emerging Media
  3. Marketing
  4. Media
  5. Professional
  6. Search Engine Marketing
  7. Technology
  8. Tools and Tips

AI, What Is It Good For?

Absolutely something Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- AI, What Is It Good For? By David Berkowitz “What’s the methodology for how you collected responses?” a community member asked during this week’s AI Insiders call. “Uhh, I put up a Google Form and asked some people to fill […]
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  1. Artificial Intelligence
  2. Conferences and Events
  3. Emerging Media
  4. Google
  5. Marketing
  6. Research
  7. Search Engine Marketing
  8. Technology
  9. Tools and Tips

The Future of AI Will Be Ad-Supported

Time to welcome my future neighbors, and their moose Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!) Where is AI going next? Two words: Madison Avenue. There’s a funny thing about this avenue – which I know very well, as I actually live here. No one trusts marketers Everyone wants […]
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  1. Artificial Intelligence
  2. Emerging Media
  3. Media
  4. Research
  5. Search Engine Marketing
  6. Technology
  7. Tools and Tips

When AI Came for Camelot

King Arthur Baking is no match for ChatGPT. Who’s next? The latest victim of the generative AI era? King Arthur. No, not the legendary figure who, if he lived, has been dead for 1,487 years (source: Perplexity.ai). I meant the bakers. Since the pandemic started, they’ve guided millions of home-based bakers (and probably quite a […]
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  1. Campaigns
  2. Community
  3. Conferences and Events
  4. In the Press
  5. Media
  6. Newsletter
  7. Professional
  8. Research
  9. Tools and Tips

An Open Letter to the Fractional Movement

Who’s belittling what? Since I launched FOAF nearly a year ago, I’ve received all kinds of feedback – praise, skepticism, constructive and non-constructive criticism, offers to help, and so much more. But I never received a message like the one that arrived in my LinkedIn inbox this week, and it’s one I must respond to. […]
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  1. Artificial Intelligence
  2. Google
  3. Marketing
  4. Research
  5. Search Engine Marketing
  6. Technology

Is Google the New Google Killer (Again)?

Brought to you by: IndeCollective (save $1K on their bootcamp)—————————————————- Google vs. Google (via Microsoft Copilot / Dall-E 3, ironically I was wrong. And I was right. And I was right for the wrong reasons. In November 2012, I wrote in Ad Age about how Google was disrupting itself. In one of the ballsier predictions I’ve ever written, one […]
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