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Author: David Berkowitz

  1. Advertising
  2. Campaigns
  3. Columns
  4. Conferences and Events
  5. In the Press
  6. Marketing
  7. Trends
  How could we make Advertising Week more interactive and inclusive? Brought to you by: Compete Week—————————————————- The Unconference Banner, created with DALL-E 3 Happy Advertising Week, everyone. And Happy Tech Week. And Happy Ad Tech Week.The first two did take place in New York City this week. The third is made up. Ad Tech Week […]
  1. Blogging
  2. Newsletter
  3. Personal
  4. Social Action
  5. Social Media
  It isn’t Twitter anymore Brought to you by: Ramp (“spending made smarter”)—————————————————- The Hamas terrorist attacks against Israel upended the nation, region, and world in all kinds of devastating ways. While I stand with the victims of terrorist attacks, I have a hard enough time making sense of topics like marketing and AI, so the Middle […]
  1. Arts and Entertainment
  2. Blogging
  3. Community
  4. Conferences and Events
  5. Culture
  6. Newsletter
  7. Personal
  8. Professional
  9. Social Action
  10. Social Media
  How polite are you to your AI? Brought to you by: Ramp (“spending made smarter”)—————————————————- Pardon me.I’m working on my manners with you. And I should apologize, as between my sermon the week before and this edition, I’ve spent the past week in St. Louis awaiting the opening of “Dr. Ride’s American Beach House” at the […]
  1. Artificial Intelligence
  2. Blogging
  3. Innovation
  4. Newsletter
  5. Professional
  6. Research
  7. Search Engine Marketing
  8. Technology
  9. Trends
  Brought to you by: Ramp (“spending made smarter”)—————————————————- Putting the “AI” in “Rabbi” In the beginning, if you wanted to compare humans and humankind to another category, you’d likely go in one of two directions. They’re spelled out, conveniently, in a single biblical verse. Here’s 1:26 (per JPS, “The Contemporary Torah”): “And God said, ‘Let us make humankind […]
  1. Artificial Intelligence
  2. Campaigns
  3. Culture
  4. Innovation
  5. Newsletter
  6. Professional
  7. Research
  8. Search Engine Marketing
  9. Technology
  10. Tools and Tips
  11. Trends
  Brought to you by: Ramp (“spending made smarter”)—————————————————- Robopig, via Ideogram “What ingredients would you put in an AI sandwich?” That’s what David Brown, Knotch’s Head of Strategy, asked me during a webinar this week, which you can find on YouTube. I said, and I’m paraphrasing both of us David B’s here, “With apologies to the vegans […]
  1. Artificial Intelligence
  2. Books
  3. In the Press
  4. Innovation
  5. Professional
  6. Research
  7. Technology
  8. Tools and Tips
  9. Trends
  Brought to you by: Ramp (“spending made smarter”)—————————————————- I published a book under my name on Amazon this week. I haven’t read it, but it looks pretty good. I did spend a whole hour working on it. AI did almost everything itself, including writing every word of the book’s 150 pages. It just doesn’t come with that […]
  1. Artificial Intelligence
  2. Emerging Media
  3. Innovation
  4. Marketing
  5. Technology
Brought to you by: Beehiiv—————————————————- I was sitting in a brainstorm with a client when we started discussing best practices for creating a certain kind of campaign. We knew we’d have to document them. I considered this a good occasion to multitask, firing up Google Docs and testing out a new Google Labs feature that lets you give […]
  1. Arts and Entertainment
  2. Emerging Media
  3. Fun
  4. Innovation
  5. Research
  6. Technology
  7. Tools and Tips
  8. Trends
Brought to you by: A stealth startup seeking your feedback—————————————————- Voice cloning is here. Another one of Pandora’s boxes is open. I shared a post about this earlier this week on LinkedIn: “I just created my very own voice clone in just 5 minutes using only 30 seconds of audio, all thanks to PlayHT. Click the link to listen, and […]
  1. Innovation
  2. Technology
  3. Tools and Tips
  Brought to you by: BuyerGenomics—————————————————-Last week I published a column digesting insights from the thought-provoking book 4000 Weeks. What I didn’t reveal is that the piece was co-written with Claude, an artificial intelligence writing assistant created by Anthropic. Yes, I enlisted Claude’s algorithmic assistance to collaborate on the column. Now that it’s out there, I wanted […]
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