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Author: David Berkowitz

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  Last week, I shared some thoughts about what it would mean to reinvent the Cannes Lions while acknowledging that there’s still value in the current version thanks to its role in recognizing creativity, closing deals, cross-pollinating ideas, and sparking global relationships. Now, it’s AI’s turn. First though, I did have the pleasure this week of emceeing Mediaocean’s […]
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  What would the Anti-Cannes event look like? That’s what I wondered while darting around from yacht to yacht on the Croisette this week. This isn’t to say that there’s anything wrong with Cannes (Sir Martin Sorrell of S4Capital disagrees; see why below). It attracts senior leaders to forge relationships, share ideas, and build pipeline […]
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A colleague who I worked with last year shared a brutal post this week about triple-digit layoffs at the old ranch. Coincidentally, I was already working on this post that’s a round-up of resources that may be helpful. I’m hoping you, dear reader, aren’t in such a situation as the one my former colleagues face right now. […]
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  I was going to name this edition “The Worst Best Take on Ad Fraud Ever” because it might live up to the title, but then I got a better one. I also considered “A Modest Proposal for Ad Fraud.” That will make sense shortly. As someone who almost never drinks alcohol on flights (correlation: […]
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  15. Trends
  It feels like summer now, but the equinox doesn’t care when Memorial Day is, so we can go by the calendar year. That makes it a good time to share a couple of ideas I’ve had lately about spring cleaning, and I’d love to hear about your experiences. Pocket Zero I’ve read a lot about […]
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  Last week, I missed writing a newsletter. There were too many deadlines, including some things I had to catch up on after a week of dealing with Covid, and I needed to give myself a little room to just breathe. As I dug out, I wound drafts of writing four different columns, three of […]
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  3. Community
  4. Conferences and Events
  5. Emerging Media
  6. In the Press
  7. Innovation
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  13. Shopping and Retail
  14. Social Media
  15. Technology
  16. Tools and Tips
  Who expected that when NFT.NYC was scheduled the same week as the Cannes Lions this June, it’s the ad execs who will be having way more fun? Not that it won’t be a good crowd for NFT Week. But it’s easier to get excited about crypto when all your NFTs keep doubling in value. Over in […]
  1. Arts and Entertainment
  2. Blogging
  3. Books
  4. Campaigns
  5. Columns
  6. Culture
  7. Emerging Media
  8. In the Press
  9. Innovation
  10. Media
  11. Mobile
  12. Newsletter
  13. Professional
  14. Public Relations
  15. Research
  16. Search Engine Marketing
  17. Social Media
  18. Technology
  19. Trends
  Acting. Parenting. Tweeting. We’re going to talk about all three today because they relate. I was talking to my actor friend, Lindsay, who’s made an appearance in these columns before. I was telling her how excited my eight-year-old daughter was when she found a yoga blanket gathering dust in my entertainment console drawer and asked […]
  1. Blogging
  2. Columns
  3. Community
  4. Culture
  5. Customer Service
  6. Food and Drink
  7. Media
  8. Newsletter
  9. Personal
  10. Public Relations
  11. Shopping and Retail
  12. Social Action
  I thought I was done joining any Zoom calls after normal business hours. But I made an exception for one, namely because it featured a marketer who I wanted to learn more about: my namesake. Yes, this David Berkowitz (not that David Berkowitz) was on a Zoom call that featured David Berkowitz (not that David […]
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