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Author: David Berkowitz

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  One of the stranger Twitter disputes that has somehow kept burning lately has been around the etiquette of using Calendly and other such apps for scheduling meetings. There’s an anti-Calendly faction out there that hates receiving Calendly links. The one person I connected with who was most offended by me offering a link to my Calendly calendar […]
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  Ever since attending NBCUniversal’s ONE22 developer conference this week where they made their case for how they’re ushering in the future of TV, entertainment, and advertising, I’ve wondered what it meant for all kinds of media traditional and emerging. At the same time, I’m prepping a talk – my first solo address in-person since 2019 – […]
  1. Emerging Media
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  2009 called. It wants its SXSW back. Thank goodness. First, a quiz… How many of these criteria apply to you? Pre-MySpace, you were on Friendster, maybe SixDegrees. Perhaps you were even on a BBS (or at least know what it stands for). You started blogging around 2003-2006. By 2006-2007, you were tinkering with Facebook […]
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  11. Trends
  Pre-SXSW, I’ve got a bunch of updates for y’all that I’m itching to share. As a reminder, Serial Marketers is co-hosting our first-ever SXSW Marketer Mixer thanks to the generous support of Mediaocean and Prohaska Consulting. It’s Saturday, March 12, and I’d love to meet anyone who will be out in Austin. RSVP at https://sxsw-marketers.eventbrite.com/ (password: […]
  1. Campaigns
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  3. Emerging Media
  4. In the Press
  5. Innovation
  6. Marketing
  7. Media
  8. Mobile
  9. Newsletter
  10. Research
  11. Search Engine Marketing
  12. Shopping and Retail
  13. Social Media
  14. Technology
  15. Trends
  “Facebook is dying.” That was the subject line of Protocol’s recent Source Code newsletter that led with the headline, “It’s the beginning of the end of Facebook.” My father died last year, and if he looked as good as Facebook does right now, I don’t think any doctors would have been calling my family telling us […]
  1. Blogging
  2. Books
  3. Columns
  4. Emerging Media
  5. In the Press
  6. Media
  7. Newsletter
  8. Professional
  9. Public Relations
  10. Research
  11. Search Engine Marketing
  12. Social Action
  13. Social Media
  14. Technology
  It’s another disheartening week in the media. Spotify defends its $100 million investment in Joe Rogan, but libraries and schools across the country are being told or asked to ban books. They’re completely unrelated issues, except for how they’re not. If Spotify were to terminate its contract with Rogan, that would reek of cancel […]
  1. Campaigns
  2. Community
  3. Emerging Media
  4. In the Press
  5. Innovation
  6. Marketing
  7. Media
  8. Mobile
  9. Newsletter
  10. Professional
  11. Search Engine Marketing
  12. Social Media
  13. Technology
  14. Tools and Tips
  15. Trends
  The First Rule of Cryptocurrency for marketers is simple: ignore the prices. That’s the red herring. It doesn’t matter if the market cap of Bitcoin one day is equal to all the world’s wealth ever assembled or Eritrea’s gross national product during a slow year. It’s akin to marketers judging the internet’s value in […]
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