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Author: David Berkowitz

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Threads

  Brought to you by: BuyerGenomics—————————————————- A brief thread: Threads is just enough like Twitter to be familiar, but without any of the weirdness that endeared it to its earlier users. Threads is like when a kid is gifted a sports car on their 17th birthday instead of saving up for a used sedan. The kid with […]
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Bicoastal Llamas & Strange Tales of AI

  Brought to you by: this survey!—————————————————- Three llamas walk into a bar. The bartender looks at them and says, “You guys must be here for the comedy night, huh?” The first llama says, “No, we’re here for the karaoke.” The second llama says, “No, we’re here for the trivia.” The third llama shakes his head and […]
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  14. Trends

Me vs. AI: J’s 5 Qs for Marketers

Brought to you by: AI Copilot by PixieBrix —————————————————- What is the role of marketers and agencies in the future of AI? That’s a meaty topic, and we couldn’t address that in full when tech leader and serial founder Jeremiah Owyang visited Serial Marketers for our virtual event this week. But we got close. You can […]
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Happy Accidents from FOAFing Around

  Brought to you by: Five Tier—————————————————- Since publicly announcing FOAF, the fraction-of-a-fractional CXO network, in the Vatican Review this March, I’ve been building something entirely new, and it has required a steady series of leaps outside of my comfort zone — while periodically returning to some comfort zones I wasn’t anticipating. For the founders, entrepreneurs, and others among […]
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The 7 Types of Marketing Intelligence

  Brought to you by: Five Tier—– Having a third-grader and two cats at home gives me frequent opportunities to think about different types of intelligence, and I’ve been sketching out some thoughts on how this applies to marketing. I’ll be curious to get your perspective too. The theory of multiple intelligences was coined by Howard […]
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Did We F It All Up?

  Brought to you by: Five Tier—– “In the olden days, the relentless pounding of advertising turned the craft of marketing into something consumers learned, at best, to tolerate. Social media may well be the pain reliever we have all needed — the medicine that makes advertising relevant and welcome in our lives.”-Randall Rothenberg, then President and […]
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