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Author: David Berkowitz

  1. Innovation
  2. Marketing
  3. Professional
  4. Research
  5. Search Engine Marketing
  6. Technology

The 7 Types of Marketing Intelligence

  Brought to you by: Five Tier—– Having a third-grader and two cats at home gives me frequent opportunities to think about different types of intelligence, and I’ve been sketching out some thoughts on how this applies to marketing. I’ll be curious to get your perspective too. The theory of multiple intelligences was coined by Howard […]
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  1. Advertising
  2. Community
  3. Conferences and Events
  4. In the Press
  5. Marketing
  6. Media
  7. Professional

Did We F It All Up?

  Brought to you by: Five Tier—– “In the olden days, the relentless pounding of advertising turned the craft of marketing into something consumers learned, at best, to tolerate. Social media may well be the pain reliever we have all needed — the medicine that makes advertising relevant and welcome in our lives.”-Randall Rothenberg, then President and […]
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  1. Emerging Media
  2. Fun
  3. Innovation
  4. Mobile
  5. Research
  6. Search Engine Marketing
  7. Technology
  8. Tools and Tips
  9. Trends

Temperature Check

  This week, we’ll take a close look at the best feature of some text-based generative AI engines that you’re probably not using, and we’ll also come up with some names for three-legged pets. There’s something for everyone here. The setting is “temperature,” and whether you take it literally or metaphorically, it can transform your […]
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  1. Arts and Entertainment
  2. Books
  3. Conferences and Events
  4. Customer Service
  5. In the Press
  6. Innovation
  7. Marketing
  8. Mobile
  9. Professional
  10. Technology
  11. Tools and Tips

Let Freedom Ring

  As I write this, it’s the second (lunar) day of Passover. You don’t need to practice the faith to know the gist, even if your primary source pits Charlton Heston against Yul Brynner (or, for you millennials, Val Kilmer against Ralph Fiennes). It’s also hard to top such an Independence Day story with something […]
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  1. Conferences and Events
  2. Customer Service
  3. In the Press
  4. Innovation
  5. Jobs
  6. Marketing
  7. Media
  8. Professional
  9. Technology
  10. Tools and Tips

FOAF Around & Find Out

  I’ve got some big FOAFing news to share: a concept I’ve been developing over the past few months is now live. Introducing FOAF: Fraction-of-a-Fractional CXO support. Most of what you need to know is at FOAF.pro, but there’s a backstory. And ChatGPT doesn’t know it, so I have to write the whole FOAFing thing myself. Years […]
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