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Author: David Berkowitz

  1. Advertising
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  3. Blogging
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  6. Emerging Media
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  19. Trends

The Ghosts of Consulting Past

  Happy February 3. If a marketing consultant sees their shadow, it means there will be six more weeks before that invoice you sent gets paid. So much for net 15. Anyhoo… I was going to write about a bunch of things I’ve been seeing and hearing as I shift gears with what I’m working […]
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  4. In the Press
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  10. Personal
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The Timeless Scott Monty

While I had known Scott Monty beforehand (the photo above is from Blog World Expo 2008), my first clear memories of interacting with him stem from CES 2009. He was running social for Ford then, and he somehow got both the CEO and President of Ford to do video interviews with me at some blogger […]
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  4. Columns
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  6. In the Press
  7. Innovation
  8. Jobs
  9. Marketing
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  12. Newsletter
  13. Personal
  14. Professional
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  16. Research
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  20. Technology
  21. Tools and Tips
  22. Trends

You Had One Job (sorry)

  I’ve been writing about jobs a lot lately. The highs and lows of the hunt. Reference materials. Wacky experiments at the intersection of job searches & AI. Job writing isn’t a genre. It’s a vibe. And it’s a vibe that’s shifting for quite a few folks these days. Here’s a roundup, some of which […]
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  11. Marketing
  12. Media
  13. Mobile
  14. Newsletter
  15. Professional
  16. Search Engine Marketing
  17. Social Media
  18. Technology
  19. Trends

In Need of a CESta

  I had a call with community member Dave Weinberg right after CES, and after I mentioned how exhausting it was, one of us came up with idea of the “CESta.” Dave seemed ready to launch a whole business around CES nap pods. Who’s investing? So, yes, I’m back from CES, and now I need […]
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  3. Blogging
  4. Campaigns
  5. Columns
  6. Community
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  8. Emerging Media
  9. In the Press
  10. Innovation
  11. Jobs
  12. Marketing
  13. Media
  14. Mobile
  15. Newsletter
  16. Personal
  17. Professional
  18. Public Relations
  19. Social Action
  20. Social Media
  21. Technology
  22. Trends

Ready for a big update?

Happiest of New Years to you! 2023 already has some fireworks. If you’ve seen my latest post on LinkedIn, you might have seen some changes brewing, so I’ll take this week to share some personal updates. The big news is that I’m transitioning out of my role at Mediaocean, where I’d been spearheading corporate marketing and […]
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  6. Customer Service
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What. A. Year.

  As we wrap up the year and head into the holidays (or deeper into the holidays, for those already celebrating Hanukkah),here are some overdue or additional notes of thanks, in not much of a particular order: Mediaocean: Thanks to the whole team I’ve had the pleasure of working with this year. It’s a phenomenal crew […]
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  1. Emerging Media
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  4. Marketing
  5. Media
  6. Mobile
  7. Professional
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  10. Technology
  11. Tools and Tips
  12. Trends

Is ChatGPT Good for Google?

  “Don’t know about you, but ChatGPT has eliminated like 98% of my Google searches. The remaining 2% is constantly asking what time the local pharmacy closes since 100% of my family are now sick with infections requiring prescription meds.”-Matt Wurst, Web3 and Twitter enthusiast, shared via a tweet, 12/14/2022 My esteemed former colleague Matthew Wurst, […]
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  3. Campaigns
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  6. Conferences and Events
  7. Emerging Media
  8. In the Press
  9. Innovation
  10. Jobs
  11. Marketing
  12. Media
  13. Mobile
  14. Newsletter
  15. Personal
  16. Professional
  17. Research
  18. Search Engine Marketing
  19. Social Action
  20. Social Media
  21. Technology
  22. Tools and Tips
  23. Trends

Why We All Need Stoppage Time

I was doing yoga at home using a mobile app streamed to my TV this morning, and the naughtier of my cats, Cash, used this as an opportunity to hop on the dining room table. He knows he is not supposed to. I paused my yoga and shooed him off. At the end of yoga, […]
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  6. Culture
  7. Emerging Media
  8. In the Press
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  10. Marketing
  11. Media
  12. Mobile
  13. Newsletter
  14. Professional
  15. Research
  16. Search Engine Marketing
  17. Shopping and Retail
  18. Social Media
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  20. Tools and Tips
  21. Trends

AI Horoscopes and Mirrors

As we get to the final stretch this year, there’s a lot on my mind and a ton to see through, but I will publish when I can and not worry about the set day and time. Thanks for coming along for the ride. Also, if you’re going through stuff, and there’s a lot of stuff out there, […]
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  2. Arts and Entertainment
  3. Blogging
  4. Books
  5. Campaigns
  6. Columns
  7. Community
  8. Culture
  9. In the Press
  10. Innovation
  11. Jobs
  12. Marketing
  13. Media
  14. Mobile
  15. Newsletter
  16. Personal
  17. Professional
  18. Public Relations
  19. Research
  20. Social Action
  21. Tools and Tips
  22. Trends

The Greek Gods of Advertising

  It might have been a couple of thousand years since you last visited the Olympus Ad Agency. Let’s take a tour. Hephaestus runs the IT department. He doesn’t spend a lot of time up on Olympus. He likes that he doesn’t have to see the staff as much with everyone all remote. It suits […]
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