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Author: David Berkowitz

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Do You Take This Brand?

  Take your seats, everyone, and we shall begin. We are gathered here on this blessed today to pay witness to one of the most glorious acts of humanity, the launch of a new brand. This is what happens when two brands with their own histories, identities, and style guides come together and declare that […]
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The Best Connection Request Ever or… Memoirs of a Maker

As I publish issue 200, six years after starting this newsletter as the monthly-ish Serially Sporadic and four years after taking it weekly, it’s an apt time for time travel. The year was 2013. I had recently wrapped up a seven-year run with my corporate alma mater 360i when my alma mater Binghamton University reached out […]
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  27. Video

Is TikTok the New Google?

  The Product Hunt newsletter headline as I write this is “TikTok as a Search Engine.” The Hustle went with a similar theme this week – “Google’s got competish.” Adorbs. The crux: Alphabet is touting how TikTok and Instagram are popular search engines for younger consumers, and per the logic of American-style capitalism, this benefits Alphabet by […]
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Verses Uni, Meta & Multi

  Doctor in Brooklyn: Why are you depressed, Alvy? …Alvy (age 9): The universe is expanding.Doctor: The universe is expanding?Alvy: Well, the universe is everything, and if it’s expanding, someday it will break apart and that would be the end of everything!Alvy’s Mom: What is that your business? … What has the universe got to do […]
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All About Mel!

  What did you do for the 4th of July weekend? I stayed home and wrote book reports. If that sounds like either a fabrication or a miserable way to spend a weekend, you don’t know me very well. I wrote 22 long-hand entries in my book report journal ranging from a couple of sentences […]
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Ask an AI — Cannes edition

  Last week, I shared some thoughts about what it would mean to reinvent the Cannes Lions while acknowledging that there’s still value in the current version thanks to its role in recognizing creativity, closing deals, cross-pollinating ideas, and sparking global relationships. Now, it’s AI’s turn. First though, I did have the pleasure this week of emceeing Mediaocean’s […]
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  14. Travel
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The Anti-Cannes

  What would the Anti-Cannes event look like? That’s what I wondered while darting around from yacht to yacht on the Croisette this week. This isn’t to say that there’s anything wrong with Cannes (Sir Martin Sorrell of S4Capital disagrees; see why below). It attracts senior leaders to forge relationships, share ideas, and build pipeline […]
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Bookmark This

A colleague who I worked with last year shared a brutal post this week about triple-digit layoffs at the old ranch. Coincidentally, I was already working on this post that’s a round-up of resources that may be helpful. I’m hoping you, dear reader, aren’t in such a situation as the one my former colleagues face right now. […]
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Boiling the Ad Fraud Frog

  I was going to name this edition “The Worst Best Take on Ad Fraud Ever” because it might live up to the title, but then I got a better one. I also considered “A Modest Proposal for Ad Fraud.” That will make sense shortly. As someone who almost never drinks alcohol on flights (correlation: […]
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Spring Cleaning

  It feels like summer now, but the equinox doesn’t care when Memorial Day is, so we can go by the calendar year. That makes it a good time to share a couple of ideas I’ve had lately about spring cleaning, and I’d love to hear about your experiences. Pocket Zero I’ve read a lot about […]
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