The Non-Obvious Guide to AI Marketing offers hands-on guidance for marketing professionals eager to harness the transformative power of AI.
💡 No hype. No fluff. Just real AI strategies that work.
Moving beyond technical jargon, this guide delivers:
✔️ Actionable AI marketing insights – Not just what AI can do, but how to use it.
✔️ Efficiency & sales-driving strategies – Increase ROI and productivity.
✔️ Real-world examples – See AI in action across content, personalization, customer engagement, and advertising.
✔️ Competitive edge tactics – Stay ahead in an AI-driven marketplace.
David Berkowitz is available for keynotes, workshops, and corporate training on AI-powered marketing.
(…unless any of these sound like you 👇)
❌ You think AI is just a trend and marketing won’t change.
❌ You’re looking for a deep technical manual (this book is about using AI, not coding it).
❌ You’d rather read about AI than actually use it to grow your business.
❌ You prefer a passive approach to marketing and don’t want to optimize your work.
(But if you’re ready to unlock AI’s potential for marketing…)
David Berkowitz has a gift for separating hype from reality, a skill that’s never been more crucial than in the AI era. We’ve navigated countless tech revolutions together, and this book proves once again why he’s a voice marketers can trust. His insights on AI are essential reading for anyone looking to stay ahead. - Jeremiah Owyang
General Partner, AI Investments
Blitzscaling Ventures
David Berkowitz has always been ahead of the curve, cutting through the hype to show
marketers what really matters. This book is no different—it’s a clear, practical guide to making AI work for your business today. - Matt Britton
CEO
Suzy
A smart, practical, and refreshingly honest guide, full of real-world applications without the hype. Very on-brand for David Berkowitz, who always simplifies the complex. - Sarah Hofstetter
President & Board Member
Profitero, Campbell Soup Company
While it may be obvious to all that AI will significantly impact and transform the business of marketing, it is less obvious as to how to ensure marketers best embrace, adapt and align with AI to reimagine the possibilities it brings. David Berkowitz illuminates the way ahead in this book. Between the idea and the reality of AI falls the shadow. This book though practical
examples and a pragmatic business approach to bridge this gap. - Rishad Tobaccowala
Former Chief Strategist and Growth Officer Publicis Groupe
Author, Rethinking Work
David is one of the pioneering voices to recognize the transformative power of virtual communities, leveraging them to bring like-minded marketers together in ways that fuel learning and collaboration. With a sharp focus on emerging technologies, his work reflects a deep
understanding of the opportunities and challenges that AI presents for brands —insights he’s been at the forefront of for over a decade. This book isn’t just about AI; it’s about how we can use it to enhance human creativity and efficiency in a world that’s constantly evolving. - Jessica Peltz Zatulove
Founding Partner
Hannah Grey
David Berkowitz isn’t just an AI expert—he’s one of the most uniquely creative and strategic minds in the business. A connector, visionary, and trusted advisor, he makes AI not only approachable but truly actionable for executives. The Non-Obvious Guide to Using AI for Marketing is essential reading for leaders who want to harness AI’s potential without getting lost
in the hype. Written with staying power, it’s a clear, practical guide that ensures David’s insights remain relevant as AI continues to evolve. - Jessica Geran Straw
Director
Executive-in-Residence (EIR) Network, Progress Partners
Given technology’s pace, writing this book was no easy task. David is the ideal author to take it on. For more than two decades, he has been one of the most forward-thinking voices in digital marketing writing for some of the biggest publications in the industry. Here, he brings his thoughtful perspective to explaining the opportunities and pitfalls of using AI for marketing. From actionable advice to demystifying complex ideas, this guide is everything you want in a primer for AI for marketing. - Rohit Bhargava
Founder
Non-Obvious Guides
David Berkowitz has long been a champion for marketers, not just as an innovator but as a true community builder. His ability to demystify AI and make it accessible is exactly what professionals need to stay ahead in this fast-changing landscape. This book is a must-read for anyone looking to future-proof their career and embrace AI as an opportunity, not a threat. - Marni Gordon
Senior Vice President, Partnerships,
AEF (ANA Educational Foundation)
David Berkowitz cuts through the AI hype to deliver a practical, no-nonsense guide for marketers. Packed with real-world insights from industry leaders, this book shows you how to use AI to boost creativity, sharpen strategy, and drive real results—without needing a tech degree. A trusted expert and community builder, Berkowitz makes AI accessible and actionable. Whether new to AI or ready to level up, this book gives you the tools to stay ahead. If you want to market smarter with AI—without the fluff—this is your go-to guide. - Lan Phan
CEO & Author
community of SEVEN, Do This Daily
The Non-Obvious Guide to Using AI for Marketing is a practical, hype-free guide to using AI to enhance creativity, optimize strategy, and drive results—helping marketers harness AI’s power without losing the human touch. - Greg Stuart
Co-host Decoding AI for Marketing, Co-author What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
CEO of MMA Global – A Non-Profit guiding the world’s CMOs
David is one of the smartest, most forward-thinking minds in marketing, and The Non-Obvious Guide to Using AI for Marketing is exactly what every marketer needs right now. He cuts through the hype and fear, delivering practical, actionable insights on how AI can enhance, not replace, your creativity, strategy, and results. If you’ve ever heard the buzz around AI and
thought, ‘How do I actually use this?" - This is your roadmap. David doesn’t just understand AI, he understands how real marketers work, and that’s what makes this book essential reading. - Peter Shankman
Entrepreneur, Speaker, and Author
Faster Than Normal
David Berkowitz blends technical expertise with accessible strategies, offering a roadmap for marketers looking to harness the power of AI. Moving beyond buzzwords and complexity, the book focuses on practical, actionable insights and actions that can drive measurable improvements in marketing campaigns using AI and GenAI. Whether you're looking to boost efficiency, increase sales, or gain a competitive edge, or just need to understand where to start,
Berkowitz provides clear guidance on implementing AI to maximize ROI. Full of real-world examples and expert wisdom, this essential guide will empower you to transform your marketing efforts and stay ahead in the ever-evolving digital landscape. - Marc Maleh
Global Chief Technology Officer
Huge
Marketing is certainly not immune to dramatic transformation by AI, and this book is the guide every marketer needs to navigate it. Written by one of the best marketers I've known— David Berkowitz -- with his signature wit, insight, and a refreshing dose of skepticism, it cuts through the hype to focus on what actually works. Whether you're embracing AI or cautiously testing the waters, this book gives you the strategies, tools, and perspective to make smart, human- centered decisions. It’s not about replacing marketers— it's about making them 10x better. - Nihal Mehta
Co-Founder
Eniac Ventures
I didn’t write this book to sell you on AI—I wrote it to show exactly how you can use it to market smarter and better.
The Non-Obvious Guide to AI Marketing cuts through the noise with:
✔️ Step-by-step AI implementation strategies – Get immediate, practical applications.
✔️ Real-world marketing case studies – What’s working today in AI marketing?
✔️ AI-driven personalization & automation tips – Save time, boost efficiency, and increase conversions.
✔️ The ethical side of AI – What’s responsible, what’s risky, and what to avoid.
I speak at conferences, workshops, and private events on the intersection of AI & marketing.
🤔 This book probably isn’t for you if…
❌ You think AI is overhyped and plan to ignore it.
❌ You want AI to do all your marketing work for you (spoiler: you still need strategy).
❌ You believe AI is only for coders and engineers.
❌ You’d rather wait and see if AI really changes marketing (hint: it already has).
(But if you’re ready to actually apply AI to your marketing strategy…)
