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A colleague who I worked with last year shared a brutal post this week about triple-digit layoffs at the old ranch.

Coincidentally, I was already working on this post that’s a round-up of resources that may be helpful.

I’m hoping you, dear reader, aren’t in such a situation as the one my former colleagues face right now. But if you are, I get it. It’s not just that by another roll of the dice, I’d have been caught up in those layoffs. Over the years, I’ve been laid off, ghosted, chewed up, spit out, roasted, and put through enough grinders to feel ever so grateful when the right fit has come my way.

If you’re having a better stretch, good. That gives you a chance to follow the adage of networking before you need it. But today’s missive isn’t just about networking.

In my ‘spare’ time, I’ve created a slew of resources that I often use. They could be useful for you or others you know, so bookmark or share them. 

Most of these make an appearance on my master spreadsheet, entitled “How Can I Help You?” Whenever I want to share this with someone, I just type ;help on my phone or laptop, and it automatically spits out the URL http://bit.ly/howdavidcanhelp, which itself redirects to a Google Sheet that is publicly viewable. (Thanks TextExpander for making that hack work on the PC.)

This newsletter adds more context for how to use them. If you’ve seen these before, great! But there could be a few you missed or some refreshers that could come in handy, and there are one or two you probably haven’t seen yet because almost no one has.

Jobs

This newsletter had job lists nearly from its inception, and I love nothing more than getting people a step or two closer to that right role for them. I have a bunch of job links in every issue, but there are way more on this round-up that I keep on Notion. If you have any good ones to add, let me know.

I also maintain a custom job board for the community (and any friends of the community). Search away, or share your own posts directly. Thanks to the Serial Marketers assistant, Ellie Rose Almeda, for regularly updating the board, as well as our event calendar.

Are you trying to hire a startup marketer? Read through the 18 Types of Startup Marketers. It can help you determine what kind of marketer you are looking for. And sharing this reminds me how much I enjoyed working with comic artist Hira Arshad; hire her on Fiverr.

What questions should you ask when interviewing for a marketing role? I have just the guide! Here are 100+ questions to ask, designed for someone interviewing for a job or starting a new one and navigating the organization. 

Education

During the pandemic, I wound up writing a brief encyclopedia of marketing terms. Berky’s Marketing English remains available for free. You should read it if only for the pictures, not the articles, thanks to Isabela Flores de Moura — a brilliant creative talent who I’m itching to work with again. Maybe we’ll do a web3 edition of the book. Or I can follow Jack Dorsey’s route and skip right to web5.

Can I confess something? I’m sometimes a terrible marketer when it comes to marketing things I’ve done. Can you relate? While I was consulting and working on projects with the European strategist Jovana Kovac, we created a 12-part course on DIY Demand Generation where I included tons of templates and guides. I didn’t share it much but am proud of the work, and it should be useful for in-house marketers, consultants, students, and many others. The first 25 readers who use the code BERKYVIP can get it all for free. 

You can also access other marketers’ expertise and book time with them on the Serial Marketers portal on Superpeer. If you’d like to join this roster yourself as a featured expert, email me.

There’s a lot more in the Help spreadsheet, and there are dozens of posts in Serial Marketers every week that could lead to jobs, networking, or educational opportunities for you. The community has its own weekly e-mail newsletter, exclusive for members, so even if Slack isn’t your thing, there are other ways to stay connected. Request to join, and I’ll let you in.

What else would make any of this more useful for you?

Really, how can I help? 

I won’t stop asking, and I’ll be sure to update you on these resources periodically.

David

PS: If you are at Cannes next week, don’t forget to register for the Mediaocean Retreat hosted with Beet.TV. More importantly, email me so we can see if we’ll be at the same yacht, villa, or macaron shop at the same time. 

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OUR PARTNER: BOTTOMLINE
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We’re excited to share an offer by newsletter supporter Bottom Line.

Bottom Line has helped over 5,200 small businesses receive
over $1.3 billion dollars in refunds from the Employee Retention Credit
grant program. There are no upfront fees.

Request more info here:
https://erc.bottomlinesavings.com/serialmarketers/ 

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WHAT TO  READ:
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Recent content shared by Serial Marketers and friends:


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HOW TO SHARE
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Thanks to Michael WinterRichy GlassbergScott MontyBob GilbreathMat ZuckerNancy HarhutE.B. MossPraveen Mishra, and Amy Gittelman for spreading the word about the newsletter recently.

Share it with five others who subscribe and receive 10 $CMO coins, along with other rewards. Even one referral will net you a coin (try it out).

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing. 

https://sparklp.co/823bcd55

Share via: Email | Twitter | Facebook | LinkedIn

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EVENTS
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Please submit any events you’re hosting to our calendar at https://serialmarketers.net/events/. All times are ET.

UPCOMING SERIAL MARKETERS EVENTS
  • 6/15: Serial Marketers Speedups on Upstream — connect with fellow marketers 1:1.
  • 7/6: First Wednesdays in-person NYC, Mason Jar on E 30th (vax proof required). RSVP on Meetup! 5-7pm
  • 7/13: Serial Marketers Speedups on Upstream — connect with fellow marketers 1:1.
  • 8/10: Serial Marketers Speedups on Upstream — connect with fellow marketers 1:1.

ADWEEK ABROAD IN CANNES
June 19 – 23
“Cannes is back! During this annual forum, Adweek will gather global industry leaders to address pressing challenges, spotlight groundbreaking successes and spark conversation on the opportunities leading the future. Adweek will be at the center of the action to connect some of the most influential voices in marketing, creativity and advertising. Join us June 19-23 for intimate conversations and experience the outstanding creative across the world’s top content platforms, from remarkable innovation to exceptional execution.”
Register

COMMERCE NEXT
June 21-22, New York Hilton Midtown
“Explosive growth continues to define ecommerce. The pandemic was an accelerant for digital and created online shopping habits that are here to stay. As digital’s share of retail barrels forward, brands adopt new marketing strategies, create stickier and more personalized ecommerce experiences and build emotional loyalty with customers in new, innovative ways. CommerceNext returns to New York on June 21-22 to gather this dynamic community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for ecommerce acceleration.”
Register

THE MEDIAOCEAN RETREAT IN CANNES 2022
June 22-23, Villa des Fleurs
“Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette. The Mediaocean Retreat is hosted by Beet.TV and will include video production of our content sessions and thought leadership interviews with brands, agencies, and partners.”
Register

SOCIAL MEDIA STRATEGIES SUMMIT
October 26–27
“Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies…etc”
Register

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SPRINGBOARD INTO ACTION
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Springboard welcomes community members to
earn their Digital Marketing Professional Certificate. 

To enroll directly in the course, visit Springboard 
and use code SerialMarketers for $500 off.

Feel free to DM member Scott Chappell for more info.

Thanks, Scott and Springboard, for supporting the
Serial Marketer Weekly.


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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.


INMOBI
Demand Generation Manager – Social Media & Field Marketing
San Francisco
Via Krista in the community
“We are seeking an experienced, high impact digital marketer with a track record in managing integrated digital marketing campaigns across different channels on behalf of an Advertising technology (AdTech), Marketing technology (MarTech), and/or Software as a Service (SaaS) business. You have a data-driven mindset, expertise in Account-Based Marketing (ABM) and understand how your role directly impacts the sales funnel and drives revenue growth.”
Apply

BEZEL
Growth Marketing Director
Los Angeles, CA
Via Diana in the community
“The Growth Marketing Director is responsible for managing our Performance and Retention Marketing channels. You will work directly with Bezel’s CMO to execute and deliver on the OKRs set out for the business. You will own the strategy, innovation, execution, and growth of our performance marketing program with the goal of growing our topline, from new and existing customers, while deploying spend as efficiently as possible.”
Apply

VIOLET
Sales Ops Manager
Remote
“The Sales Ops Manager will be a key member of the Head of GTM’s team, driving and supporting critical projects and initiatives tied to all revenue activities for our growing sales team. This is a dynamic role that will require wearing many hats: Program and Project Manager, operations and business admin/coordinator, researcher, and analyst.”
Apply

SEMRUSH
Communications Manager (Influencers team)
Remote, United States
Via William in the community
“As the Communications Manager for Semrush, you will be a part of our Influencers team. You will be Semrush’s voice in the SEO & marketing community and will be responsible for all communications with Semrush industry leaders and up-and-coming experts. You will work closely with the Growth & Brand teams to deliver a seamless Influencer plan, developing and strengthening brand awareness.”
Apply
 

Also, check out the Serial Marketers job board.

Other job resources (see a full list here):

  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
  • Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
  • Candidate: Featured marketing and sales jobs
  • Creative Women of Color: List yourself in the database and find talent, via Women Who Create
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • Gently Ventures: Helps scale businesses by finding the right talent
  • Growth Collective: Apply to join this network of notable freelance marketers
  • Hearty: Get recommended by peers and be discovered
  • Hue: Amplifying voices of people in color working in marketing
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
  • Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
  • VC Job Boards: AlephEniac VenturesPearSequoiaUnion Square Ventures
  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.

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OFFERS
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

SURVIVAL: This 90-day transformation program takes consumer-facing brands from nobody to superstar with influencer marketing (or you don’t pay). It’s the most no-brainer way to try creator-driven growth especially if you’re bleeding money on Facebook ads. Premium members get a 10% off their 3-month done-for-you program. Speak with Yash to see if you qualify for the first cohort. 

GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.

ContactSmarter: ContactSmarter is an AI tool that generates over 40% call booking rates without requiring human intervention. More details.

Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Dec. 31, 2022. Contact Steve Markman to redeem.

Thece: Get 10% off their Getting Started Kit — just let them know Serial Marketers sent you.

FocusedFounder
Get 5% back on any bookings of the FocusGrowth, and ReFocus plan. To receive your rebate, please contact me after you book the course.

My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.

ReverseAds
Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

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Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).
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