This Thursday and Friday, I’ll be blogging from the BRITE conference on branding, innovation, and technology held at Columbia University. There are still a handful of spots left if you want to go; get a 10% discount off the attendee price by entering registration code briteblog08 at the confirmation page.
While I’m impressed by the entire speaker lineup, here are a handful of the sessions I’m especially excited to attend (and blog about) each day:
Lunch and Keynote: “Building Brands in a New Media Environment”
Pamela Kaufman, Chief Marketing Officer, Nickelodeon/MTVN Kids and Family Group
Roundtable 2: “Engaging Customers Today – Influencing Brand Ambassadors in the New Media Environment“ led by Francois Gossieaux and Lois Kelly, Partners, Beeline Labs
“Social Networks and Online Communities”
Mike Hemingway, Global Managing Director, Ogilvy; Paul Ingram, Kravis Professor of Business, Columbia; Bänz Ledin, Creator & Managing Director, Spotme; Craig Newmark, Founder, Craigslist; moderated by Leslie Forde, VP of Strategic Alliances, Communispace
“Building Brands in Interactive Media: Engagement and ROI in Gaming, Mobile, and the Web”
Carol Koh Evans, General Manager, Massive (Microsoft); Andrew Miller, CEO, Quattro Wireless; Yuval Zukerman, Technical Architect, Molecular; moderated by Bernd H. Schmitt
“TV 2.0, Online Video, and the Future of User-Generated Content”
Ron Berryman, Senior VP, FOX Interactive Media; Aaron Cohen, CEO, Bolt.com; Steve Rosenbaum, Founder and CEO, Magnify.net, Stephen Voltz, EepyBird.com; Moderator: Yaron Samid, Co-founder, Pando Networks
If you can make it and you’re coming, let me know. If you can’t but want to ask any questions to the panelists, post them in the comments and I’ll try to ask them there.
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