1. Flubs, Gaffes, and Blunders

Burger King Branding Booboo: Like It's Branding for the Very First Time

whopper virgins JPGImage by renaissancechambara via FlickrI&;ve got another entry on Ad Age&39;s blog today, so you&39;ll have to check out the full post. I also write about this on 360i&39;s blog.

Today, thanks to a tip from a colleague, I describe how Burger King is intent on promoting its new "Whopper Virgins" campaign (with a massive broadcast TV buy) but doesn&39;t rank at all for searches on "whopper virgin".

Is anyone searching for the singular as opposed to the plural? Google Trends shows that lately the two forms have been running neck and neck.

Google trends whopper virgins

This is a great campaign overall and I stopped what I was doing to watch the video all the way through, but it is a good lesson for other marketers.

Again, read the full post at Ad Age.

Reblog this post [with Zemanta]
Comments to: Burger King Branding Booboo: Like It's Branding for the Very First Time

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.