CAREER RESOURCES
Are you considering pursuing a marketing career? Here are some resources that I’ve found helpful and should be a good place to get started.
Get Educated
Even without a subscription to the Journal, you can find a lot of the most important marketing stories covered on its blog.
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You’ll get a useful primer of what’s happening in the ad industry and what are some of the most noteworthy campaigns debuting.
You’ll have some industry news, and also some thought-provoking reads on industry topics that other trades tend not to cover.
Their newsletters are second to none. Professor Scott Galloway’s weekly Winners & Losers is one of the best industry primers. For a mix of professional and personal insights, read his weekly musings too in No Mercy/No Malice.
Whether for professional paths or personal relationships, negotiation is a constant necessity. Black Swan Group puts out excellent primers to give you the upper hand while respecting your sparring partner.
You might have heard of this Google thing that has an outsize role in so much of the advertising and marketing fields. Get their weekly inspiration, along with a number of free, useful tools.
Free Useful Links and Apps
Subscribing to blogs and other site updates? Put them in Feedly, and you’ll be able to catch up on updates as often as you like.
This is a useful tool for saving articles to read later. Some others prefer tools like Evernote or Google Keep.
For keeping track of links indefinitely, rather than articles to read soon, Pinboard is a great bookmarking service.
If you start traveling for work or interviews, or just for fun, this is a great way to keep your trips organized.
Associations / Organizations / Events
They offer a number of events and other resources for career growth and networking
Focused on interactive advertising, they have regular events and good opportunities for younger and new ad professionals
Women at various career stages will appreciate the kinds of people you can network with and learn from here (they have male mentors and speakers as well)
Books
I tend not to read marketing books if I can help it. Send any great recommendations my way though. Meanwhile, here are some authors to check out for broader topics around business and behavior:
He’s the most rational author to write about irrationality
Sherry Turkle
Alone Together was a landmark book on what our digital devices are doing to relationships, and Reclaiming Conversation is about what to do to take back control.
Start with Where Good Ideas Come From or The Ghost Map and you’ll get a newfound appreciation for the history of scientific breakthroughs
Your Brain at Work will make you appreciate your brain in some immediately applicable ways.
He’s one of those authors who writes so well that you should even (or especially) read books of his you don’t even think you’ll like, and you’ll probably love it anyway
Whether he’s writing about cults or comic books, you will almost definitively see media, marketing, or technology in new ways after reading pretty much anything he’s written
He’s best known for Love is the Killer App, one of the more influential business books I’ve read; I interviewed him about it for eMarketer soon after it came out, and we’ve remained friends since. Any of his books will have the potential to inspire you to get more out of your career though.
