In the latest entry for the Carnival of Marketing, we turn to Max Kalehoff who is obsessively writing about his "Adventures in MySpace," adding Chapter IX to his ongoing series. His entries have illustrated the power of the site, the fear people have of it, and other subjects. This week, he specifically addresses the pitfalls of marketing through the site. He warns:
…There is a fine line that must be paid close attention to when slapping
commercialism into community. Commercialism must tread lightly when
navigating around person-to-person communication.
Read the rest at AttentionMax, and catch up on chapters I-VIII.