Advertising

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Originally published in MediaPost's Social Media Insider   One emerging business model that has caught on in social media is not particularly social at all. The model, especially prominent in supporting the booming social gaming business, allows marketers to target consumers with cost-per-acquisition deals that earn consumers points or virtual currency in the games. Among […]
  1. Advertising
  2. Columns
  3. Conferences and Events
  4. Social Media
Here's today&39;s latest Social Media Insider from MediaPost. You can see more discussion of these ads in the previous post. The self-service ad model may not be the secret to Facebook&39;s future fortunes, but it presents marketers with some largely untapped opportunities for reaching the most precisely targeted audiences online. If you talk to Facebook&39;s […]
  1. Advertising
  2. Conferences and Events
During Forrester’s Marketing Forum 2009 (read the full roundup), I spent a networking break demonstrating Facebook’s Page analytics and advertising. What better way to demonstrate it than create an ad on the fly? >>See below for screen shots of the ads, the targeting, and the campaign overview.<< As I was blogging the event, I created […]
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