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And now for something slightly different… Ahead of a trip to Istanbul this week, I was catching up on some reading, which included Turkey: What Everyone Needs to Know by Andrew Finkel. Finkel mentions that Chevy Chase starred in commercials for Cola Turka last decade, showing what happens when Americans start drinking Turkish soda. It's […]
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Hi from Singapore, or as they say in Singapore, Hi from Singapore (the joys of visiting former British colonies…). Today, I'm presenting at Crowdsourcing Week here, a conference with impressive speakers from all over the world talking about different opportunities for and ramifications of crowdsourcing. I&39;m honored to be among them, giving a talk on […]
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Originally published in MediaPost's Social Media Insider   One emerging business model that has caught on in social media is not particularly social at all. The model, especially prominent in supporting the booming social gaming business, allows marketers to target consumers with cost-per-acquisition deals that earn consumers points or virtual currency in the games. Among […]
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